Marketing plan for the Yardley India .

1. YARDLEY
The world class experience now in India

2. T H E ‘ YA R D L E Y ’ E X P E R I E N C E
 The ad-campaign called “The Yardley experience” has been
designed to capture different human emotions. It is an attempt to
position the brand and associate it with consumer’s emotions.
 Traditionally, all perfume and deodorant brands have been
promoted using the machismo and sex-appeal factors. The target
group of 25-35 is intelligent and sophisticated enough to understand
this cliché.
 Promoting it as an experience motivates the customer to relate
the brand with various emotions that they undergoes, prompting
them to make the brand an intrinsic part of their life.

3. LOGO
•The color gold is
recognized as
symbol of royalty,
superiority, and
luxury.
•It aptly signifies
the Yardley legacy
to the target
consumer segment.

4. SLOGAN
 Experience the legacy of luxury

5. PICTURE CAMPAIGN

7. VIDEO CAMPAIGN

8. CAMPAIGNS

10. JINGLE

11. ONLINE ADVERTISING
 A dedicated website with exclusive focus on motivating the customer
to discuss the yardley experience.
 Active on various social networking sites like facebook and google+
 Promotion through exclusive blogs.
 Twitter handle.
 Sponsoring online activities.
 -promotions and sponsorships

12.  -press advertising
 -billboards
 -in store advertisement (in retail outlets)
 -celebrity branding