Jordan and Nike:
Revolution of the Sole
• In 1984 Jordan was drafted by the Chicago Bulls as the 3rd draft pick
• Nike had struggling revenue and was looking for a fresh endorser to help
with sales
• Michael was not interested in Nike and preferred Adidas or Converse
• After much persuasion by his agent and his parents, Michael decided to go
see Nike’s offer
• “Those are the devil’s colours” said Michael after viewing the Jordan 1’s
• He would then sign a 5 year $2.5 million deal, plus royalties, with Nike
• The rest is history, as Michael soared into greatness, so did his shoe line
http://www.joranzone.com

Nike Revenue by Years in Billions ($)
5.00
3.75
2.50
1.25
0
http://invest.nike.com
1987 1988 1989 1990 1991

Pre-Jordan Revolution
Converse 1980s
Reebok 1980s
Adidas 1985
http://www.sodahead.com/question/139426/
http://www.greatfashion.co.uk/category/Mens-Fashion/
http://www.nicekicks.com/rbk

Jordan I
• Released in 1985, Jordan’s
rookie season
• Featured the old Air Jordan and
Nike logo
• Banned in the NBA
• Designed by Peter Moore
• Came with 2 laces
• Jordan’s rookie season
• Jordan would play in the rookie
game and All-star game
• Rookie of the year
Image and information from http://www.joranzone.com

http://www.youtube.com

Jordan III
• Designed by Tinker Hatfield, an
architect
• First Jordan's with a visible air sole
• First Jordan with the Jumpman Logo
• Lined with Elephant print leather
• league MVP Award
• Lead Chicago past the first round of
the playoffs
• Michael would win the Slam-Dunk title
for the second time
• Selected to the First Team
• All-Defensive First Team
• All-Star Game MVP
Image and information from http://www.joranzone.com
• Defensive Player of the Year

Nike Percentage of Revenue, 1990
17%
25%
13%
7%
28%
9%
Basketball Running
Leisure Field Sports
Racquet Children
http://invest.nike.com

Jordan VI
• First jordan with no logo
• Tongue of the shoe is sticking
out like MJ
• If you use your imagination
you can see the number 23
• The tongue made the shoe
very easy to slide on and off
• Michael leads the Bulls to a 4-1
victory over the Lakers to win
his first Championship
• Wins league MVP
• Second scoring title
• Picked for ALL-star team
• Final’s MVP Image and information from http://www.joranzone.com

Post-Jordan Revolution
Converse 2002
Reebok 1990
Adidas 2001
http://www.thescore.ca
http://www.nicekicks.com/rbk
http://www.hoopsvibe.com/basketball