14 01 pers_goals_15ed_notes
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14 01 pers_goals_15ed_notes Presentation Transcript

  • 1. PERSUASIVESPEAKING - GOALSPart 1 (Ch 14)
  • 2. TodayI. Goals of Persuasion A. Audience Attitude B. Propositions
  • 3. What is Persuasion?Text: Goal is to influence audience attitudes,beliefs, values and / or behaviors (Ch 13)
  • 4. “Rhetoric”Rhetoric, n.: 1a. The art or study of usinglanguage effectively and persuasively. – 3b.Language that is elaborate, pretentious,insincere, or intellectually vacuous.Aristotle’s definition of Rhetoric: The American Heritage Dictionary
  • 5. Persuasive GoalsRelates directly to Audience
  • 6. Persuasive Goals Audience Attitude • General positive or negative feeling toward topic Target Audience • The group of people you most want to persuade
  • 7. Persuasive Goals Must be adapted to audience attitudes • Opposed • Neutral • In favor
  • 8. Audience: Opposed Goal: Incremental change  May need to change original proposition  Goal is a small change, not complete change
  • 9. Audience: Neutral Why is the audience neutral??? Goal: Provide straightforward reasons to support proposition
  • 10. Audience: In favor Mildly in favor  Goal: Reinforce this attitude In favor  Goal: Move audience to act
  • 11. Persuasive Speech Goals Proposition: A declarative sentence that clearly indicates the position on the topic. Proposition = Specific Goal
  • 12. Persuasive Speech Goals Proposition: A declarative sentence that clearly indicates the position on the topic.  “I want to convince my audience that smoking causes cancer”  “I want to convince my audience that it is wrong to smoke in public places”  “I want to convince my audience to stop smoking”
  • 13. Proposition = Specific Goal Fact Value Policy
  • 14. Examples Fact  … Students who attend a university after receiving a degree from a community college are more successful than incoming freshmen at a university. Value  … Funding for community colleges is an important issue Policy  … You should attend a community college  …. Community colleges should receive more funding