DESIGNING
A GAME
CHANGER
Philip Fierlinger
Head of Design at Xero
philip@xero.com
WORDPLAY
ACCOUNTING
Boring
Tedious
Painful
Sexy
  Fun
Addictive?
MONEY IS FUN!
And sexy. And addictive.
HOW CAN YOU MAKE
___________
 insert boring tedious thing

FUN?
WE’RE WIRED FOR PLAY
THE GAME OF LIFE
Collecting
Matching
Sorting
Chasing
Avoiding
Choosing
Completing
WE ENJOY A GOOD
CHALLENGE
Stimulates curiosity and imagination
Causes tension we must relieve
Exploration and discovery ar...
A GOOD CHALLENGE




Obvious start & end points: creates tension.
Curiosity and imagination are activated.
We need relief.
We enjoy

TENSION    &   RELIEF
As long as...

RELIEF IS WITHIN REACH
THE MAGIC TOUCH
Unexpected details that delight the senses
GAMES WE PLAY
EVERYDAY
...without realising it
GOOGLE THE GAME
Can I find it? Found it!
Learning better search terms
Google is a keywords leader board
SEO - competing to ...
I would rather face root canal surgery
with no anesthetic than
do bank reconciliations.

Devan Sabaratnam
I would rather face root canal surgery with no anesthetic
than do bank reconciliations.

Xero however, actually makes bank...
NEXT LEVEL
Endless opportunities to transform pain into pleasure
XERO IS HIRING
DESIGNERS &
DEVELOPERS
Philip Fierlinger
Head of Design at Xero
philip@xero.com
Designing a Game Changer
Designing a Game Changer
Designing a Game Changer
Designing a Game Changer
Designing a Game Changer
Designing a Game Changer
Designing a Game Changer
Designing a Game Changer
Designing a Game Changer
Designing a Game Changer
Designing a Game Changer
Designing a Game Changer
Designing a Game Changer
Designing a Game Changer
Designing a Game Changer
Designing a Game Changer
Designing a Game Changer
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Designing a Game Changer

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How game mechanics and the human need to play can be applied to interaction design to transform tasks that are painful and dull into experiences that are fun and addictive.

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Designing a Game Changer

  1. 1. DESIGNING A GAME CHANGER Philip Fierlinger Head of Design at Xero philip@xero.com
  2. 2. WORDPLAY
  3. 3. ACCOUNTING
  4. 4. Boring Tedious Painful
  5. 5. Sexy Fun Addictive?
  6. 6. MONEY IS FUN! And sexy. And addictive.
  7. 7. HOW CAN YOU MAKE ___________ insert boring tedious thing FUN?
  8. 8. WE’RE WIRED FOR PLAY THE GAME OF LIFE Collecting Matching Sorting Chasing Avoiding Choosing Completing
  9. 9. WE ENJOY A GOOD CHALLENGE Stimulates curiosity and imagination Causes tension we must relieve Exploration and discovery are addictive Overcoming a challenge is rewarding
  10. 10. A GOOD CHALLENGE Obvious start & end points: creates tension. Curiosity and imagination are activated. We need relief.
  11. 11. We enjoy TENSION & RELIEF
  12. 12. As long as... RELIEF IS WITHIN REACH
  13. 13. THE MAGIC TOUCH Unexpected details that delight the senses
  14. 14. GAMES WE PLAY EVERYDAY ...without realising it
  15. 15. GOOGLE THE GAME Can I find it? Found it! Learning better search terms Google is a keywords leader board SEO - competing to be top of the leader board
  16. 16. I would rather face root canal surgery with no anesthetic than do bank reconciliations. Devan Sabaratnam
  17. 17. I would rather face root canal surgery with no anesthetic than do bank reconciliations. Xero however, actually makes bank reconciliations fun! There is an almost 'game' like quality to the whole process, and I am actually disappointed when it is all done. Devan Sabaratnam
  18. 18. NEXT LEVEL Endless opportunities to transform pain into pleasure
  19. 19. XERO IS HIRING DESIGNERS & DEVELOPERS Philip Fierlinger Head of Design at Xero philip@xero.com

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