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Infusing Digital Strategy Into your WordPress Website
 

Infusing Digital Strategy Into your WordPress Website

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Infusing Digital Strategy Into your WordPress Website Infusing Digital Strategy Into your WordPress Website Presentation Transcript

  • INFUSING YOUR WORDPRESS SITE WITH DIGITAL STRATEGY
  • TODAY
  • TODAY• Maintaining constant traffic• Increase product sales• encourage more feedback and comments• visitor flow charts
  • TODAY • Maintaining constant traffic • Increase product sales • encourage more feedback and comments • visitor flow charts“Everything you want to do can be achieved through smart design”
  • MY STORY@paulletourneau
  • @paulletourneau
  • @paulletourneau• French Kindergarten Teacher• Digital Media Design Certificate• Porter at Union Hall• English as a Second Language Teacher
  • @paulletourneau• French Kindergarten Teacher• Digital Media Design Certificate• Porter at Union Hall• English as a Second Language Teacher
  • @paulletourneau• French Kindergarten Teacher• Digital Media Design Certificate• Porter at Union Hall• English as a Second Language Teacher• Public Relations Diploma• Government of Alberta• MacEwan University• Living the freelance life...• Edmonton Public Schools• DDB Canada
  • THE PROBLEM
  • THE PROBLEMToo much doing - Not enough thinking
  • “I don’t know what I want, but I’ll know it when I see it.”
  • “I don’t know what I want, but I’ll know it when I see it.”“We’d like the banner to be less wide in terms of height, but keep the same length.”
  • “I don’t know what I want, but I’ll know it when I see it.” “We’d like the banner to be less wide in terms of height, but keep the same length.” “We would like to use the motif which we’ve sent you, but it doesn’t lookwinterly enough. Can you turn the beach into a winter-wonderland and the woman in the shirt wearing something warmer, but more revealing?” WWW.CLIENTSFROMHELL.NET
  • TRUE OR FALSE
  • TRUE OR FALSE“Blogging software is so easy to use anyone can do it”
  • TRUE OR FALSE “Blogging software is so easy to use anyone can do it”• 57,000,000 + WordPress.com websites in the world• 31,000,000 + new posts on WordPress.com every month• 7,000,000 + tweet embeds in Nov 2012
  • TRUE OR FALSE
  • TRUE OR FALSE“Design and coding take up the majority of my time when developing a website. ”
  • TRUE OR FALSE “Design and coding take up the majority of my time when developing a website. ”• 40% - 60% of billable time ‘should’ be spent on planning• Less planning = more tweaks, changes & missed timelines• Only account people like planning, creatives... not so much.
  • SMART DESIGN WHAT TO AVOID
  • ASK YOURSELF
  • ASK YOURSELF• Imagine a typical user browsing your website, what would they be thinking right now?
  • ASK YOURSELF• Imagine a typical user browsing your website, what would they be thinking right now?• Use one word to describe your website
  • ASK YOURSELF• Imagine a typical user browsing your website, what would they be thinking right now?• Use one word to describe your website• What features of your website would your competitors be most envious of?
  • ASK YOURSELF• Imagine a typical user browsing your website, what would they be thinking right now?• Use one word to describe your website• What features of your website would your competitors be most envious of?• If your website disappeared for a week, what would your users miss the most?
  • SMART DESIGNCREATING A CALL TO ACTION
  • SMART DESIGNMAKING LIFE EASIER
  • SMART DESIGNMOBILE RESPONSIVE DESIGN
  • SMART DESIGNTHINGS TO CONSIDER
  • Planning ............................ 45%Design................................ 25%Coding............................... 20%Launch................................. 5%Support................................5%Headaches.......................... 0%
  • THINGS TO CONSIDER
  • THINGS TO CONSIDER• Social sharing • The sidebar• Subscription options • Analytics• Content organization • Menu Structure• Categories & tags • Mobile responsive• Advertising • Mobile publishing• Related content • The 6 month rule• Search
  • Q &A