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Seminário Internacional Sampa CriAtiva, 3/12/2013 - Apresentação Clara Brenner
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Seminário Internacional Sampa CriAtiva, 3/12/2013 - Apresentação Clara Brenner


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O seminário contou com abertura e apresentação da curadora do Sampa CriAtiva, a especialista em economia criativa Ana Carla Fonseca, e de projetos de Buenos Aires (Argentina), São Paulo (Brasil) e …

O seminário contou com abertura e apresentação da curadora do Sampa CriAtiva, a especialista em economia criativa Ana Carla Fonseca, e de projetos de Buenos Aires (Argentina), São Paulo (Brasil) e Medellín (Colômbia). Na terça (3), foram debatidas iniciativas nas cidades de Dublin (Irlanda), Lisboa (Portugal) e do Uruguai. À tarde, foram apresentados exemplos de São Paulo, Holanda e Estados Unidos.

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  • 1. Tumml: Urban Ventures Accelerator
  • 2. We’re rapidly urbanizing: 81% of Americans currently live in and around urban areas Urban problems are getting worse:Traffic congestion, overstressed schools, etc. Government can’t tackle these problems on its own:2012 was the 5th year of declining city revenues Urbanization is disrupting the way we live and work.
  • 3. The next generation of Zipcar and Revolution Foods Building consumer-facing products or services Tackling urban problems such as health, education, mobility, safety, and resource management Can scale from city to city Entrepreneurs can help. But who are they?
  • 4. Case study: Revolution Foods Revolutionizing school lunches across the country through healthy school meals and nutrition education Has grown to 1,000 employees in 7 years of operations, tapping traditional and social investors Urban impact:over 50 million meals served across 25 cities in mostly low income, urban communities Industry Education & health Summary Healthy school lunch provider and nutritional educator Founded 2005 in Oakland Investors Catamount Ventures, NewSchools Venture Fund, Bay Area Equity
  • 5. Case study: Zipcar Reshaping urban transportation by providing a platform for community sharing and sustainable vehicle usage Successful IPO and impressive market cap before sale to Avis Urban impact:revitalizing city travel and improving urban navigation in the US, Canada, and the UK Industry Transportation Summary Urban car sharing service Founded 2000 in Cambridge IPO April 2011 on NASDAQ (ZIP) Market cap Acquired by Avis in 2013 for 500M
  • 6. Case study: Skillshare Uses social networking to enable people to share talents face-to-face in over 100 cities in the US and abroad The average class costs around $20 and Skillshare takes a 15 percent cut Urban impact:the community marketplace for offline classes turns any city into a distributed campus Industry Education Summary Education crowdsourcing platform Founded 2011 in New York Investors Union Square Ventures, Spark Capital, Founder Collective, SV Angel
  • 7. Urban impact entrepreneurship trends Mobility:Collaborative consumption, alternative vehicle transport. Examples include Uber, Lyft, Alta Bicycle Share. Waste and resource management:Incentivizing good behavior, supply chain and logistics management. Examples include Recyclebank and Big Belly Solar. Professional services:Consumer choice and peer-to-peer support. Examples include TaskRabbit and Yelp. Real estate:Democratization of access. Examples include Storefront, Popularise, Fundrise, Squarefoot, Airbnb. Education:Peer-to-peer learning, skills training. Examples include SkillShare and Revolution Foods.
  • 8. Why aren’t we seeing more urban impact entrepreneurs?
  • 9. 33% 15% 11% 35% Crowdfunding/ grants Angel investment/ VC Traditional entrepreneur Urban impact entrepreneur Have you secured any of the following forms of funding? [% Yes] Urban entrepreneurs don’t have sufficient access to $. Tumml conducted a survey of 106 early stage entrepreneurs and found that… Urban impact entrepreneurs are half as likely as traditional entrepreneurs to receive seed stage funding Urban impact entrepreneurs are 3 times as likely to seek nontraditional capital, such as grants and crowdfunding
  • 10. Urban entrepreneurs don’t get the right kind of help. Tumml conducted a survey of 106 early stage entrepreneurs and found that… Urban impact entrepreneurs are nearly twice as likely to need access to civic leaders than are traditional entrepreneurs 4 in 5 urban impact entrepreneurs identify networking with other entrepreneurs as being important in their company’s early stages 50% 79% 30% 39% 67% 18% Physical office space Networking with other entrepreneurs Access to govt/ civic leaders Traditional entrepreneur Urban impact entrepreneur How important were the following in your company’s early stage? [% extremely + very important]
  • 11. That’s where Tumml comes in.
  • 12. We empower entrepreneurs to solve urban problems. Space:Physical office space at the HatchToday, a co-working space in downtown San Francisco Curriculum:Tailored to meet the legal, legislative, and regulatory complexities of the urban space Mentorship:From government/civic leaders, successful urban impact entrepreneurs, investors Capital:$20,000 in seed funding, $35,000 of in-kind support (legal services, web/hosting, etc)
  • 13. Tumml Mentorship Board Jay Nath SF Mayor’s Office Peter Hirshberg Re:Imagine Group Alison Cohen Alta Bicycle Share Jose Corona Inner City Advisors Molly Turner Airbnb Nick Grossman Union Square Ventures Nigel Jacob Boston Mayor’s Office Kirsten Tobey Revolution Foods Story Bellows Philly Mayor’s Office Tory Patterson Catamount Ventures James Geshwiler CommonAngel Ron Sims HUD John Tolva Chicago Mayor’s Office Rees
  • 14. We are the only accelerator dedicated to urban innovation. Social/non profit accelerators Government initiatives Traditional, for-profit accelerators Urban research and advocacy firms
  • 15. The curriculum Developed in conjunction with the Martin Trust Center for MIT Entrepreneurship and the MIT Media Lab Weekly workshops from experts in law, public and urban policy, financing Regular one-on-one office hours with a rotation of expert mentors Informal weekly networking events
  • 16. Here are the metrics we use to measure success. Scaling: Tracking each company’s progress moving into new markets by providing them with resources and mentorship to establish a playbook for growth Jobs created: Providing connections for recruitment, community engagement, and human resource management for small and scaling companies Impact assessment: Each company will complete a B Lab impact assessment and will track them annually against specific IRIS standards
  • 17. Here are some statistics about our first pool of applicants. Less than 10% acceptance rate: 52 applicants for five spots Gender parity: 48 percent of applicants have a female co-founder Social equity: 40 percent of applicants have a product application for underserved communities Three dominant industry trends: Small business services, mobility, and local food
  • 18. Want to meet the members of Tumml’s first cohort?
  • 19. A blue collar identity service that makes it easier to find work in the skilled trades online Work Hands
  • 20. An easy and efficient way to apply to multiple preschools online and manage the preschool admission process KidAdmit
  • 21. A mobile donation platform to support neighbors in need HandUp
  • 22. A real-time, on-demand, multi-pickup ridesharing solution, matching cars with multiple riders Corral Rides
  • 23. Julie Lein President Former pollster and political consultant, worked as a Fellow with Revolution Foods. MBA from MIT Sloan and BA from Stanford. Clara Brenner CEO Background in urban real estate and sustainability, worked as an Associate with WestMill Capital. MBA from MIT Sloan and BA from NYU. Team Tumml
  • 24. 2012   •  Conducted qualitative & quantitative research among 125 entrepreneurs •  Built out Mentorship Board of civic and government innovators •  Recruited Tumml Board of Directors for strategy and fundraising •  Developed tailored curriculum alongside the Martin Trust Center for MIT Entrepreneurship and MIT Media Lab •  Obtained official 501(c)(3) nonprofit status Dec 2012 Q1  2013   •  Hosted first public-facing event,“Urban Innovation and the Role of Government,” with approx. 135 people in attendance •  Provided consulting & resource support for early stage urban impact entrepreneurs like Park Please, Urban Kit, and Wigglemap •  Developed thought leadership around urban impact space with biweekly newsletter, blogging, and urban innovation event series with SPUR •  Secured funding, including a grant from The Blackstone Charitable Foundation and sponsorship from Accela and Nixon Peabody Q2-­‐Q4  2013     •  Opened application process for first cohort from April 1 – 30, 2013 •  First cohort ran June 10 – September 2013 •  Continued public-facing events with collaborators like SPUR and •  Opened applications for next cohort Milestones
  • 25. Moving forward, Tumml will implement the 486 Strategy. Recruitment:Growing the base of innovators Thought Leadership:Building the sector support Infrastructure Entrepreneur Incentives:Spreading Tumml’s reach Cohort Support:Expanding Tumml’s programming
  • 26. Questions?