Stumbleupon

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Social Media presentation on tool StumbleUpon

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Stumbleupon

  1. 1. By:Siddharth Yadav FT 12163 Tushar Arora FT 12168
  2. 2. Wait, do you know me..??• 2001: Founded in Calgary by Anthony Kirlew• 2006: 1M registered users• 2007: Acquired by eBay at 75M• 2009: Bought back from eBay by Founders & Investors at 26M• Now: 10m regular users, 1M unique URLs indexed3/14/2012 2
  3. 3. “There is no AD”• Paid Advertising Model – Guaranteed Visitors – Engaged audience (based on demographics) – Relevant context (based on interests) – Low cost per visit ($0.05) – No bidding – No minimum3/14/2012 3
  4. 4. Am I difficult to use..??• Every site you see is picked because of the detailed preference you indicate in your profile.• It gets even smarter – as you vote for sites by clicking thumps-up or thumps-down icon.• Look back at past stumbles• Channels – lets you filter through various RSS feeds of popular brands, people and websites.• Want to be specific – use search bar• Filtering – under “ways to stumble” – you can filter between different mediums such as photos, videos or news.• With time – ability to predict sites becomes positively uncanny.3/14/2012 4
  5. 5. Finding tough to get started??• Build a Complete Profile – Personal Information – Communication / Privacy settings – StumbleUpon Content Settings – Connecting with Facebook & Twitter – About URL’s – Interests• Be a giver• Connect with those you know• Make great connections3/14/2012 5
  6. 6. Our mechanics of Submitting Content isn’t tough either!!!3/14/2012 6
  7. 7. We have proofs too… Real Case Study: Web Design Trends3/14/2012 7
  8. 8. THANK YOU3/14/2012 8

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