Tuvel Communications is a digital communications firm with a keen understanding of using the Internet to find “hidden” supporters, to get people talking about your brand, and to keep supporters coming back — again and again.
Nonprofit & association clients:
Share Our Strength
Robert Wood Johnson Foundation
Venture Philanthropy Partners
National Association of Broadcasters
Tech Council Maryland
Mitch Arnowitz – Managing Director
Kari Rippetoe – Social Media & Community Outreach Manager
Tweeting This Seminar? Hashtag: #FCSM Mitch on Twitter: @mitcharno Kari on Twitter: @KariRippetoe
What is “social media”? The term Social Media refers to the use of web-based and mobile technologies to share information and turn communication into an interactive dialogue. Social media engages rather than broadcasts.
Social media isn’t just Twitter, Facebook and LinkedIn!
Photo & video sharing
Why Social Media? Listening & participating Identifying targeted contacts Building thought-leadership Supporter communications
Social Media is Growing…and Growing Nonprofit efforts to attract more supporters on social networks is working Source: Nonprofit Social Network Benchmark Report 2011, NTEN, Blackbaud & Common Knowledge
Facebook average member community size is up 161% from 2010 to 2011 - 6,376 members.
Twitter follower base is up 2% from 2010 to 2011 – 1,822 followers.
LinkedIn members up 166% from 2010 to 2011 – 1,196 members.
Nonprofits are Doing More With Less 84% of nonprofits surveyed have budgets of $10,000 or less for social media activities (almost HALF have NO budget). Source: Nonprofit Social Network Benchmark Report 2011, NTEN, Blackbaud & Common Knowledge
Building Relationships Through Social Media How will this… … translate into this?
Determine goals, metrics for success, SET EXPECTATIONS
Step 2: Research
Find out where your members/prospects are hanging out online
Target based on industry buzzwords, geography, etc.
Step 3: Listen & Participate
Get involved in limited conversations
Use listening tools like Google Alerts, Hootsuite and SocialMention
Join industry and interest groups online (LinkedIn, Ning, listservs)
Build your communities through social media outposts (Twitter, Facebook, LinkedIn)
Step 4: Offer Value & Build Credibility
Create relevant, educational and VALUABLE content
Build a knowledgebase & share it
Curate and share useful content from your members, prospects and relevant sources
Share Our Strength: Social Media Program GOALS: Increase awareness about childhood hunger, encourage text donations, grow base of supporters in blogging community. STRATEGY: Use social media to identify relevant bloggers, execute outreach campaign to encourage them to spread the word. RESULTS: Doubled Share Our Strength’s Twitter following, increased text donations and website traffic, 35% response rate for outreach campaign (50% of which were new contacts for Share Our Strength).
Robert Wood Johnson Foundation: Social Media Program
GOALS: To explore and identify exciting, provocative ideas that challenge the status quo and remove the barriers that prevent people from getting the mental-health care they need, especially among vulnerable populations.
STRATEGY: Drive traffic to an online competition where people were prompted to share information through nominations, entries, and discussions.
RESULTS: Produced a database of 350 social networkers that led to 72 links and references to the “Rethinking Mental Health” Competition. The campaign garnished a 20.5% response vs. a typical direct response rate of 0.5%. Positively impacted RWJF’s ranking in search engines.
Survey your supporters & members - gather feedback & suggestions
“ Crowdfunding” tools: Crowdrise , Wowcrowd
Collaborate & generate ideas
Social Networks: Twitter, LinkedIn group, Facebook
TREND #5: Targeted Social Networks More targeted, focused social networking through “Circles”
Ideas & Tools You Can Use Individuals can create Google+ profiles:
Create circles with members & supporters
Utilize Hangouts for webcasting
Add +1 button to your blog and website content
Useful Tools Social Media Tools Hootsuite Tweetdeck Thrive Google Reader + Google Alerts SocialMention Profile Builder Twellow, Wefollow, Klout LinkedIn Groups Listserv Directory Pressitt, PitchEngine Wordpress, Blogger Google Docs DocStoc Yammer Scribd Skype Mobile, Google Talk Twitter LinkedIn Skype Vyew SurveyMonkey Google Moderator Paper.li Wikis Storify Magnify (video) LinkedIn Ads Stumbling For Good (Stumbleupon) Facebook Ads QR Codes RSS Listening & Research Content Creation Communication Content Curation & Sharing