By :- Sparsh Kapoor
To :- Dr. Sunil Patel (Prof.)
• Jeff Bezos incorporated the company (as Cadabra) in July 1994 and
the site went online as Amazon.com in 1995.
• Bezos changed the name cadabra.com to amazon.com because it
sounded too much like cadaver.
• Amazon.com, is an American international electronic commerce
• Headquarters in Seattle, Washington, United States.
• It is the world's largest online retailer.
• It started its business as an online book store.
• Diversified business into DVD’s, VHS(Video Home System), software
building, clothes, baby and general products etc.
Products & Market
• It manufactures consumer electronics notably the Fire
Phone, Amazon Kindle e-book reader and the Kindle Fire tablet
computer and is a major provider of cloud computing services.
• It currently operates in United States, United Kingdom, France,
Canada, Germany, Italy, Spain, Australia, Brazil, Japan, China, India
• It targets future market in Sri Lanka and other south east Asian
• It currently offers more than 1.5 crore products in India through
• Service centers in Hyderabad, Chennai, Bangalore
• It is considered to be the king in internet domain retail.
• It mainly targets two types of goals.
1. Satisfaction of customers.
2. Efficient market growth.
• Amazon.com claimed over 1.4 million customers after only two years
of being online.
• It has more than 45million customers for major purchases of books.
• Amazon weathered the e-storms and now thrives in the retail
marketplace, challenging vending giants like Wal-Mart, IKEA, e-bay,
Future group and reliance retail in India.
• It focuses on technological innovation and centered on customer
• They made 462 plans in the year 2009 to 2012 out of which 360 were
mainly of improving the service quality, prompt service, high service
through better customer satisfaction.
• Mission statement:- “We seek to be Earth’s most customer-centric
company for three primary customer sets: consumer customers,
seller customers and developer customers.”
• 6 core values:- Customer obsession; innovation; bias for action;
ownership; high hiring bar and frugality which are the main reason for
its growth and success.
• Only focus on your services and rest will be managed by your
Amazon.com bases its marketing strategy on six pillars.
• It freely proffers products and services.
• It uses a customer-friendly interface.
• It scales easily from small to large.
• It exploits its affiliate’s products and resources.
• It uses existing communication systems.
• It utilizes universal behaviors and mentalities.
• It does not believe in making costly ads, flyers etc.
• It focuses on wily online ploys, strong partner relations and a constant
declaration of quality to market itself to the masses.
• Mainly find advertisements in left side of Google search result.
• It serves millions of dollars and several man hours in improving the
internet traffic or server failures.
• Amazon.com has always been very aggressive about analyzing its
website’s traffic to a high degree and making modifications based on
what they see.
• It focuses and tries to make purchase an easy and convenient to the
• Hassle free and user friendly website which enables the customer to
have a good shopping experience.
• It saves the customers time by completing the shopping in less than a
• Amazon.com’s customer checkout extends to its partner relations and
services, of which there is no shortage.
• It hosts 12 types of web services which includes e-commerce,
database, payment and billing, web traffic and computing.
• It create a reliable, scalable, and inexpensive computing platform
which can revolutionize a small business’s online presence.
• Amazon’s FBA programme allows merchants to direct inventory to
Amazon’s fulfillment centers.
• Amazon.com shoulder’s the burden of packing and shipping the
• This frees the merchant from a complex ordering process while
allowing them control over their inventory.
• Amazon.com’s Fulfillment Web Service (FWS) adds to FBA’s program.
• FWS lets retailers embed FBA capabilities straight into their own sites,
vastly enhancing their business capabilities.
• Amazon.com does more than pay sycophantic lip service to its
• Each product is available for consumer reviews, and customers may
rate products on a hierarchical scale of 1-5 stars. Amazon.com
members may also comment on other member’s reviews.
• Request for product.
• Guaranteed one day delivery.
• Cash on delivery.
• Easy returns with 30 days replacement warrantee.
• 100% purchase protection.
• Genuine products.
• Customers get e-mail, phone calls and sms for new offers and
• Today’s deal option gives the customer the best offer of the day for a
• Product manual available for all the products.
• Setting standards for wide available range of products with best offers
• Creating a platform for various retailers and dealers to sell and market
their product and increase their sales or market share.
6 success points
• Global e-commerce sales reaching more than 1 trillion dollars.
• This has forced many companies to create a platform for online sales.
• Amazon’s focus:
• The power of page speed.(www.webpagetest.org)
• Personalize the Shopping Experience.
• Make Searching a Breeze.
• Users Need Reviews.
• Recommend Similar Products.
• Test, Test, Test. (If you double the number of experiments you do per year
you’re going to double your innovation)