Turtlecreek Coffee will make its best effort to create a neighborhood gathering place where customer can socialize with each other in a unique comfortable and relaxing atmosphere while enjoying the best high quality specialty coffee and chilled drinks in town
Competition is dominated by the presence of Starbucks, fast becoming the "McDonalds" of the specialty coffee industry. Other major chains are Second Cup, Zavida's Coffee, and Timothy's World Famous Coffee. All of these chains are considered "clones" of Starbucks. Few vary much from what is perceived as a proven formula for success.
The only coffeehouse to provide regular weekend evening entertainment.
A wider variety of popular drinks than our competitors, including flavored coffee drinks, tea, chai, cocoa, juice and sugar cane sodas. We have several drink options for people who don't drink coffee: tea, cocoa, juice and smoothies.
Our Internet website will include sales of whole coffee beans, tea, chocolates, gift items, coffee club, and gift baskets.
We will also have a unique children’s menu with a focus on healthy fun foods.
Our profits were calculated using the industry average of $4.00 per customer coffee transaction. (The following figures are based solely on coffee sales, not food, desert items, or our line of old fashioned ice cream. These sales can add close to $10,00.00/month)
They are also based on less than 1% of the traffic stopping at our coffee house.
This plan should include expected annual sales and profits for the next three years.
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The price of labor has been calculated at two and one half employees working 15 hours a day seven days a week.
As weekend hours will be shorter and slower and we will be closed on Sunday, there will be a savings in labor. The labor does not include the owner taking place of one of the workers further reducing the outside payroll.
The management structure will consist of two joint managers, one assistant manager, and a number of baristas (Italian for bartender)
Well-trained volunteers from the Turtle Creek community will round out the staff.