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Event Management                               PRA-417 SYLLABUS                                      Hakan Türkkuşu  İzmir...
This week                                                                    Crisis Management:             - Risk analys...
CrisisA crisis (plural: "crises"; adjective form: "critical") is any event that is,   or expected to lead to, an unstable ...
Hint                                                 REMEMBER THESHERLOCK HOLMES & Dr WATSON           STORY, TO REALIZE ...
Life time                                                         CRISIS  İzmir Ekonomi Üniversitesi   Oct 2011 - Jan 201...
Lesson #1                                       TYPES - Accidental - Criminal - Environmental - Managerial - Technologica...
Lesson #2                                       BENEFITS - Reduce stress - Demonstrates goodwill - Flow of information - ...
Lesson #3                                                                                   COMMUNICATION                ...
Lesson #4                                                            TOOLS - Pre-written scripts answering the key questi...
Guideline                                            RESEARCH  İzmir Ekonomi Üniversitesi   Oct 2011 - Jan 2012 ©
Before crisis                                    WORK FOR...  - Relationship building  - Environmental scan  - Emergency ...
Guideline                                             RESPONSE  İzmir Ekonomi Üniversitesi   Oct 2011 - Jan 2012 ©
During crisis                                    CARE ABOUT...  - Emergency notification  - Gathering information  - Rele...
Guideline                                            RECOVERY  İzmir Ekonomi Üniversitesi   Oct 2011 - Jan 2012 ©
After crisis                                     FOCUS ON...  - Follow up  - Proactive storytelling  - Solidify relations...
Any questions...                                                                    UESTIONS                             ...
Contact                                                                               hakan@turkkusu.com                ...
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Event Management 111222ieu

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İzmir Ekonomi Üniversitesi, İletişim Fakültesi'nde verdiğim Event Management dersi...

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Transcript of "Event Management 111222ieu"

  1. 1. Event Management PRA-417 SYLLABUS Hakan Türkkuşu İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  2. 2. This week  Crisis Management: - Risk analysis & Precautionsweek # 12 - Importance of planning Presentations22/12/2011 - Communication & Media - 3 Rs of crisis communication İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  3. 3. CrisisA crisis (plural: "crises"; adjective form: "critical") is any event that is, or expected to lead to, an unstable and dangerous situation affecting an individual, group, community or whole society. Crises are deemed to be negative changes in the security, economic, political, societal or environmental affairs, especially when they occur abruptly, with little or no warning.a) situation of a complex system – simple systems do not enter crises.b) poor function. The system still functions, but does not break down.c) an immediate decision is necessary to stop the further disintegration.d) the causes are so many, or unknown, that it is impossible to take a rational, informed decision to reverse the situation.Crisis has several defining characteristics... İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  4. 4. Hint  REMEMBER THESHERLOCK HOLMES & Dr WATSON STORY, TO REALIZE THE IMPORTANCE OF THE “REAL” SITUATION! İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  5. 5. Life time  CRISIS İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  6. 6. Lesson #1 TYPES - Accidental - Criminal - Environmental - Managerial - Technological - Terroristic İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  7. 7. Lesson #2 BENEFITS - Reduce stress - Demonstrates goodwill - Flow of information - Involves stakeholders - Business continuity İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  8. 8. Lesson #3  COMMUNICATION - Research - Response - Recovery İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  9. 9. Lesson #4 TOOLS - Pre-written scripts answering the key questions due to the crisis scenario analysis - List of Crisis Management Team - Contact information for key people & CMT members - Fact sheets on the company/product/service & project/event - Profiles and biographies - Media Kit with logos, press release format, etc... - Contact information for the key media (local, national, specialized) İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  10. 10. Guideline  RESEARCH İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  11. 11. Before crisis WORK FOR... - Relationship building - Environmental scan - Emergency personnel - Notification procedures - Communication procedures - PracticeInternal - External - Media - Government İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  12. 12. Guideline  RESPONSE İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  13. 13. During crisis CARE ABOUT... - Emergency notification - Gathering information - Releasing information - Stages of crisisCommunication procedures - Spokesperson İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  14. 14. Guideline  RECOVERY İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  15. 15. After crisis FOCUS ON... - Follow up - Proactive storytelling - Solidify relationships - Adjust plan Tell what you’re doing - when it will over! İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  16. 16. Any questions...  UESTIONS NSWERS İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  17. 17. Contact   hakan@turkkusu.com  homes.ieu.edu.tr/mturkkusu www.slideshare.net/turkkusu  +9 0532 215 44 37  41°0882,55" K/N - 28°9033,45" D/E 41°0353,17" K/N - 29°0029,67" D/EWE SERVE WORLDWIDE İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
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