Social Media Branding: A case study of a management institution

Social Media Branding[A case study of a management institution] Turning Trends Pvt. Ltd. | www.turningtrends.com |

Objectives Create effective social media presence Build community around brand Develop relationship with past, existing and potential stakeholders Turning Trends Pvt. Ltd. | www.turningtrends.com |

Channels Managed Facebook Flickr PagalGuy Brand Twitter Slideshare Turning Trends Pvt. Ltd. | www.turningtrends.com |

Facebook 500 400 No. o f fans 300 200 100 0 1/1/12 2/1/12 3/1/12 4/1/12 Time period Weekly talking about this Lifetime total likes Turning Trends Pvt. Ltd. | www.turningtrends.com |

PagalGuy Negative threads were displaced from search results by starting two new threads. Admission queries were received. Received more than 7,000 views. Turning Trends Pvt. Ltd. | www.turningtrends.com |

Slideshare Month No. of Views Downloads documents September’2011 5 512 6 October’2011 9 1242 29 November’2011 14 1560 38 December’2011 17 2862 54 January’2012 18 4750 108 February’2012 19 6137 154 March’2012 20 7850 200 Turning Trends Pvt. Ltd. | www.turningtrends.com |

Twitter Turning Trends Pvt. Ltd. | www.turningtrends.com |

Flickr View Counts Photos and videos 837 Photostream 462 Sets 105 Total 1404 Turning Trends Pvt. Ltd. | www.turningtrends.com |

Other Activities Live coverage of annual management cum cultural event on Facebook, Twitter, Flickr. Live tweeting during one day marketing conclave. Turning Trends Pvt. Ltd. | www.turningtrends.com |

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Social Media Branding: A case study of a management institution

by Turning Trends on Apr 17, 2012

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