The document discusses Creative Industries at QUT. It provides background on the development of the concept of creative industries and outlines the sectors that are included, such as architecture, design, music, film and television. It notes that creative industries now make up around 10% of economies in countries like the UK and Australia. The Creative Industries faculty at QUT has around 4,500 students studying across areas like acting, animation, creative writing, fashion, film and journalism. It provides world-class facilities and courses that balance theory and practice. Graduates have high employment rates and the faculty is ranked #1 in Australia for research income.

1. CRICOSNo.00213J
Creative Industries at QUT
Workforce
Creative
Capital
Research
ICI
CCI
Enterprise
CEA

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The Creative Industries Idea
• Developed in the UK in the 90s ...
Dept. of Culture, Media & Sport (Blair
Govt).
• Activities which have their origin in
individual creativity, skill and talent,
and which have the potential for
wealth and job creation through the
generation and exploitation of
intellectual property. (DCMS, 1998).

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Creative Industry Sectors
• Architecture, Design and Visual
Arts
• Music and Performing Arts
• Film, Radio and Television
• Writing and Publishing
• Advertising and Marketing
• Creative Software Applications

4. CRICOSNo.00213J
The Creative Industries Idea
• “Creative Industries” key drivers of the
creative (“knowledge”) economy
• production and distribution of digital content
• user-created content, and consumer
productivity – “pro-sumer”
• UK & Australia -10% of the economy - two
million jobs
• $3 trillion globally ... $6 trillion by 2020

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Why Creativity?
• Historically “creativity” had marginal status.
• Gifted few. Arts and artists.
• Special, non-essential.
• Now, critical to economy; development and
sustainability of industry.
• Project-based, freelance careers.
• Employment rates and salaries match more
traditional areas.

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Why Creativity?
• Mainstream businesses ... creative skills
• Business strategy, legal, technological
• innovation framework and creative content
adding value e.g. manufacturing and mining;
service industries e.g. health, government,
business
• innovation-led, knowledge-intensive,
exportable.
• non-standard strategies for investment; export
performance; IP systems; technological and
social change.

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Creative Teaching / Creative Workforce
• Educating for a Creative Workforce
• debate on “teaching creativity”
• difficult to show creativity as generalisable
• pedagogical practices and learning ecologies
directed towards creative capacity building
• “creativity is amenable to being systematically
observed over time” (McWilliam, Dawson, Tan,
2005).

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First and second generation creativity concepts
First generation creativity concepts
„Soft‟, serendipitous, non-economic
Singularised
Spontaneous / arising from the inner
self
Outside the box or any other metric
Arts-based
Natural or innate
Not amenable to teaching
Not amenable to assessment
Second generation creativity concepts
„Hard‟ and an economic driver
Pluralised / team-based
Dispositional and environmental
Requires rules and boundaries
Generalisable across the disciplines
Learnable
Teachable
Assessable

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Creative Teaching / Creative Workforce
• QUT approaches include:
– interdisciplinarity (“border-crossing”);
– playfulness and experimentation;
– tolerance of failure;
– access to technology;
– collaborative projects and networking;
– workplace-based learning
• entrepreneurialism and producing - world‟s
first Bachelor degree in Entertainment
Industries

10. CRICOSNo.00213J
Creative Industries at QUT
Workforce
Creative
Capital
Research
ICI
CCI
Enterprise
CEA

11. CRICOSNo.00213J
C.I. Faculty at QUT
The Creative Industries at QUT is an engaged community of world-
leading teachers, researchers, creative practitioners, artists,
theorists and entrepreneurs uniquely connected to industry,
government and external communities. Driven by curiosity, talent
and interdisciplinary exchange, we design, produce, write, study
and perform bold works of the imagination. Our graduates are
equipped to apply and adapt their skills in shaping the creative
economy.

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Location
• Kelvin Grove hilltop campus
• Two kilometres from city centre
• Near QUT International College
• The Creative Industries Precinct is part of Kelvin Grove Urban
Village
– AUD $600million project
– Combines education, research, retail, leisure and business
– Site of Institute of Health & Biomedical Innovation and
Creative Industries Precinct
– State-of-the-Art technology
– 450+ residents in student accommodation units

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Creative Industries Faculty

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Creative Industries Courses
What‟s distinctive about CI Courses?
• A balance of theory and practice
• Staff are academics, researchers and artists
– Many have industry experience
• Interdisciplinary opportunities
– Inside faculty and with:
• SciTech, Health, Law, Business and Education
• Discipline mix
– Students design their own future

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Areas of Study
Approximately 4500 students
Acting & Technical
Production
Animation Creative Writing Dance
Drama Fashion Film, TV and New Media
Production
Interactive & Visual
Design
Journalism Media & Communication Music & Sound Visual Arts

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Creative Industries Facilities
• Fashion, dance and art studios
• CAD lab
• Drawing and animation studios
• Post production facilities
• Smart lecture and seminar spaces
• Exhibition gallery and installation
spaces
• Black box theatre/cinema/studio
• 18 small to medium commercial
enterprises
• Professional recording studio
• La Boite theatre company

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Creative Industries
Undergraduate Programs

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Creative Industries
• Bachelor of Creative Industries (BCI)
• Bachelor of Fine Art (Study Area) (BFA)
• Bachelor of Media and Communication
• Bachelor of Journalism
• Bachelor of Music
• Bachelor of Mass Communication

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Creative Industries
Postgraduate Programs

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Creative Industries
Research
• PhD
• Master of Arts (Research)
• Honours
Coursework – entrepreneurial focus and project based
• Doctor of Creative Industries
• Master of Creative Industries
– Animation
– Creative Production and Arts Management
– Creative Writing
– Interactive and Visual Design
– Interdisciplinary
– Music and Sound
– Professional Communication
• Master of Fine Arts (Dance)
• Master of Advertising (Creative Advertising)
• Master of Journalism

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Creative Industries
www.nowalls.qut.edu.au

22. CRICOSNo.00213J
Creative Industries
www.nowalls.qut.edu.au

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Creative Industries
• Creative Industries at QUT ranked No.1 in
Australia for ARC research income
• 90% of Creative Industries graduates in
employment 12 months after course
completion
• Creative Industries rated six of the top
thirteen highest demand courses

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Creative Industries at QUT