DESIGNING
A GAME
CHANGER
Philip Fierlinger
Head of Design at Xero
philip@xero.com

WORDPLAY

ACCOUNTING

Boring
Tedious
Painful

Sexy
Fun
Addictive?

MONEY IS FUN!
And sexy. And addictive.

HOW CAN YOU MAKE
___________
insert boring tedious thing
FUN?

WE’RE WIRED FOR PLAY
THE GAME OF LIFE
Collecting
Matching
Sorting
Chasing
Avoiding
Choosing
Completing

WE ENJOY A GOOD
CHALLENGE
Stimulates curiosity and imagination
Causes tension we must relieve
Exploration and discovery are addictive
Overcoming a challenge is rewarding

A GOOD CHALLENGE
Obvious start & end points: creates tension.
Curiosity and imagination are activated.
We need relief.

We enjoy
TENSION & RELIEF

As long as...
RELIEF IS WITHIN REACH

THE MAGIC TOUCH
Unexpected details that delight the senses

GAMES WE PLAY
EVERYDAY
...without realising it

GOOGLE THE GAME
Can I find it? Found it!
Learning better search terms
Google is a keywords leader board
SEO - competing to be top of the leader board

I would rather face root canal surgery
with no anesthetic than
do bank reconciliations.
Devan Sabaratnam

I would rather face root canal surgery with no anesthetic
than do bank reconciliations.
Xero however, actually makes bank reconciliations fun!
There is an almost 'game' like quality to the whole process,
and I am actually disappointed when it is all done.
Devan Sabaratnam

NEXT LEVEL
Endless opportunities to transform pain into pleasure

XERO IS HIRING
DESIGNERS &
DEVELOPERS
Philip Fierlinger
Head of Design at Xero
philip@xero.com