Event Management                               PRA-417 SYLLABUS                                      Hakan Türkkuşu  İzmir...
Event Management                                  INTRODUCTION  İzmir Ekonomi Üniversitesi   Oct 2011 - Jan 2012 ©
Oct 2011                                                                 week & date    1         -    2         -       ...
Nov 2011                                                                                Classification of the events...  ...
Dec 2011                                                                                        Plan:     9       - brief...
Jan 2012                                                                                                Critics for Event...
Books                                                        21st Century Global Evenet Management, Joe Jeff GoldblattArt...
Books...                                                       Events Management, Glenn Bowdin - Johnny Allen – WillianO’...
Books...                                                      Management of Event Operations, Julia Tum - Philippa Norton...
Associations...                                                       AMEC     Association of Media Evaluation CompaniesI...
Search Engine                                      Alta VistaAskBingGoogleYahooYandex...       İzmir Ekonomi Üniversitesi...
Which browser is your favorite?  İzmir Ekonomi Üniversitesi   Oct 2011 - Jan 2012 ©
Why?                                                       BTL vs ATL İzmir Ekonomi Üniversitesi   Oct 2011 - Jan 2012 ©
What is BTL?                                                        BTL stans for Below the Line & contrary to ATL that s...
What is ATL?                                                         ATL is contrary to BTL, as you can guess easily...Ab...
BTL vs ATL                                                          BTL type of marketing activity is  - often more cheap...
Thanks for your time...                                                             UESTIONS                             ...
Contact                                                                                 hakan@turkkusu.com              ...
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Event Management 111020ieu

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İzmir Ekonomi Üniversitesi, İletişim Fakültesi'nde verdiğim Event Management dersi...

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Event Management 111020ieu

  1. 1. Event Management PRA-417 SYLLABUS Hakan Türkkuşu İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  2. 2. Event Management  INTRODUCTION İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  3. 3. Oct 2011 week & date 1 - 2 - Introduction: -lectures 3 -BTL vs ATL weekly subjects...20/10/2011 -communication -FAQ What is “event” -background of the event management 4 -SMART objectives presentation of MRR27/10/2011 5Ws of event management & soul of H Essentials of an event: DRIVE İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  4. 4. Nov 2011  Classification of the events... 5 - Mass: target audience / goers presentation of GA03/11/2011 - Venue: content / profile success formula of AE - Time: time bound / frequency Methodology of “management” - inhouse 6 - outsource i-Desk of NestNet10/11/2011 Budget is the Bible... Risk analysis / Anatomy of an event Life cycle of an event 7 - birth / pre-event: plan samples of the proposals17/11/2011 - life / operation: data & flow - end / post-event: report 8 Quiz (mid-term)24/11/2011 İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  5. 5. Dec 2011  Plan: 9 - brief / re-brief presentation of LW01/12/2011 - concept / design - SWOT analysis Operation: - contract/s: client & contractors 10 suppliers’ db of - area / venue hunting: uniqueness08/12/2011 NestNet - purchasing: venue, show, tech, food, etc... - learning / feed back Report: 11 - ROO reports of NestNet15/12/2011 - ROI 12 Crisis management presentation of MRR22/12/2011 - Conclusion: 5Ps of event management Event Matrix 13 - planning team experience of the class29/12/2011 - operation crew - reporting staff İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  6. 6. Jan 2012  Critics for Event Management Team 14 - failures / mistakes discussion of the class05/01/2012 - role of MC / SpokesPerson Life is an Event, Experience makes it much better... Manage your life... - C Level - Director (Managing / Executive) 15 - Associate / Coordinator talkings & listenings...12/01/2012 - Manager / Leader - Supervisor / Head - Employee: Staff, Crew - Non-Employee: Consultant, etc... - Client / Consumer / Participants 16 Exam (final)19/01/2012 İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  7. 7. Books 21st Century Global Evenet Management, Joe Jeff GoldblattArt of the Event, James C. Monroe – Robert A. KatesCoach’luk Yolunda SWOT, Hakan Türkkuşu (internal)Corporate Event Project Management, William O’Toole – PhyllisMikolaitisEvent Design& Experience, Graham BerridgeEvent Entertainment & Production, Mark SonderEvent Management & Event Tourism, Donald GetzEvent Management & Sustainability, Razaq Raj–James MusgraveEvent Management, Charles Bladen, James Kennell, Nick WildeEvent Marketing, Leonard H. HoyleEvent Planning Ethics & Etiquette, Judy AllenEvent Planning, Judy Allen İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  8. 8. Books... Events Management, Glenn Bowdin - Johnny Allen – WillianO’Tooole – Rob HarrisFestivals & Event Management, Ian Yeoman – Martin Robertson –Jane Ali-Knight – Siobhan DrummondFestivals & Special Event Management, Johnny Allen – WilliamO’Toole – Ian McDonnell – Robert HarisGlobal Meetings & Exhibitions, Crol KrugmanHR Management for Events, Lyen van der WagenInnovative Marketing Communications, Guy Masterman – EmmaH. WoodInt’l Perspective of Festivals & Events, Alan Fyall – Jane Ali-Knight – Martin Robertson – Adele LadkinProfessional Event Coordination, J.R. Silvers – Joe Goldblatt İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  9. 9. Books... Management of Event Operations, Julia Tum - Philippa Norton –J. Nevan WrightRisk Management for Meetings & Events, Julia Rutherford SilversSpecial Event Production, Doug MatthewsSpecial Events, Joe Jeff GoldblattStrategic Sports Event Management, Guy MastermanStrategies & Tactics in Supply Chain, SpringerSuccesfull Event Management, Anton ShoneSupervisor / Coach, Hakan Türkkuşu (internal)Sustainable Event Management – Meegan JonesThe Event Managers Bible, D.G. ConwayThe Guide to Successful Destination Management, PatSchaumann İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  10. 10. Associations... AMEC Association of Media Evaluation CompaniesIAAPA International Association of Amusement Parks & AttractionsIABC International Association of Business CommunicatorsIPMA International Project Management AssociationISES International Special Event SocietyISMP International Society of Meeting PlannersTEA Themed Entertainment Association İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  11. 11. Search Engine Alta VistaAskBingGoogleYahooYandex... İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  12. 12. Which browser is your favorite? İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  13. 13. Why?  BTL vs ATL İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  14. 14. What is BTL? BTL stans for Below the Line & contrary to ATL that stands for Above the LineBTL is an activity as used by marketeers to bring in awareness to a specific target market, by following a conventional marcom approach that lays emphasis towards using various Direct Marketing tools.This includes roadshows, placing stalls in malls, participating in exhibitions, undergoing door to door selling, test marketing, in- house public awareness campaigns and many more... Let’s say EVENT İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  15. 15. What is ATL? ATL is contrary to BTL, as you can guess easily...Above the Line is based on the marketing activities performed via traditional media, such as the press, the tv, cinema, radio. Let’s say ADVERTISEMENT shortly Ad’s İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  16. 16. BTL vs ATL BTL type of marketing activity is - often more cheap than ATL - more focused when compared with ATLBTL is rather more quantitative then as compared to ATL that can be more expensive and more qualitative, since it focuses towards attracting the mass market in general. İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  17. 17. Thanks for your time...  UESTIONS NSWERS İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
  18. 18. Contact   hakan@turkkusu.com  www.turkkusu.com  +9 0532 215 44 37  +9 0212 263 71 74 pbx +9 0212 263 71 40 pbx +9 0212 347 45 56 pbx  +9 0212 609 63 51 +9 0212 347 45 59  41°0882,55" K/N - 28°9033,45" D/E 41°0353,17" K/N - 29°0029,67" D/E  Abdi İpekçi Caddesi, TEM Avrupa, 8/10 GOP 34255 İstanbul Yıldız Posta Caddesi, 13/3, Esentepe, Beşiktaş 34349 İstanbulWE SERVE WORLDWIDE İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©
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