Welcome to the Foodiesphere

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Welcome to the Foodiesphere

  1. 1. Welcome to the VFNSocial Media Workshop
  2. 2. A Dance PartyBit.ly/dancingmanvideo
  3. 3. Today, Social Media Is…
  4. 4. A Simple Recipe• Being social isn’t new• Goes back 150 years ago to shopkeeper days• Small + Localized = Micro Marketing
  5. 5. Influence• 91% say consumer reviews are the #1 aid to buying decisions• 87% trust a friend’s recommendation over a critic’s review• 3 times more likely to trust peer opinions over advertising for purchasing decisions• 1 word-of-mouth conversation has impact of 200 TV ads
  6. 6. Usage• 73% of active online users read blogs• 57% have joined a social network• 83% have watched video clips
  7. 7. Small is Powerful• Tweets trump television• Facebook inspires buyers more than newspaper FSIs• Relationships speak louder than radio• Advocacy beats advertising• We’re all our own media moguls
  8. 8. Welcome to the Foodiesphere!10 Ingredients for a Social Media Smörgåsbord
  9. 9. #10: Leverage What’s Already Out There • Use social media personally first • Try a variety of tools - B2C, B2B • Be yourself, make friends, and share • Know what’s out there
  10. 10. Food News & Info
  11. 11. Finding Fellow Foodies
  12. 12. Drool Over Food
  13. 13. Finding Ingredients
  14. 14. Buying Food
  15. 15. Making Food
  16. 16. Eating Food
  17. 17. #9: ListenThe Dirtiest Pizza Ever Made CEOs Worst Nightmare
  18. 18. #8: Tap Into the Crowd
  19. 19. #7: Control What You Can
  20. 20. #6: Own Your Owned Channels
  21. 21. #5: Solve a Business Need
  22. 22. #4: Offer Incentives
  23. 23. #3: Integrate Efforts
  24. 24. #2: Build Relationships
  25. 25. #1: Do Good
  26. 26. #1: Do Good
  27. 27. #1: Do Good
  28. 28. Watch for What’s on The Horizon
  29. 29. Foodspottinghttp://www.foodspotting.com/guides/2124-vrai-vermont

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