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Apple presentation lppt

Apple presentation lppt






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    Apple presentation lppt Apple presentation lppt Presentation Transcript

    • Group Members : Tushar khot 25 Indrajit kengar 87 Manoj khandizod 24 APPLE INC PRESENTATION
    • Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software and personal computers Apple was established on April 1, 1976, by Steve Jobs, Steve Wozniak and Ronald Wayne to sell the Apple I personal computer kit, a computer single handedly designed by Wozniak. The kits were hand- built by Wozniak and first shown to the public at the Homebrew Computer Club
    • APPLE’S FOUNDERS Steve Jobs 1955 - 2011 Steve Wozniak Rona Gerald Wayne Founded : April 1, 1976
    • 1977 1997 20061975 THE EVOLUTION OF A LOGO Ron Wayne Rob Janoff Steve Jobs
    • Apple I - 1976 Apple II - 1978 FROM BEGINNING… Mancintosh - 1984 Jobs’s resign - 1985 1976 - 1985
    • • In 1985, Jobs was relieved of his management duties. • The introduction of the Macintosh portable in 1989, and the PowerBook in 1991 made Apple very successful. • For a time, Apple was the market leader in personal computer technology • After 1993 though, Apple began to slip, launching a long list of failing products, and losing market share to Microsoft • In 1996, the company was on the verge of bankruptcy, and Jobs was brought back into the company. First Rise and Fall of Apple
    • NEW BEGINNING FROM STEVE JOBS’S RETURN 1997: Apple joined Microsoft to release new versions of Microsoft Office for the Macintosh 1998: Introduced iMac and gained profit
    • 2001: iPod - icon of the Digital Age 2003: iTunes desktop software and iTunes Music Store were introduced iPod
    • 2005–07: Transition to Intel The MacBook Pro, Apple's first laptop with an Intel microprocessor, announced in January 2006. Apple TV (1st generation) January 8, 2007 Apple TV (2nd generation) September 1, 2010 Apple TV (3rd generation) March 7, 2012 Apple TV (3rd generation Rev A) January 28, 2013
    • iPhone June 2007: iPhone – Invention of the year 2008: App Store
    • iPad Netbook killer January 27, 2010
    • Tuesday 10 September 2013November 2, 2012 iPad mini iPhone 5s & 5c
    • Most Famous Ad Campaigns • 1997: “Think Different” ad campaign was created • 2002: “Apple Switch” ads • 2006: “Get a Mac” more famously known as PC vs. Mac
    • Apple Store Apple Store online Mac App Store iOS App Store iTunes Store iBooks iCloud Services list
    • Products competitors PC IBM, Dell, Acer, HP, Lenovo , Sony. iPod series Samsung , SanDisk , Creative, Microsoft Zune, Napster Amazon.com, Napster iPhone series Samsung, Google, Motorola , Nokia iPad Amazon’s kindle, Dell, HP, Samsung , Nokia Operating system Microsoft windows, Android OS, Linux Major Competitors
    • Tablet Vendors, Shipments, and Market Share, Second Quarter 2013 iPad
    • iPhone
    • iOS
    • Strengths Weaknesses  Well recognized ,product differentiation unique design, easy to use products  Strong brand image, Brand stability ,High brand loyalty  Robust financial performance  Focused R&D driving innovation  Patent infringement lawsuit may affect financial condition and operating results  -January 2010, Nokia filed law suit for patent infringement with US ITC  Product recalls, defects may harm reputation and as significant warranty and other expenses  - 2010, antennae problems in iPhone 4- replacements free of charge SWOT ANALYSIS
    • Opportunities Threats  Strong growth in smartphone and tablet markets to boost Apple’s revenues  Robust outlook for mobile advertising market provides growth opportunity  Shipment of smartphones expected to be 850 million by the end of 2013  Mobile advertising market is forecast to reach approximately $25 billion by 2015  Increasing demand of online music and other like cloud based services.  Rising popularity of Google Android may affect its market share  - Steve Job’s was innovative and a visionary for Apple. His death may affect further developments in Apple  Intense competition SWOT ANALYSIS
    • Apple Inc Today
    • •*408 retail stores in fourteen countries •Revenue US$ 156.508 billion • •Operating income US$ 55.241 billion •Net income US$ 41.733 billion •Total assets US$ 176.064 billion •Total equity US$ 118.210 billion •Employees 80,000 Apple inc today is the most valued company with a brand value of $ 185 billion
    • On 20th December 2011, acquired Anobit for $390 million August 1, 2011, Apple acquired C3 Technologies US$267 February 23, 2012, acquired Chomp for US$50 million