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Com120 02 culture_13ed
 

Com120 02 culture_13ed

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    Com120 02 culture_13ed Com120 02 culture_13ed Presentation Transcript

    • CultureCh 2
    • What is culture?Specializedlifestyle of a particular group shared through communication ◦ Beliefs ◦ Knowledge ◦ Values ◦ Customs ◦ Behaviors ◦ Artifacts
    • Ways we learn cultureEnculturationAcculturation
    • Differences in cultureIndividualvs Collective OrientationHigh context vs Low contextHigh vs Low Power DistanceMasculine vs FeminineHigh vs Low Ambiguity ToleranceLong-term vs Short-term orientationIndulgence vs Restraint
    • Think of these as continuum ------------------------------------------- Individualist Collectivist  ------------------------------------------Masculine Feminine
    • Individual vs CollectiveWhich set of values is emphasized in a culture? Individual or group?
    • High vs Low-ContextHow clear and explicit is the communication in this culture?
    • High vs Low Power DistanceHow is power distributed in the culture?
    • Masculine vs FeminineWhat is the culture’s attitude about gender roles?
    • High vs Low-Ambiguity-ToleranceHow threatened are members of the culture by unknown situations?
    • Long vs Short-term orientationAre members of the culture more focused on the future or the present?
    • Indulgence vs RestraintDoes the culture emphasize or discourage freedom of choice and leisure activities?
    • Effective InterculturalCommunicationDefine “Intercultural Communication” ◦ Model pg 43Education ◦ Reduce uncertaintyRecognize differences ◦ Stereotyping ◦ Ethnocentrism
    • Understand Culture shockHoneymoonCrisisRecoveryAdjustment