Social Media 101
Quick & Easy Ways to Get Your Bearings

Who am I?

What is “social media”?

Yes, but what is it?

Why should I?
The most prevalent question for the uninitiated

It’s not going away.

President-elect Obama used
social media to his
advantage.

Good news? It’s still early.

You could be the next
garyvee.

Or the next President.

Start to participate.

Some things to keep in mind
Getting yourself ready to jump in

It’s not as scary as it seems.

Take a deep breath.

Let go of your fear.

“
Fear is the path to the dark
side. Fear leads to anger.
Anger leads to hate. Hate
”
leads to suffering.
- Yoda, Jedi (and Social Media) Master

You’ve already started.

You’re soaking in it.

That wasn’t so hard, was it?

Rules of the road.
Ms. Manners guide to being social

1. Jump in.

2. Be polite.

3. Have fun.

4. Listen more than you talk.

5. Give more than you get.

Universal social media truths
One last thing before we get into it

You’re not half as interesting
as you think you are.
(Sorry.)

Other people are actually
more interesting than you
think they are.

Ready? Let’s go.
We’re finally getting to why you showed up.

Pick any one of the following

Relax.
I’m not going to tell you to
start blogging.

First step:
Say it.

Now, you’re participating
online, but you’re
not terribly social.

Second step:
Learn to share.

Now we start getting social.

Add friends. Follow friends.

Now you’re learning to
share, but there’s still not
much of “you.”

Third step:
Be yourself.

Now you’re out there.
Let’s find a way to get you
into active conversation.

Fourth step:
Get involved.

You’re ready.

Go try something. Jump in.

Be thoughtful. Not spammy.

That’s all you need to know.

Oopie. Links might help.

http://twurl.cc/70n

I’m looking forward
to seeing you in all your
newfound social glory.

turoczy
Twitter, Flickr, Delicious,
Upcoming, LinkedIn...

Now, let’s turn this
broadcast into a
conversation.

?