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0745487 Revolution of the sole
0745487 Revolution of the sole
0745487 Revolution of the sole
0745487 Revolution of the sole
0745487 Revolution of the sole
0745487 Revolution of the sole
0745487 Revolution of the sole
0745487 Revolution of the sole
0745487 Revolution of the sole
0745487 Revolution of the sole
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0745487 Revolution of the sole

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This is a closer look at the Jordan line and the man who popularized it along with himself; Michael Jordan. I will examine how Jordan's success helped fuel the shoe line's popularity, also the shoes …

This is a closer look at the Jordan line and the man who popularized it along with himself; Michael Jordan. I will examine how Jordan's success helped fuel the shoe line's popularity, also the shoes helped Jordan become and iconic figuere

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  • 1. Jordan and Nike: Revolution of the Sole • In 1984 Jordan was drafted by the Chicago Bulls as the 3rd draft pick • Nike had struggling revenue and was looking for a fresh endorser to help with sales • Michael was not interested in Nike and preferred Adidas or Converse • After much persuasion by his agent and his parents, Michael decided to go see Nike’s offer • “Those are the devil’s colours” said Michael after viewing the Jordan 1’s • He would then sign a 5 year $2.5 million deal, plus royalties, with Nike • The rest is history, as Michael soared into greatness, so did his shoe line http://www.joranzone.com
  • 2. Nike Revenue by Years in Billions ($) 5.00 3.75 2.50 1.25 0 http://invest.nike.com 1987 1988 1989 1990 1991
  • 3. Pre-Jordan Revolution Converse 1980s Reebok 1980s Adidas 1985 http://www.sodahead.com/question/139426/ http://www.greatfashion.co.uk/category/Mens-Fashion/ http://www.nicekicks.com/rbk
  • 4. Jordan I • Released in 1985, Jordan’s rookie season • Featured the old Air Jordan and Nike logo • Banned in the NBA • Designed by Peter Moore • Came with 2 laces • Jordan’s rookie season • Jordan would play in the rookie game and All-star game • Rookie of the year Image and information from http://www.joranzone.com
  • 5. http://www.youtube.com
  • 6. Jordan III • Designed by Tinker Hatfield, an architect • First Jordan's with a visible air sole • First Jordan with the Jumpman Logo • Lined with Elephant print leather • league MVP Award • Lead Chicago past the first round of the playoffs • Michael would win the Slam-Dunk title for the second time • Selected to the First Team • All-Defensive First Team • All-Star Game MVP Image and information from http://www.joranzone.com • Defensive Player of the Year
  • 7. Nike Percentage of Revenue, 1990 17% 25% 13% 7% 28% 9% Basketball Running Leisure Field Sports Racquet Children http://invest.nike.com
  • 8. Jordan VI • First jordan with no logo • Tongue of the shoe is sticking out like MJ • If you use your imagination you can see the number 23 • The tongue made the shoe very easy to slide on and off • Michael leads the Bulls to a 4-1 victory over the Lakers to win his first Championship • Wins league MVP • Second scoring title • Picked for ALL-star team • Final’s MVP Image and information from http://www.joranzone.com
  • 9. Post-Jordan Revolution Converse 2002 Reebok 1990 Adidas 2001 http://www.thescore.ca http://www.nicekicks.com/rbk http://www.hoopsvibe.com/basketball

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