A real life adventure of the digitalpeople, about digital world, around the world. with Turkish Airlines.
CONCEPT WHAT Turkish Airlines is pleased to announce and organize Social Trippin’, a social media meeting project that will happen in a different part of the world each time. WHEN Trips will be organized 4 times a year. More detailed schedules will be announced when the time comes.
CONCEPT WHERE According to the chosen subject and activity, meetings will happen in a different part of the world each time. A range of seminars will be held during the trip that will let participants to share their own approaches to the field of social media and elements of digital world. Speakers will include leading figures from global social media. Seminars will be followed by Q&A sessions that will allow the participants to discuss the content with the speaker, and each other. WHY
CONCEPT WHO Participants are social media specialists, Internet marketers, top bloggers, web gurus and super follower magnates. The program for Social Trippin’ sessions will include social, theorical, sectoral and cultural activies. These components give participants the opportunity to see the different sides of the topic discussed, to recognize cultural behavior and to get to know each other. At the end of each trip, we aim to reach a conclusion that will help people to realise there is more to digital. HOW
EXECUTION The first leg of Social Trippin’ will be organized in Berlin, between January 22nd and 24th. Attendees are selected between Turkey’s and Germany’s most influential, high-profiled and highly followed social media figures.
EXECUTION MAIN SUBJECT: Social Media and Airline Travel Experience WORKSHOP : Airlines and Football The general concept of the Social Trippin’ is chosen according to the place where Turkish Airlines now stands in digital world. The workshop subject emphasises the intrest in the latest sponsorship deals of Turkish Airlines with various football clubs including FC Barcelona.
EXECUTION KEYNOTE SPEAKERS Andreas S. Weigend The former Chief Scientist at Amazon.com and an expert in data mining and computational marketing. He currently teaches the graduate course Data Mining and Electronic Commerce at Stanford University, and the executive course Technology, Information and Innovation in Shanghai. As an independent consultant, he now helps data-intensive organizations make strategic decisions based on analytics and metrics. Shashank Nigam The author of SimpliFlying.com, a well respected and unique airline marketing and branding blog that is well-respected by those in the airline industry and those interested in marketing to travelers. On Twitter, he is one of the Top 5 most “followed” as well as one of the Top 5 most “influential” on airlines. Most recently, Shashank became the youngest awardee of the Global Brand Leadership Award, for his groundbreaking work in airline branding. Weigend.com Simpliflying.com @aweigend @SimpliFlying
EXECUTION The workshop will be about “Airlines and Football” and it will be a challenging experience for the attendees. Attendees are divided into groups randomly. At the end of workshop, they will be asked to do a presentation and they get an evaluation from Turkish Airlines’ managers.
MORE INFORMATION You can read the most recent updates on at our website; http://www.socialtrippin.com You can also follow us on Twitter at http://www.twitter.com/SocialTrippin More tweets to come as the event starts. You can tweet about us using #socialtrippin and #turkishairlines hashtags. This way, anything you write will be published on our website! Turkish Airlines on Social Media Become a fan Follow us Add as a contact Subscribe
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