Tiny Startup Camp: Social media

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Tiny Startup Camp: Social media

  1. 1. Big social media for tiny startupsRick Turoczy / @turoczy
  2. 2. Assumptions
  3. 3. “Weve all been raised on [social media] to believe that one day wed all be millionaires, and movie gods, and rock stars....”
  4. 4. “Do”s and “Don’t”sSome things to keep in mind
  5. 5. Don’t hire this out
  6. 6. Don’t autopost
  7. 7. Don’t be lazy
  8. 8. Don’t expect to get more out than you put in
  9. 9. Don’t try to be all things to all people
  10. 10. Don’t expect people to love your company as much as you do
  11. 11. Don’t forget that email is social
  12. 12. Tips and tricksHow to get the most out of social
  13. 13. Land grab and speculate with real estate but live where your customer lives.
  14. 14. Be clear about what your social presence does and doesn’t do.
  15. 15. If you have personality, use it.If you don’t, try to be interesting.
  16. 16. Google, motherf*cker, do you use it?
  17. 17. Spend time developing profiles that provide the greatest return.
  18. 18. Be polite. Be thankful. Share.
  19. 19. AssignmentAn easy way to decide where to spend your time
  20. 20. Twitter Facebook Instagram Pinterest LinkedInCustomers 5 3 0 2 0Influencers 5 4 2 5 0Engagement 2 3 1 2 3Initial reach 2 1 0 1 0Persistence 3 2 1 5 2Enjoyment 2 1 5 5 0Cost -2 -2 -2 -2 -2Effort -1 -4 -1 -1 -5TOTALS 16 7 6 17 -2 http://sflo.me/tscpdx-sm
  21. 21. Thank you!@turoczy
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