Presentation on
Amazon.com
By :- Sparsh Kapoor
Tushar Nautiyal
To :- Dr. Sunil Patel (Prof.)
Introduction
• Jeff Bezos incorporated the company (as Cadabra) in July 1994 and
the site went online as Amazon.com in 199...
Products & Market
• It manufactures consumer electronics notably the Fire
Phone, Amazon Kindle e-book reader and the Kindl...
• It mainly targets two types of goals.
1. Satisfaction of customers.
2. Efficient market growth.
• Amazon.com claimed ove...
Business Philosophy
• They made 462 plans in the year 2009 to 2012 out of which 360 were
mainly of improving the service q...
Marketing Strategies
Amazon.com bases its marketing strategy on six pillars.
• It freely proffers products and services.
•...
Major services
• It serves millions of dollars and several man hours in improving the
internet traffic or server failures....
• Amazon.com’s customer checkout extends to its partner relations and
services, of which there is no shortage.
• It hosts ...
• Amazon.com’s Fulfillment Web Service (FWS) adds to FBA’s program.
• FWS lets retailers embed FBA capabilities straight i...
• 100% purchase protection.
• Genuine products.
• Customers get e-mail, phone calls and sms for new offers and
products.
•...
6 success points
• Global e-commerce sales reaching more than 1 trillion dollars.
• This has forced many companies to crea...
Competitors
• Flipkart.com/myntra.com
• Snapdeal.com
• Jabong.com
• Futurebazaar.com
• Starcjlive
• homeshop18
Thank you 
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Amazon

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Amazon

  1. 1. Presentation on Amazon.com By :- Sparsh Kapoor Tushar Nautiyal To :- Dr. Sunil Patel (Prof.)
  2. 2. Introduction • Jeff Bezos incorporated the company (as Cadabra) in July 1994 and the site went online as Amazon.com in 1995. • Bezos changed the name cadabra.com to amazon.com because it sounded too much like cadaver. • Amazon.com, is an American international electronic commerce company. • Headquarters in Seattle, Washington, United States. • It is the world's largest online retailer. • It started its business as an online book store. • Diversified business into DVD’s, VHS(Video Home System), software building, clothes, baby and general products etc.
  3. 3. Products & Market • It manufactures consumer electronics notably the Fire Phone, Amazon Kindle e-book reader and the Kindle Fire tablet computer and is a major provider of cloud computing services. • It currently operates in United States, United Kingdom, France, Canada, Germany, Italy, Spain, Australia, Brazil, Japan, China, India and Mexico. • It targets future market in Sri Lanka and other south east Asian countries. • It currently offers more than 1.5 crore products in India through various segments. • Service centers in Hyderabad, Chennai, Bangalore • It is considered to be the king in internet domain retail.
  4. 4. • It mainly targets two types of goals. 1. Satisfaction of customers. 2. Efficient market growth. • Amazon.com claimed over 1.4 million customers after only two years of being online. • It has more than 45million customers for major purchases of books. • Amazon weathered the e-storms and now thrives in the retail marketplace, challenging vending giants like Wal-Mart, IKEA, e-bay, Future group and reliance retail in India. • It focuses on technological innovation and centered on customer fulfillment.
  5. 5. Business Philosophy • They made 462 plans in the year 2009 to 2012 out of which 360 were mainly of improving the service quality, prompt service, high service through better customer satisfaction. • Mission statement:- “We seek to be Earth’s most customer-centric company for three primary customer sets: consumer customers, seller customers and developer customers.” • 6 core values:- Customer obsession; innovation; bias for action; ownership; high hiring bar and frugality which are the main reason for its growth and success. • Only focus on your services and rest will be managed by your customers.
  6. 6. Marketing Strategies Amazon.com bases its marketing strategy on six pillars. • It freely proffers products and services. • It uses a customer-friendly interface. • It scales easily from small to large. • It exploits its affiliate’s products and resources. • It uses existing communication systems. • It utilizes universal behaviors and mentalities. • It does not believe in making costly ads, flyers etc. • It focuses on wily online ploys, strong partner relations and a constant declaration of quality to market itself to the masses. • Mainly find advertisements in left side of Google search result.
  7. 7. Major services • It serves millions of dollars and several man hours in improving the internet traffic or server failures. • Amazon.com has always been very aggressive about analyzing its website’s traffic to a high degree and making modifications based on what they see. • It focuses and tries to make purchase an easy and convenient to the customers. • Hassle free and user friendly website which enables the customer to have a good shopping experience. • It saves the customers time by completing the shopping in less than a minute.
  8. 8. • Amazon.com’s customer checkout extends to its partner relations and services, of which there is no shortage. • It hosts 12 types of web services which includes e-commerce, database, payment and billing, web traffic and computing. • It create a reliable, scalable, and inexpensive computing platform which can revolutionize a small business’s online presence. • Amazon’s FBA programme allows merchants to direct inventory to Amazon’s fulfillment centers. • Amazon.com shoulder’s the burden of packing and shipping the merchant’s product. • This frees the merchant from a complex ordering process while allowing them control over their inventory.
  9. 9. • Amazon.com’s Fulfillment Web Service (FWS) adds to FBA’s program. • FWS lets retailers embed FBA capabilities straight into their own sites, vastly enhancing their business capabilities. • Amazon.com does more than pay sycophantic lip service to its customers. • Each product is available for consumer reviews, and customers may rate products on a hierarchical scale of 1-5 stars. Amazon.com members may also comment on other member’s reviews. • Request for product. • Guaranteed one day delivery. • Cash on delivery. • Easy returns with 30 days replacement warrantee.
  10. 10. • 100% purchase protection. • Genuine products. • Customers get e-mail, phone calls and sms for new offers and products. • Today’s deal option gives the customer the best offer of the day for a particular product. • Product manual available for all the products. • Setting standards for wide available range of products with best offers and discounts. • Creating a platform for various retailers and dealers to sell and market their product and increase their sales or market share.
  11. 11. 6 success points • Global e-commerce sales reaching more than 1 trillion dollars. • This has forced many companies to create a platform for online sales. • Amazon’s focus: • The power of page speed.(www.webpagetest.org) • Personalize the Shopping Experience. • Make Searching a Breeze. • Users Need Reviews. • Recommend Similar Products. • Test, Test, Test. (If you double the number of experiments you do per year you’re going to double your innovation)
  12. 12. Competitors • Flipkart.com/myntra.com • Snapdeal.com • Jabong.com • Futurebazaar.com • Starcjlive • homeshop18
  13. 13. Thank you 

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