Event Management 111027ieu

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İzmir Ekonomi Üniversitesi, İletişim Fakültesi'nde verdiğim Event Management dersi...

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Event Management 111027ieu

  1. 1. Event Management PRA-417 SYLLABUS Hakan Türkkuşu İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  2. 2. This week  What is “event” - background of the event management week # 4 presentation of MRR SMART objectives27/10/2011 LinkIn groups... 5Ws of event management & soul of H Essentials of an event: DRIVE İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  3. 3. What is event?  the best & most efficent way of bringing “any community” together... İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  4. 4. List of basics... The basics of an event will show the hints for infra-structure: - promotional - commercial - ceremonial - educational - entertainment - edutainment (mix of education & entertainment) - etc... İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  5. 5. Events in group In the group of Corporate Events:- meetings / parties / board meetings / executive retreats- seminars / conferences / panels- press conferences / media centers- biz dinners / get-togethers- team building activities / incentives- trade shows / fairs- product launches- openings / inaugurations- award ceremonies- shareholders / stakeholders, etc... İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  6. 6. Events in group In the group of Private Events = Special Events:- baby showers- birth celebrations- birthday parties- religious: sünnet / bar mitzwah / bride to be ceremonies (kına)- weddings- honeymoons- celebrations- anniversaries- etc... İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  7. 7. Events in group Massive Events = Mass Gathering:- parties- concerts- festivals- games- competitions- races- contests- challenges- venues (amusement, theme park, dancing, club)- etc... İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  8. 8. SMART objectives  you & your efforts for conceptualizing, planning, organizing, executing an event must be SMART... İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  9. 9. Basics of SMART Event... The professionals’ motto for anyone who will take place in event biz is: SIMPLEX VERI SIGILLUM (simplicity is the seal of truth)- Specific (aspiration / innovation / uniqueness)- Measurable- Achievable / Attainable- Realistic- Time-Bound İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  10. 10. Executive’s favorite & yours... İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  11. 11. 5W1H (5N1K)  “Sormaz ki bilsin, sorsa bilir. Bilmez ki sorsun, bilse sorar...” anonim İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  12. 12. Elements of 5W1H / 5N1K... This formula is the principal of journalism but applicable for any other areas to get more successfull...- What Ne- Why Neden / Niçin- Where Nerede- When Ne zaman- Who Kim- How Nasıl İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  13. 13. 5Ws of event management WHAT are you thinking about your project to turn into an event;- describe a title for your dream / idea / project / event /brand...- check the relevance for target audience- decide the nature of the event to be more attractive- visit the other Ws (why, where, when, who) pages... - remember that 1H will make the difference (THINK AGAIN & AGAIN TO PLAN IT, CHECK IT, FEEL IT!..) İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  14. 14. 5Ws of event management WHY are you working a lot on that project;- emphasize the benefits (short term / long term)- your personel / professional approach (please write)- consider about the reasons for audience & sponsors to be there!- try to be sure or believe that the business will roll on İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  15. 15. 5Ws of event management WHERE will you go for that event;- Venue & Site Management will be the key points of that Q page- impact- transportation- accessibility (also for handicapped)- surroundings, security- housing- food & beverage- wheather, climate (sunrise & sunset)- legal issues, permissions, local regulations, etc... İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  16. 16. 5Ws of event management WHO will manage that project, all events need a core team; - Boss, Team, Crew, Staff will be the key people of Q page... - remember the suppliers, vendors, service providers & other utilities - involve NGO, non-profit organizations, volunteers & local bodies into the task force - remember that a production company is essential as a backbone... İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  17. 17. 1H soul of event management Time to discover HOW to succeed it...- use the 5W LEVERAGE first, to move a giant rockYou know, but; all OBSTACLES are always heavier than you expected, you may win just by using your leverage... İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  18. 18. Essentials of an event:  event management issimilar to DRIVE a car, but that car may be onoff-road or race circuit! İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  19. 19. Basics of Event Management Another motto for Event Management professionals: VERBA VOLANT, SCRIPTA MANENT (spoken words fly away, written words remain)- Define the company & event objectives (write)- Research & develop the vision of the event (read)- Innovate & create a customized experience (touch & feel)- Visualize the event step-by-step (understand & realize)- Execute the event with detailed precision & timing (enjoy) İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  20. 20. Any questions...  UESTIONS NSWERS İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  21. 21. Contact   hakan@turkkusu.com  www.turkkusu.com  +9 0532 215 44 37  +9 0212 263 71 74 pbx +9 0212 263 71 40 pbx +9 0212 347 45 56 pbx  +9 0212 609 63 51 +9 0212 347 45 59  41°0882,55" K/N - 28°9033,45" D/E 41°0353,17" K/N - 29°0029,67" D/E  Abdi İpekçi Caddesi, TEM Avrupa, 8/10 GOP 34255 İstanbul Yıldız Posta Caddesi, 13/3, Esentepe, Beşiktaş 34349 İstanbulWE SERVE WORLDWIDE İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

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