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231 01 elements 15ed
231 01 elements 15ed
231 01 elements 15ed
231 01 elements 15ed
231 01 elements 15ed
231 01 elements 15ed
231 01 elements 15ed
231 01 elements 15ed
231 01 elements 15ed
231 01 elements 15ed
231 01 elements 15ed
231 01 elements 15ed
231 01 elements 15ed
231 01 elements 15ed
231 01 elements 15ed
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231 01 elements 15ed

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  • 1. Chapter 1
  • 2.  Recent communication (interaction) in which you participated ◦ Identify the following: ◦ Participants (Senders / Receivers) ◦ Messages (meaning) ◦ Channels ◦ Interference / Noise ◦ Feedback
  • 3.  Contexts ◦ Intrapersonal ◦ Interpersonal ◦ Group ◦ Public Communication
  • 4.  What is “rhetoric”?
  • 5.  Plato: The art of winning the soul by discourse Quintillian: The art of speaking well Bacon: … to apply reason to imagination for the better moving of the will
  • 6.  Aristotle: The ability, in each case, to see the available means of persuasion. Aristotle: “The audience is the end and object of the speech”
  • 7.  Rhetorical situation: Pg 9 ◦ The place where speaker, audience, and occasion overlap
  • 8. Your You audience The occasionThe Rhetorical Situation
  • 9.  Rhetorical situation: ◦ Bitzer: a result of a real or perceived need a speech might help address (exigence)
  • 10.  Exigence: “An imperfection marked by urgency; it is a defect, an obstacle, something waiting to be done, a thing which is other than it should be.” (Lloyd Bitzer)
  • 11.  Not all exigence are rhetorical situations Examples in homework
  • 12.  Speaker ◦ Interests ◦ Knowledge ◦ Experience Audience ◦ Audience Analysis Occasion ◦ Event ◦ Physical setting
  • 13.  Audience-centered Appropriate Content Structured Delivery
  • 14.  Audience-centered Ethos Pathos Logos ◦ (Aristotle’s forms of proof)
  • 15.  Audience-centered Appropriate Content Structured Delivery

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