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Btv social workshop tweeting away
 

Btv social workshop tweeting away

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  • How many people in the room are currently using Twitter?How many have never used Twitter?
  • Twitter launched in 2007 at the SXSW Festival in Austin, TXIt asks a simple question: “What’s happening”You have 140 characters to respond to that questionNow, there are more than 200 million Twitter users
  • Twitter record: 10 million tweets were made in the 90 minutes2,615 tweets per secondEven the 2012 Olympics fell far short:Usain Bolt's Olympic Twitter conversation record following his 200-meter victory generated only half the tweets of last night's peak.66% of social media users have employed the platforms for at least one of eight civic or political activities with social media   

Btv social workshop tweeting away Btv social workshop tweeting away Presentation Transcript

  • The T.W.E.E.T Method for Effective Twitter Communications BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
  • @tursita #btv #vt #highered #food #csr #sustainability #energy #health BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
  • Who are you? BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
  • #SXSW BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
  • #debates BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
  • @twitterHow Twitter Stacks Up66% use Facebook20% use LinkedIn16% use Twitter12% use Pinterest12% use Instagram5% use Tumblr(Source: Pew Internet & American LifeProject, 2012) BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
  • Who’s Using Twitter?Young adults – Internet users ages 18-29are more likely to use Twitter, but we’reseeing growth, particularly among 30-49year oldsAfrican-Americans and Latinos – Minorityinternet users are more than twice as likelyto use Twitter as are white internet users.Urbanites – Urban residents are roughlytwice as likely to use Twitter as ruraldwellers.The college-educated are also slightly morelikely than average to use the service.(Source: Pew Internet & American Life Project, 2011) BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
  • BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
  • BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
  • THE T.W.E.E.T. METHOD* *Method developed by Claire Ortiz-Diaz at Twitter BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
  • T (Target)“Why are we on Twitter?• “I have no idea.”• “Someone set it up for me.”• “Everyone else is doing it.”• Waste of time & resourcesINSTEAD…• “To have meaningful conversations with the community.”• “To listen.”• “To share information.”• Set goals!Personal vs. org account BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
  • W (Write)The power of the editorialcalendar.• Framework (sections)• Content buckets • Events • Meetings • Annual reports • Key decisions • Fun• Topics• Think like an editor!• Takes the pressure off so you can talk about yourself & so you can then talk to others BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
  • Let the right person write BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
  • Tweet often BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
  • Keep it short BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
  • Go beyond words – use multimedia BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
  • Go mobile – tweet on the go BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
  • Let it all hang out – be authentic BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
  • E (Engage)@reply = a conversation w/ another userDirect message = a private conversationRetweet = re-posting a user’s tweetMT = modifying a user’s tweet, then postingQT = quoting auser’s tweet, then posting itHashtag = using the “#” in front of a word orphrase. Twitter hyperlinks the hashtag,connecting your tweet to others using thesame hashtag, like #BTV and #VTLists = way to categorize users you follow BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
  • Ways to engage Ask questions Connect others with resources Respond to the good, the bad, but evaluate the ugly Monitor conversations • Use a third-party tool, like Hootsuite Host a Twitter party, chat, or tweet-up Promote your Twitter presence! BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
  • E (Explore)On Twitter, you can connect withanyone!• Suggested Users ListFind influencers• High follower count• High engagement• Highly followed listsAutomatic searches for keywordsStay on top of trends and updates• Trending topics BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
  • T (Track)QuantitativeQualitativeSelf-reflectiveROI (where “I” = influence)• Brand reputation• Brand advocacy• Participation Behavior• Customer Service BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
  • Tracking for successQuantitative Qualitative Self-Reflective ROI# of tweets Topics tweeted Meet target? Reach of tweets# of retweets Most retweeted Retweeted others? Retweets by tweet influencers# of followers Types of followers Aligns w/ strategy? New relationships# of following Types of following Aligns w/ strategy? New relationships# of @replies Nature of response Frequency & nature Action taken based to tweets of response on conversation# of @mentions Nature of Frequency & nature Action taken based @mentions of response on conversation# of DMs Nature of DMs Frequency & nature Action taken based of response on conversation BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
  • Now you’re ready to tweet away!Alexandra Tursi@tursitaSenior Communications Specialist at UVMalexandra.tursi@uvm.edu BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop