231 01 elements 15ed

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231 01 elements 15ed

  1. 1. Chapter 1
  2. 2.  Recent communication (interaction) in which you participated ◦ Identify the following: ◦ Participants (Senders / Receivers) ◦ Messages (meaning) ◦ Channels ◦ Interference / Noise ◦ Feedback
  3. 3.  Contexts ◦ Intrapersonal ◦ Interpersonal ◦ Group ◦ Public Communication
  4. 4.  What is “rhetoric”?
  5. 5.  Plato: The art of winning the soul by discourse Quintillian: The art of speaking well Bacon: … to apply reason to imagination for the better moving of the will
  6. 6.  Aristotle: The ability, in each case, to see the available means of persuasion. Aristotle: “The audience is the end and object of the speech”
  7. 7.  Rhetorical situation: Pg 9 ◦ The place where speaker, audience, and occasion overlap
  8. 8. Your You audience The occasionThe Rhetorical Situation
  9. 9.  Rhetorical situation: ◦ Bitzer: a result of a real or perceived need a speech might help address (exigence)
  10. 10.  Exigence: “An imperfection marked by urgency; it is a defect, an obstacle, something waiting to be done, a thing which is other than it should be.” (Lloyd Bitzer)
  11. 11.  Not all exigence are rhetorical situations Examples in homework
  12. 12.  Speaker ◦ Interests ◦ Knowledge ◦ Experience Audience ◦ Audience Analysis Occasion ◦ Event ◦ Physical setting
  13. 13.  Audience-centered Appropriate Content Structured Delivery
  14. 14.  Audience-centered Ethos Pathos Logos ◦ (Aristotle’s forms of proof)
  15. 15.  Audience-centered Appropriate Content Structured Delivery

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