B2B INTERNET MARKETING FOR A
WATER PUMP MANUFACTURER
Provide an outline for a water pump
manufacturer company to use Internet and
Mobile as a marketing tool
(PGDM EBIZ 2013-15)
of water pump
of Internet as marketing tool
of mobile as marketing tool
INTRODUCTION TO WATER PUMP
in 3rd century BC pumps are one of the
most important mechanical devices in
Market size(Global) - $38 bn (23,676 Cr.)
- $500 mn (3115 Cr.)
Growth of 2.8% annual
35% of pump revenues are from WWW
GLOBAL MARKET CAPTURE OF
MARKET CAPTURE OF PUMPS IN
Sales of pumps
ANALYSIS OF WATER PUMPS INDUSTRY
4)Yet to be a commodity market
5)After Sales Service
1)After sales service is crucial
2)Slow technology change
2)Market growth @ 2.8%
3)35% of market revenue from
4)Water & waste water ind.
increasing @ 4%
5) 80%are repeat customers
2)Less scope for innovation
3)Moving towards Commodity
WATER PUMPS USAGE
Drainage and Dewatering pumps
Pressure boosting pumps
Raw water Pumps
Theme park pumps
Sea water/Desalination pumps
Water tower pumps
DIFFERENCE BETWEEN B2B & B2C
Buyer & seller are
Large monetary value
Purchase once a while
or in certain order
B2B is quite complex
More time require
Brand play important
One is buyer & other is
Low monetary value of
B2C is quite straight
Less time require
comparatively low role
WHY B2B INTERNET MARKETING IS
Sales cycle has been increased
More people involved in buying process
Meet the buyer in their buying cycle
50% of industrial buyer have selected one supplier over
another primarily based on capabilities of their website--2008 Thomas buyer seller disconnect survey
Result: Adam Needles companies report sell has been
increased by 157 % with internet marketing
INCREASE THE USE OF INTERNET IN
ONLINE SOCIAL GRAPH OFFER
Provide customer support from social media
TAP EXPERTISE OF ONLINE
question on professional side i.e.
corporate blogs & case study
includes more engaged
customers, increased leads, reduced costs.
DIGITAL PULL MARKETING
of social sides.
CREATE A MOBILE APP
the overall design simple and clean.
possible avoid the Flash animations.
the drop-down menus.
the font size to until 14 and line
spacing to 1.5 for small screen readability
INCORPORATE QR CODES
is a matrix barcode which is readable by
to store the information.
QR codes in magazines, on a bill
board, a web page or even on someone’s Tshirt.
MOBILE SEARCH ADVERTISEMENT
general it is a PPC of Mobile.
offers various option of advertising
and Pay-per-call model.
you to have both a link and a phone
your customers once you have the
confirmation from user.
the right message to get them click
on your link.
MAKE YOUR BUSINESS FINDABLE
Provide a mapping ability on your website.
Make sure you are easily findable on Social media.
Claim your business locations on Google maps.
Allocate a budget for Mobile search marketing
which is separate from Web search marketing.