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Travwell – Healthcare Made Easy

Travwell – Healthcare Made Easy



A innovative look at healthcare in India

A innovative look at healthcare in India



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    Travwell – Healthcare Made Easy Travwell – Healthcare Made Easy Presentation Transcript

    • Submitted by ; Kuruvilla Abraham – EPGDBM090112 Pavit Ponnana – EPGDBM090114 Protik Sinha – EPGDBM090118 P Rajasekar – EPGBM090120 Tushar Phalke – EPGDBM090126 Travwell – Healthcare made easy
    • Overview of Content
      • Introduction
      • Types of Global/Medical Tourism.
      • Need for such a service and our USP
      • Who is the customer?
      • Market segmentation
      • Estimating Market Demand
      • Planning for the offering - including service location, infrastructure, layout and service scapes
      • Capacity Management
      • Operations of the service
      • Managing service quality issues
      • Pricing and promotion of the service
      • Strategies for increasing sales and handling competition.
      • Financials of the offering
    • Introduction
      • Medical tourism refers to the act of traveling to another country to seek specialized or economical medical care, well being and recuperation of acceptable quality with the help of a support system.
      • Medical tourism has become a common form of vacationing, and covers a broad spectrum of medical services.
      • Medical tourism mixes leisure, fun and relaxation together with wellness and healthcare.
    • Types of Global/Medical Tourism
      • Inbound
      • Outbound
        • Treatment/Surgery related to
          • Heart surgery
          • Knee transplants
          • Cosmetic surgery
          • Dental care
        • Wellness – Ayurveda & Naturopathy
      • Intra State
    • Who is the customer?
      • Patients with lack of Procedural Insurance: Patients who seek care for non covered procedures in their home countries amount to 47 million people in the USA alone (source: Deloitte consultancy)
      • Patients with lack of Insurance: Patients who are not covered by the prescribed insurance amount in the USA.
      • Cosmetic/Leisure: Patients / Seekers who wish to combine their vacation with a convenience element of treatment for minor procedures during travel
      • Non FDA approved treatment: Ayurveda and Naturopathy 
      • Non Residential Indian (NRI) Diaspora: NRI’s seeking treatment back in their native country
      • People who have low waiting time where in their home countries the waiting time for a procedure that would take them months to complete in their native country.
    • Market Segmentation
      • Based on the gaps above we have divided the market into different segments based on Geographic (USA) and Income and Demographic segmentation (NRI)
      Segment criteria Target Segmentation Geographic USA and North America Demographic Age group 30+ (with any of the ailments) Ethnicity - NRI's and all other North Americans Income Group People who are earning over 50,000 USD p.a. People willing to spend over 10,000 USD for treatment Attitude classification Baby Boomers People looking for alternative medical treatments
    • Estimating market demand
      • Using databases of NHS, AMA , Airline databases.
      • Use Regression analysis
      • Service location
        • Chennai, Kottayam, Calicut, Coimbatore and Bangalore
      • Tie up’s with the following for the above cities
      • Leading hospitals
      • Star hotels
      • Travel
      • Tourist agents
    • Planning for the service
      • Infrastructure
        • The office would be located in a prime area (within 15km from airport) with a space of around 1000 sq.ft.
        • This would serve as a head quarters for all the cities and a coordinator would be appointed for each city.
      • Service scapes
      • Parking space for four and two wheelers.
      • The office would comprise a reception, waiting area, back room, manager’s cabin.
      • The typology of service will be interpersonal.
    • Capacity Management
      • Location/Administration Based.
      • Staff Management
      • Other Equipment/Data Related Requirements
      Operations and Services
      • Pre Arrival
      • On Arrival, Treatment and Touring
      • Post Treatment leisure
      • Follow up procedure
    • Process
    • Service Quality Issues
      • Travel Related issues
        • Visa Problems
        • Flights Delays
        • Transportation issues
      • Treatment related issues
        • Availability of doctors
        • Appointment cancelling/rescheduling
        • Post operative and pre operative issues.
      • Issues related to co-ordination
        • Liaising with Doctors
        • Coordinating payments
      • Legal issue & Ethical Issue
        • Licensing and Certification Issues
        • Patient Safety.
    • Promotion of this Service
      • Websites/ Internet
      • Word of mouth/personal contact
      • Advertising
      Pricing of this Service – Target costing method
      • Hospital expenses
      • Cost for operation
      • Accommodation
      • Doctors
      • Consulting Fee
      • Travel- Airfare, Local transportation
      • Tourism Package- Hotel/ Resort, Travel and Miscellaneous expenses.
    • Sales and competition STRATEGY ADVANTAGE/IMPACT Tie ups with hospitals once patients go back to their home countries to take care of post operative treatment.
      • Clear differentiator from other services available.
      • Post operative care in home countries Is a weak spot in medical tourism, if we can successfully take care of that, we can create a niche which will be hard to overlook.
      Tie ups with key Hospitals in the US for referrals in case these institutions do not have free dates as per the customer’s convenience.
      • More credibility as far as the medical institutions are concerned .
      • Word of mouth advertising - strong positive impact on India business.
      Tie ups with travel agencies in the US locations to establish and then build on relationships.
      • Referrals for the business.
      • Possible lead generation in to more medical institutions there.
      Relationship manager to assist patients and their families in every aspect ranging from travel and accommodation to medical health care needs
      • Strong relationships forged.
      • Word of mouth advantage.
      • Possible chance of attaining repeat customers/ new leads.
    • Cash Flows
      • Cash inflows:-
        • Commissions from hospitals
        • Commissions from travel, tourist agents
        • Customer fees
      • Cash out flow:-
        • Treatment charges
        • Travel charges
        • Boarding and lodging
    • Bibliography
      • American Medical Association
      • National Health Services
      • Deloitte.com
      • Medical tourism websites
      • New York Times.com
      • Washington Post.com