"VoIP: Technology Choice or Business Decision?"


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A seminar on emerging technology I gave as part of the Accelerate 2007 event

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"VoIP: Technology Choice or Business Decision?"

  1. 1. John Turner - Executive VP and Chief Strategy Officer USA Datanet VoIP: “Technology Choice -or- Business Decision?” Workshop Session #1 – Technology Trends Track
  2. 2. VoIP: Voice Over Internet Protocol “ Is it a Technology Choice… or a Business Decision?” Its BOTH !
  3. 3. First… VoIP is a four- letter word !
  4. 4. Why?... because it is most often associated with Voice Over the Internet
  5. 5. Any guesses as to what this is?
  6. 6. A mathematically based visualization of the routes through the Internet
  7. 7. that said, “ VoIP will do for communications what the Internet did for computing ” IP Communications
  8. 8. IP Communications The concept of converged communications across IP Based networks, simplifying and consolidating communications delivery, generating cost savings while improving old ways and creating new ways for businesses to communicate
  9. 9. VoIP Myths <ul><li>VoIP is …Voice Over The Internet </li></ul>Wikipedia defines VoIP as : “… the routing of voice conversations over the Internet or through any other IP-based network.”
  10. 10. VoIP Myths <ul><li>VoIP is …purely a cost savings technology </li></ul>“ When VoIP was brand new, it was about being cheaper… but the cost savings turned out to be more ephemeral than the price warriors promised”
  11. 11. VoIP Myths <ul><li>VoIP is …Something you use at home from your PC </li></ul>“ CIOs are now looking to VoIP to make processes more efficient -- investing in new applications that take advantage of converged communications.”
  12. 12. “ So … what started out a decade ago as a kind of geek toy that let internet users chat has evolved into a boardroom game changer.”
  13. 13. “ While saving money is an important reason to switch from ‘old world’ phone systems to VoIP-based telephony -- it's the applications that are really driving growth and will continue to drive VoIP adoption . ” IP Communications
  14. 14. Obligatory Technology Slide <ul><li>IP – Internet Protocol </li></ul><ul><ul><li>a data-oriented protocol used for communicating data across a packet-switched internetwork </li></ul></ul><ul><li>SIP – Session Initiation Protocol </li></ul><ul><ul><li>an application-layer signaling protocol for creating, modifying, and terminating sessions with one or more participants </li></ul></ul><ul><li>IMS – IP Multimedia Subsystem </li></ul><ul><ul><li>a framework designed for delivering IP multimedia services to end users </li></ul></ul><ul><li>UC – Unified Communications </li></ul><ul><ul><li>encompasses all forms of call and multimedia/cross-media message-management functions controlled by an individual user for both business and social purposes. </li></ul></ul><ul><li>FMC – Fixed Mobile Convergence </li></ul><ul><ul><li>a horizontal control layer that isolates the access network from the service layer. Each service does not have to have its own control functions as the control layer is a common horizontal layer. </li></ul></ul>
  15. 15. The Business End of VoIP <ul><li>The great thing about VoIP is that it maps very well to business initiatives such as </li></ul><ul><ul><li>maintaining business continuity </li></ul></ul><ul><ul><li>facilitating User/IP mobility </li></ul></ul><ul><ul><li>improving worker productivity </li></ul></ul><ul><ul><li>securing the communications network </li></ul></ul><ul><ul><li>reducing system management costs, and </li></ul></ul><ul><ul><li>unifying communications </li></ul></ul><ul><li>Other business services can be built around industries like healthcare, education, hospitality, government, retail, etc. </li></ul>IP Communications
  16. 16. Example – Multi-Site Unified Network <ul><li>SITUATION </li></ul><ul><ul><li>A High-Tech Mfg is growing quickly via acquisitions and needs to integrate operations quickly and cost-effectively. Also, their culture is steeped in “Work-Force Flexibility” requiring creative use of technology </li></ul></ul><ul><li>SOLUTIONS </li></ul><ul><ul><li>Identical phone sets, features & Interoffice Dialing </li></ul></ul><ul><ul><li>Single IVR, Voicemail and ACD System </li></ul></ul><ul><ul><li>Geographic Abstraction of Telephone Numbers </li></ul></ul><ul><ul><li>Hot-Desking and Cell-Twining </li></ul></ul><ul><ul><li>Remote Office Solutions </li></ul></ul><ul><ul><ul><li>Remote Call Centers and Agents </li></ul></ul></ul><ul><ul><ul><li>Regional & Small Office/Home Office </li></ul></ul></ul>
  17. 17. Example – User Mobility <ul><li>SITUATION </li></ul><ul><ul><li>A Sales-focused company with 40+ professionals on the road calling on regional clients relies heavily on communications between its clients, sales force and HQ </li></ul></ul><ul><li>SOLUTIONS </li></ul><ul><ul><li>Single Number Service – Simultaneous Ring </li></ul></ul><ul><ul><li>Multi-Number Service – Personalized Agent </li></ul></ul><ul><ul><li>Find Me/Follow Me – Unified Communications </li></ul></ul><ul><ul><li>Cell Twining and Cell Cloning </li></ul></ul><ul><ul><li>Telecommuting with Voice & Data VPN’s </li></ul></ul>
  18. 18. How Will You Use VoIP? <ul><li>There are two types of businesses when it comes to VoIP -- those who see it as a way to do the things they're already doing -- </li></ul><ul><li>and those who re-think their businesses because of what VoIP enables them to do. </li></ul>IP Communications ?
  19. 19. How Will You Use VoIP? <ul><li>If you simply use VoIP for more of the same old thing, you’ll miss the boat , … your competitors are re-thinking their processes, applications and how they support their customers with VoIP applications . </li></ul>IP Communications ?
  20. 20. Recommended Reading Business Manager Novice Technologist Advanced Technologist
  21. 21. Q & A John Turner Executive Vice President and Chief Strategy Officer USA Datanet [email_address] 318 S. Clinton St. Syracuse, New York 13202 Phone:315-579-7105 Fax:315-579-7201 VoIP: “Technology Play -or- Business Driver?”