About Christine Morrison leads social media strategy for Intuit’s TurboTax business in San Diego, California. A former social media marketer, Christine drove several “first ever” projects for TurboTax, including launching the brand’s first blog, creating sortable “social” reviews and including social “sharing” in the product.
As a product manager she established long-term relationships with tens of thousands of customers by creating and driving an online customer community focused on co-creation. Her efforts saved the business time and money in support and development costs while driving millions of dollars in incremental revenue. Christine’s current professional interests in