Event Management                               PRA-417 SYLLABUS                                      Hakan Türkkuşu  İzmir...
This week                                                                      Classification of the events... week # 5  ...
ABC of an event                                                     MASS  İzmir Ekonomi Üniversitesi   Oct 2011 - Jan 201...
Mass: audience                                                          What about the targetted profile:- goers / users ...
ABC of an event                                                VENUE  İzmir Ekonomi Üniversitesi   Oct 2011 - Jan 2012 ©
Venue: allocation                                 Where about the real hosting:- continents / countries  cities / zones /...
ABC of an event                                                      TIME  İzmir Ekonomi Üniversitesi   Oct 2011 - Jan 20...
Time line                                           -   Seconds-   Minutes-   Hour/s-   Day/s-   Week/s-   Month/s-   Qua...
Event business has...                                                               3D  İzmir Ekonomi Üniversitesi       ...
Dimensions                                                            One dimensionIn mathematics we use the term of leng...
Dimensions                                                              Two dimensionsWe call the measure of a two-dimens...
Dimensions                                                           Three dimensionsWe call the measure of a three-dimen...
Formula for success                                    Someone developed a math formula for success!  If “A” equals succe...
Math equation...                                                   This may be the most important mathematic equation you...
Must be genious...                                   Guess who he is?  İzmir Ekonomi Üniversitesi   Oct 2011 - Jan 2012 ©
One of the greatest minds of all time                 Albert Einstein  İzmir Ekonomi Üniversitesi       Oct 2011 - Jan 201...
Basics of achievement                                               #1 Work: He had a tremendous work ethic and because o...
3D consists of XYZ                                                   Three-dimensional space is a geometric model of the ...
Event simulation:                                     ABC = XYZ  İzmir Ekonomi Üniversitesi   Oct 2011 - Jan 2012 ©
3D = XZY                                                                                        z = venuey = profile     ...
3D = XZY                                                                                     xn                          ...
3D = XZY                                                                                          xn          y1         ...
3D = XZY                                                                                           z1                    ...
3D = XZY                                                                                           z1                    ...
this is your event in the world!                 İzmir Ekonomi Üniversitesi   Oct 2011 - Jan 2012 ©
Event built up                                                        Basic : EntertainmentGroup : MassiveType : Festival...
Event built up...                                                    Name : İz FestVenue : İEÜ campusPlan : İF mapAllocat...
Event built up...                                                        Name : İz FestVenue : İEÜ campusDate : May 2012T...
Any questions...                                                                    UESTIONS                             ...
Contact                                                                                 hakan@turkkusu.com              ...
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Event Management 111103ieu

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İzmir Ekonomi Üniversitesi, İletişim Fakültesi'nde verdiğim Event Management dersi...

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Event Management 111103ieu

  1. 1. Event Management PRA-417 SYLLABUS Hakan Türkkuşu İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  2. 2. This week  Classification of the events... week # 5 - Mass: target audience / goers presentation of GA03/11/2011 success formula of AE - Venue: content / profile - Time: time bound / frequency İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  3. 3. ABC of an event  MASS İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  4. 4. Mass: audience What about the targetted profile:- goers / users / consumers- by age: kids / teens / youngs / adults / senior citizens- female / male / mix- free / paid (ticket)- students / graduates- physical limits (min height, max weight, etc...)- experienced / well trained- financial welfare: charity / auction- media / opinion leaders İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  5. 5. ABC of an event  VENUE İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  6. 6. Venue: allocation Where about the real hosting:- continents / countries cities / zones / districts (address, coordinates)- indoor / outdoor- open to public or for a closed group- virtual (rapidly groving & developing option for the events) İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  7. 7. ABC of an event  TIME İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  8. 8. Time line - Seconds- Minutes- Hour/s- Day/s- Week/s- Month/s- Quarterly- Seasonal- Annual- Biennial- Special occassions İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  9. 9. Event business has...  3D İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  10. 10. Dimensions One dimensionIn mathematics we use the term of length to name the measure of aone-dimensional object.Though we might straighten out a piece of string to measure its lengthagainst a ruler, the length of the string is the same even when it iscurled or folded. İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  11. 11. Dimensions Two dimensionsWe call the measure of a two-dimensional object its area with theirlength & width OR width & height OR length & height...We also measure the length of the boundary of the two-dimensionalobject -- the line segments or curves that enclose it. The length of theentire boundary is called the perimeter or circumference. İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  12. 12. Dimensions Three dimensionsWe call the measure of a three-dimensional (3D) object its volume.Because edges are one-dimensional, and faces are two-dimensional,their measures are length and area, respectively.As for naming the dimensions of a three-dimensional figure, the onlyrule is be sensible and clear. İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  13. 13. Formula for success Someone developed a math formula for success! If “A” equals success, the formula is: A=X+Y+Z... İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  14. 14. Math equation... This may be the most important mathematic equation you will ever see; - “X” is work, - “Y” is play, - “Z” is keep your mouth shut. İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  15. 15. Must be genious...  Guess who he is? İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  16. 16. One of the greatest minds of all time Albert Einstein İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  17. 17. Basics of achievement #1 Work: He had a tremendous work ethic and because of that gavemore to society and modern science than any person in recent times.#2 Play: Einstein, however, did not work 24 hours a day and made timefor fun and relaxation.#3 Keeping your mouth shut: Shift your mind-set from being a talker toa listener. Basicly, ask questions and then keep your mouth shut! İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  18. 18. 3D consists of XYZ Three-dimensional space is a geometric model of the physical universein which we live.The three dimensions are commonly called length, width and depth (orheight), although any three mutually perpendicular directions can serveas the three dimensions. İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  19. 19. Event simulation:  ABC = XYZ İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  20. 20. 3D = XZY  z = venuey = profile x = time İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  21. 21. 3D = XZY  xn x1 İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  22. 22. 3D = XZY  xn y1 x1 yn İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  23. 23. 3D = XZY  z1 xn y1 x1 yn zn İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  24. 24. 3D = XZY  z1 xn y1 x1 yn zn İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  25. 25. this is your event in the world!  İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  26. 26. Event built up Basic : EntertainmentGroup : MassiveType : FestivalProfile... - goers / users / consumers - kids / teens / youngs / adults / senior citizens - female / male / mix - free / paid - education based / graduated - media / opinion leaders - others... İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  27. 27. Event built up... Name : İz FestVenue : İEÜ campusPlan : İF mapAllocation... - outdoor: main stage, FOH, DJ’s arena, VIP lounge, sponsor booths, media compound, security, etc... - indoor: catering, restrooms, medical aid, production office, etc... - open to all İEÜ students / graduates of İEÜ / other universities İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  28. 28. Event built up... Name : İz FestVenue : İEÜ campusDate : May 2012Timing... - Pre-Event: ~200-300 days before D-Day (conceptualizing, planning, purchasing, artist booking, talents, etc...) - EVENT: weekend starts with D-Day, on a TGIF (executing the event & supervising all operations) - Post-Event: ~15-60 days after the event (load-out, reporting, ROO & ROI analysis, etc...) İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  29. 29. Any questions...  UESTIONS NSWERS İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  30. 30. Contact   hakan@turkkusu.com  www.turkkusu.com  +9 0532 215 44 37  +9 0212 263 71 74 pbx +9 0212 263 71 40 pbx +9 0212 347 45 56 pbx  +9 0212 609 63 51 +9 0212 347 45 59  41°0882,55" K/N - 28°9033,45" D/E 41°0353,17" K/N - 29°0029,67" D/E  Abdi İpekçi Caddesi, TEM Avrupa, 8/10 GOP 34255 İstanbul Yıldız Posta Caddesi, 13/3, Esentepe, Beşiktaş 34349 İstanbulWE SERVE WORLDWIDE İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

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