Blanes Costa Brava

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Blanes Costa Brava

  1. 1. SOME DATAABOUT BLANES
  2. 2. BLANES FACTS NEWS SINCE PREHISTORY (Iberians, Romans…) INHABITANTS Winter  40,000 Summer  80,000 TOTAL SURFACE 18,29 km2 5 KM COAST, 4 KM BEACHES & COVES REGIONAL HOSPITAL, COURT, LIBRARY HARBOUR & FISH MARKET RIVER TORDERA
  3. 3. SITUATION &COMMUNICATION
  4. 4. EXCELLENT SITUATION… !!1ST TOWN OF THE COSTA BRAVA!!
  5. 5. EXCELLENT SITUATION… Mountain, sea, natural, parks, rivers, lakes, countryside, beaches… Girona NATURE Dali Museum Pyrenees Activities: hiking, skiing, France paragliding, horse riding,La Garrotxa snorkelling, scuba diving, Lloret sailing…Volcanic Area Cap de CreusAndorre MediterraneanMadrid Sea Services: hospitals, airports, court, consulates, cinemas, big CITYMontserrat stores… Barcelona History: monuments, heritage… Valence
  6. 6. … EXCELLENT COMMUNICATIONS DISTANCESBarcelona 65 kmBarcelona Airport 86 kmGirona 42 kmGirona Airport 31 kmLloret de Mar 6 kmFrance 95 km
  7. 7. BLANES &TOURISM
  8. 8. ACCOMODATIONOFFER
  9. 9. WHERE TO STAY?HOTELS 11GUESTHOUSES 9APARTMENT AGENCIES 13CAMPSITES 12
  10. 10. WHAT TOSEE
  11. 11. WHAT TO SEE? MARIMURTRA  Founded in 1924  4,000 flower and plants from different continents  Dedication to researchGARDENS PINYA DE ROSA  Founded in 1945  More than 7,000 species, specially cactus
  12. 12. WHAT TO SEE?CULTURE & Church of Santa MariaHERITAGE Chapels Gothic Fountain Modernist houses Castle of Sant JoanMARKETS Market of Fruit and Vegetables Weekly Street Market Fish Auction Blanes Covered Market CentreBEACHES &COVES S’Abanell Sant Francesc Cove Treumal Cove
  13. 13. WHAT TO SEE?
  14. 14. ACTIVETOWN
  15. 15. ACTIVITIES THE WHOLE YEAR ROUND JANUARY FEBRUARY MARCH  The Epiphany Parade  Carnival Parade  Other  Annual Winter Race  Toy library APRIL MAY JUNE  Easter processions and  Series of Concerts in  Flower Carpets (Corpus activities Esperança Chapel Christi)  Costa Brava Xtrem Running  Handicrafts Fair Race  Gastronomic Days “Suquet de peix de Sa Palomera”
  16. 16. ACTIVITIES THE WHOLE YEAR ROUND JULY AUGUST SEPTEMBER • Handicrafts Fair• Big Festivity of Blanes • Classical music at the Convent • Handicrafts Fair• International Firework Contest • Swimming competition • Popular Bicycle Ride• Handicrafts Fair “Travessa del Port” • Roman Festival• Full Moon Concerts • Popular long walk “Sant• Bonòs” Classical music at the Convent • “Small” Festivity of Blanes• Guided tours • Short Films Festival • Guided tours OCTOBER NOVEMBER DECEMBER Tunning Festival • Other • St Thomas Fair • Autumn Series of Concerts Autumn Series of Concerts • Xmas activities • Xmas Town Crib Petanque Festival • Chapels race
  17. 17. ACTIVITIES THE WHOLE YEAR ROUND MANY, MANY OTHER ACTIVITIES Painting & photograph exhibitions Theatre Fishing competitions Sailing competitions Sports championships (boxing, badminton, hockey, rhythmicgymnastics, kenpo, tennis…) Film club Dance Conferences Motorbike meetings Poetry Hiking excursions
  18. 18. WHAT TO DO?WATER ACTIVITIES Cruises, Catamaran Scuba Diving Wind SailingCULTURAL ACTIVITIES Guided tours Gastronomical Exhibition centresLEISURE Theatre Cinema Bowling Centre Karting Club Associations Bars, restaurants and discos Etc.
  19. 19. BLANES SPECIALI-SATION BRANDS
  20. 20. SPECIALISATION BRANDS FAMILY TOURISM SPORTS TOURISM
  21. 21. FAMILY HOLIDAY DESTINATIONBrand that recognises towns,villages and tourist resorts aroundCatalonia which are especiallyprepared to accommodate families. Total family orientation Adapted accommodation and restaurants Wide variety of leisure and entertainment on offer
  22. 22. FAMILY HOLIDAY DESTINATION  Certification obtained in 2007, the 1st in the Costa Brava  Certified Accommodation (kids spectacles, high chairs…)  Certified Restaurants (kids menu, bibs, high chairs…)  Special Activities  Kids Summer Club  Activities: foam party, etc.  Thematic Parks & Water Parks (2)  Playground Areas  Close destinations (zoo, natural parks…)
  23. 23. FAMILY HOLIDAY DESTINATION http://www.turismedecatalunya.com/familyholidays/
  24. 24. SPORTS TOURISMGENERAL INFO ABOUT THE BRAND 7 certified destinations in Catalonia (3 more inprogress) Main features:  High quality of its sports facilities  Specialisation of tourist and commercial offer  Sanitation  Customer service  Good weather conditions  Natural and cultural values Certified in up to 13 sports Minimum requirements of sports and facilities(minimum num. tennis courts, grass footballfield, athletic tracks with min. 6 lanes, sailingclub, etc.)
  25. 25. FAMILY HOLIDAY DESTINATIONTHE BRAND IN BLANES Obtained in 2011 Certified Sports Group sports, football and light sail Facilities New Sports Centre (NCEB) Football fields Sailing club Events Catalonia Bascketball Championship “ACELL – Special Olympics” Costa Brava Xtrem Running Aerobics and Fitness European Championship International Hockey Championship "Golden Cup" Skating Festival 18 Hours of Tennis & Open Tennis Regional Sports Games for Deaf People Merchandising
  26. 26. FAMILY HOLIDAY DESTINATIONNew Blanes Sports Centre (NCEB): Urbanisation Sectors present in this project:  Sector 1: main streets  Sector 2: football pitches  Sector 3: playground and leisure area  Sector 4: swimming pool platform  Sector 5: shopping centre platform  Sector 6: green space  Sector 7: Sports Hall  Sector 8: Multi-purpose court
  27. 27. FAMILY HOLIDAY DESTINATIONNew Blanes Sports Centre (NCEB): Sports Hall / Urbanisation  · Total surface area of courts:  6,974 m2  Court 1: 4,110 m2  Court 2: 1,190 m2  Court 3: 1,044 m2  Court 4: 630 m2  Possibility of 6 regulation-  sized courts at the same time  · Seating capacity: 4,176  · 53 changing rooms  · Storerooms: 2,216 m2 Infrastructure Table sports 93 m2 Nursery 43 m2 Offices 488 m2 Meeting rooms 176 m2 Medical surgery 61 m2 Press rooms 93 m2 Cafeteria 139 m2 First-aid service 56 m2 Workshop 550 m2 Warm-up room 149 m2 Storerooms 2,216 m2
  28. 28. BLANESPROMOTION
  29. 29. HOW DO WE PROMOTE BLANES? Brands Web page: www.visitblanes.net & www.blanes.cat Material (leaflets, maps, gymkhanas…) Merchandising (T-shirts, stickers, lanyards, pens,pencils, bibs, balls…) Workshops Presstrips Famtrips Fairs (Catalonia, Spain, France, Germany, UK, Italy,Russia, Netherlands, etc.) Articles about Blanes on newspapers & magazines(local, regional, national, Ryanair…) Adverts about activities in Blanes on radio,newspapers & magazines (local, regional, national…) Activities (previously seen)
  30. 30. TOURIST INFORMATIONOFFICES
  31. 31. SITUATION OF THE OFFICES  6 Tourist Information Offices - 1 Back Office - 2 certified “Q”  Special timetables  Staff: 5 (low s.) + 5 (high s.)
  32. 32. “Q” FOR TOURISM QUALITY Brand that represents the quality in the Spanish tourism sector:prestige, reliability… Obtained after a strict auditWho can obtain it? Travel agencies, hotels, camping sites,apartments, spas, golf courses, natural areas, night leisure, touristinformation offices, beaches, restaurants…) At the tourism offices of Blanes (documentation, service tovisitors, cleanliness…) obtained in 2009.
  33. 33. 3 CHALLANGESFOR YOU
  34. 34. CHALLANGE 1DISCOVER BLANESwww.discoverblanes.com Do you find it an interesting proposal? What went wrong? Suggestions of improvement
  35. 35. CHALLANGE 2BLANES WEB PAGE STATISTICSwww.visitblanes.net Do you like our web page? How would you improve it, make it more attractive to other visitors?
  36. 36. CHALLANGE 2
  37. 37. CHALLANGE 3BLANES AS TOURIM DESTINATION Would you choose Blanes as your holiday destination? Why? Strong & weak points? Suggestions
  38. 38. APPLICATIONSIf you are interested in working with us through aninternship agreement to learn more about the running ofa tourist information office and a tourist destination ingeneral through real experience, we will be very pleasedto receive your application requests. Please, contact the manager of the Tourism Information Board, Mr. Xavier Vall: xvall@blanes.cat

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