Linkedin Twitter

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Linkedin Twitter

  1. 1. Recruiting and BizDevon Linkedin and Twitter<br />Mark Turpin & Nad Elias<br />HT Staffing & HT Staffing Professional<br />
  2. 2. Why Social Networks?<br />2<br />
  3. 3. Why Linkedin?<br />Over 40 M Business Users<br />71 Most visited website in US<br />Large percentage of users are in smaller companies (less than 100 employees)<br />Passive and Active Candidates<br />95% Are College Educated<br />37% Are Post-Grads<br />Average HHI is $110K<br />3<br />
  4. 4. Why Linkedin?<br />Job Titles:<br />C-Level Executives 7.8%<br />EVP/SVP 6.5%<br />Senior Management: 16%<br />Middle Management: 18%<br />50% Are Business Decision Makers In Their Companies<br />Computer Software DM/Influencer: 32%<br />Computer Hardware DM/Influencer: 22%<br />Business Consulting Services: 18%<br />IT Consulting DM/Influencer: 17%<br />Office Supplies DM/Influencer: 17%<br />Business Equipment DM/Influencer: 20%<br />Printing DM/Influencer: 12%<br />Travel Services DM/Influencer: 12%<br />“Eagles don&apos;t flock, you have to find them one at a time” Ross Perot<br />4<br />
  5. 5. Why Linkedin?<br />Nearly 20% of recruiters use no social networking sites at all.<br />LinkedIn 67%<br />Facebook 8%<br />MySpace 1.5%<br />Twitter 1%<br />5<br />
  6. 6. Where to Start<br />Your Profile<br />Recommendations<br />Groups<br />Personal/Company Group<br />Searching/Advanced Searches<br />Jobs<br />Discussions<br />Profile link in email address<br />Paid features<br />6<br />
  7. 7. Linkedin Resources<br />Books:<br />I&apos;m on LinkedIn--Now What??? (2nd Edition) by Jason Alba<br />Happy About LinkedIn for Recruiting (2nd Edition) by Bill Vick<br />The LinkedIn Personal Trainer by Steven Tylock<br />Online:<br />http://www.recruitertrainingcenter.com/<br />www.linkedintelligence.com/smart-ways-to-use-linkedin/<br />7<br />
  8. 8. What is Twitter?<br />Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. <br />Tweets are text-based posts of up to 140 characters displayed on the author&apos;s profile page and delivered to the author&apos;s subscribers who are known as followers. <br />Senders can restrict delivery to those in their circle of friends or, by default, allow open access. Users can send and receive tweets via the Twitter website.<br />8<br />
  9. 9. Why Twitter?<br />14 M users ?, has been doubling monthly<br />New tool, limited restrictions<br />New recruiting tool, 1% of recruiters are utilizing<br />Grow your network<br />Tool for branding<br />Become a SME<br />9<br />
  10. 10. Where to Start<br />Your Profile & Bio (160 Characters) <br />Tweeting (140 Characters)<br />Announcements<br />Jobs<br />Articles<br />Questions<br />Following, Followers<br />Tools <br />search.twitter.com (advanced search)<br />www.tweepsearch.com (bio search)<br />www.monitter.com (filtering)<br />www.twitdom.com (application search)<br />www.tweetingtoohard.com (fun)<br />10<br />
  11. 11. Resources<br />Online:<br />http://www.recruitertrainingcenter.com/<br />http://booleanstrings.ning.com/<br />Irina Shamaeva <br />www.slideshare.com<br />11<br />
  12. 12. Resources<br />12<br />
  13. 13. Interactive Session<br />Online Examples<br />Questions & Comments<br />13<br />
  14. 14. Thank You!!<br />Now go get connected.<br />14<br />
  15. 15. 15<br />

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