Philip Fierlinger

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Philip Fierlinger commented on Webstock Web2.0 Debate Slide 1: Web 2.0 All Fizz and No Substance? Slide 2: Web 2.0 All Fizz and No Substance? Understanding the substance behind the buzzwords. Slide 3: 1.0 2.0 Words sum it all up... Slide 4: 1.0 2.0 Words sum it all up... Read Slide 5: 1.0 2.0 Words sum it all up... Read Write Slide 6: 1.0 User Experience, Expectations, Mindset Surfing Browsing Consuming Slide 7: 1.0 User Experience, Expectations, Mindset Connecting Surfing Collaborating Browsing Creating Consuming Sharing Slide 8: 1.0 User Experience, Expectations, Mindset Connecting Surfing Collaborating Browsing Creating Consuming Sharing Megabytes of published text and photos Slide 9: 1.0 User Experience, Expectations, Mindset Connecting Surfing Collaborating Browsing Creating Consuming Sharing Gigabytes of shared Megabytes of published audio and video text and photos Slide 10: 1.0 User Experience, Expectations, Mindset Connecting Surfing Collaborating Browsing Creating Consuming Sharing Gigabytes of shared Megabytes of published audio and video text and photos I passively consume Slide 11: 1.0 User Experience, Expectations, Mindset Connecting Surfing Collaborating Browsing Creating Consuming Sharing Gigabytes of shared Megabytes of published audio and video text and photos We actively I passively participate consume Slide 12: 1.0 Technology Static Pages HTML @kbps Slide 13: 1.0 Technology Dynamic Static Pages Platform HTML XML, AJAX, @kbps RSS, API @mbps Slide 14: 1.0 Business Philosophy Own the user Slide 15: 1.0 Business Philosophy User generated, Own the user user defined Slide 16: 1.0 Business Philosophy User generated, Own the user user defined Keep users locked in walled gardens (portals) Slide 17: 1.0 Business Philosophy User generated, Own the user user defined Openly host & distribute Keep users locked in feeds, widgets, players, walled gardens (portals) apis Slide 18: 1.0 Business Philosophy User generated, Own the user user defined Openly host & distribute Keep users locked in feeds, widgets, players, walled gardens (portals) apis Land grab Slide 19: 1.0 Business Philosophy User generated, Own the user user defined Openly host & distribute Keep users locked in feeds, widgets, players, walled gardens (portals) apis Long Tail Land grab Slide 20: 1.0 Business Philosophy User generated, Own the user user defined Openly host & distribute Keep users locked in feeds, widgets, players, walled gardens (portals) apis Long Tail Land grab Control Slide 21: 1.0 Business Philosophy User generated, Own the user user defined Openly host & distribute Keep users locked in feeds, widgets, players, walled gardens (portals) apis Long Tail: dominate the market Land grab: there’s room for everybody Connect Control Slide 22: So what? Why is it useful to distinguish between Web 1.0 and Web 2.0? Slide 23: For the same reason we distinguish between infants, toddlers, children, teenagers, and adults. What’s the difference? Maturity Slide 24: For the same reason we distinguish between infants, toddlers, children, teenagers, and adults. What’s the difference? Maturity Different stages of maturity require different approaches to achieve different outcomes. Slide 25: It is a continuum. But there are distinct differences. Web 1.0 From boom to bust 1994-2001 an era began and ended. Web 2.0 A new era started with uptake of 2004- broadband, mature standards Different approaches. Different expectations. Different outcomes. Slide 26: Understand the past. Notice the patterns. Understand what has changed. And why. To understand where we’re heading. To understand where the opportunities lie. Slide 27: Some substantial opportunities, so far... Social Media MySpace, YouTube, Last.fm $500 million $1.5 billion $280 million Web Apps (SAAS) Salesforce, Google, Xero $5 billion $157 billion $60 million DesignWare Threadless, Etsy, Ponoko Desktop Manufacturing $20 million Crafters & Mompreneurs Learning Wikipedia, MIT Open University Facebook, 37Signals, Flickr, Delicious, Upcoming, LinkedIn, Wordpress, Lulu, Netflix, Digg, Bloglines, Feedburner, Zoho, Jotspot, TheyWorkForYou, SlideShare, Twitter, ZoomIn, Flixster, PlanHQ, Atlassian, CampaignMonitor,... Slide 28: Thank you. www.turntable.com/blog www.edithis.info/webstock 3 years ago