The T.W.E.E.T Method            for Effective Twitter Communications                           BTV & SB SchoolsOctober 24,...
@tursita                                           #btv                                           #vt                     ...
Who are you?                        BTV & SB SchoolsOctober 24, 2012                             @tursita                 ...
#SXSW                      BTV & SB SchoolsOctober 24, 2012                           @tursita                   Social Me...
#debates                      BTV & SB SchoolsOctober 24, 2012                           @tursita                   Social...
@twitterHow Twitter Stacks Up66% use Facebook20% use LinkedIn16% use Twitter12% use Pinterest12% use Instagram5% use Tumbl...
Who’s Using Twitter?Young adults – Internet users ages 18-29are more likely to use Twitter, but we’reseeing growth, partic...
BTV & SB SchoolsOctober 24, 2012                           @tursita                   Social Media Workshop
BTV & SB SchoolsOctober 24, 2012                           @tursita                   Social Media Workshop
THE T.W.E.E.T. METHOD*   *Method developed by Claire Ortiz-Diaz at Twitter                                        BTV & SB...
T (Target)“Why are we on Twitter?• “I have no idea.”• “Someone set it up for me.”• “Everyone else is doing it.”• Waste of ...
W (Write)The power of the editorialcalendar.• Framework (sections)• Content buckets      • Events      • Meetings      • A...
Let the right person write                          BTV & SB SchoolsOctober 24, 2012                               @tursit...
Tweet often                        BTV & SB SchoolsOctober 24, 2012                             @tursita                  ...
Keep it short                        BTV & SB SchoolsOctober 24, 2012                             @tursita                ...
Go beyond words – use multimedia                      BTV & SB SchoolsOctober 24, 2012                           @tursita ...
Go mobile – tweet on the go                      BTV & SB SchoolsOctober 24, 2012                           @tursita      ...
Let it all hang out – be authentic                      BTV & SB SchoolsOctober 24, 2012                           @tursit...
E (Engage)@reply = a conversation w/ another userDirect message = a private conversationRetweet = re-posting a user’s twee...
Ways to engage                                       Ask questions                                       Connect others wi...
E (Explore)On Twitter, you can connect withanyone!• Suggested Users ListFind influencers• High follower count• High engage...
T (Track)QuantitativeQualitativeSelf-reflectiveROI (where “I” = influence)• Brand reputation• Brand advocacy• Participatio...
Tracking for successQuantitative        Qualitative              Self-Reflective       ROI# of tweets         Topics tweet...
Now you’re ready to tweet away!Alexandra Tursi@tursitaSenior Communications Specialist at UVMalexandra.tursi@uvm.edu      ...
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Btv social workshop tweeting away

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  • How many people in the room are currently using Twitter?How many have never used Twitter?
  • Twitter launched in 2007 at the SXSW Festival in Austin, TXIt asks a simple question: “What’s happening”You have 140 characters to respond to that questionNow, there are more than 200 million Twitter users
  • Twitter record: 10 million tweets were made in the 90 minutes2,615 tweets per secondEven the 2012 Olympics fell far short:Usain Bolt's Olympic Twitter conversation record following his 200-meter victory generated only half the tweets of last night's peak.66% of social media users have employed the platforms for at least one of eight civic or political activities with social media   
  • Btv social workshop tweeting away

    1. 1. The T.W.E.E.T Method for Effective Twitter Communications BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
    2. 2. @tursita #btv #vt #highered #food #csr #sustainability #energy #health BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
    3. 3. Who are you? BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
    4. 4. #SXSW BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
    5. 5. #debates BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
    6. 6. @twitterHow Twitter Stacks Up66% use Facebook20% use LinkedIn16% use Twitter12% use Pinterest12% use Instagram5% use Tumblr(Source: Pew Internet & American LifeProject, 2012) BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
    7. 7. Who’s Using Twitter?Young adults – Internet users ages 18-29are more likely to use Twitter, but we’reseeing growth, particularly among 30-49year oldsAfrican-Americans and Latinos – Minorityinternet users are more than twice as likelyto use Twitter as are white internet users.Urbanites – Urban residents are roughlytwice as likely to use Twitter as ruraldwellers.The college-educated are also slightly morelikely than average to use the service.(Source: Pew Internet & American Life Project, 2011) BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
    8. 8. BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
    9. 9. BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
    10. 10. THE T.W.E.E.T. METHOD* *Method developed by Claire Ortiz-Diaz at Twitter BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
    11. 11. T (Target)“Why are we on Twitter?• “I have no idea.”• “Someone set it up for me.”• “Everyone else is doing it.”• Waste of time & resourcesINSTEAD…• “To have meaningful conversations with the community.”• “To listen.”• “To share information.”• Set goals!Personal vs. org account BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
    12. 12. W (Write)The power of the editorialcalendar.• Framework (sections)• Content buckets • Events • Meetings • Annual reports • Key decisions • Fun• Topics• Think like an editor!• Takes the pressure off so you can talk about yourself & so you can then talk to others BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
    13. 13. Let the right person write BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
    14. 14. Tweet often BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
    15. 15. Keep it short BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
    16. 16. Go beyond words – use multimedia BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
    17. 17. Go mobile – tweet on the go BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
    18. 18. Let it all hang out – be authentic BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
    19. 19. E (Engage)@reply = a conversation w/ another userDirect message = a private conversationRetweet = re-posting a user’s tweetMT = modifying a user’s tweet, then postingQT = quoting auser’s tweet, then posting itHashtag = using the “#” in front of a word orphrase. Twitter hyperlinks the hashtag,connecting your tweet to others using thesame hashtag, like #BTV and #VTLists = way to categorize users you follow BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
    20. 20. Ways to engage Ask questions Connect others with resources Respond to the good, the bad, but evaluate the ugly Monitor conversations • Use a third-party tool, like Hootsuite Host a Twitter party, chat, or tweet-up Promote your Twitter presence! BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
    21. 21. E (Explore)On Twitter, you can connect withanyone!• Suggested Users ListFind influencers• High follower count• High engagement• Highly followed listsAutomatic searches for keywordsStay on top of trends and updates• Trending topics BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
    22. 22. T (Track)QuantitativeQualitativeSelf-reflectiveROI (where “I” = influence)• Brand reputation• Brand advocacy• Participation Behavior• Customer Service BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
    23. 23. Tracking for successQuantitative Qualitative Self-Reflective ROI# of tweets Topics tweeted Meet target? Reach of tweets# of retweets Most retweeted Retweeted others? Retweets by tweet influencers# of followers Types of followers Aligns w/ strategy? New relationships# of following Types of following Aligns w/ strategy? New relationships# of @replies Nature of response Frequency & nature Action taken based to tweets of response on conversation# of @mentions Nature of Frequency & nature Action taken based @mentions of response on conversation# of DMs Nature of DMs Frequency & nature Action taken based of response on conversation BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
    24. 24. Now you’re ready to tweet away!Alexandra Tursi@tursitaSenior Communications Specialist at UVMalexandra.tursi@uvm.edu BTV & SB SchoolsOctober 24, 2012 @tursita Social Media Workshop
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