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7 seo-fundamentals-building trusted links-slides

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Video : https://www.youtube.com/watch?v=zFSFCogcnJQ&list=PLLQgkMVoGtcvQYh4vfMojYCV9D7h3VCYm&index=2

Video : https://www.youtube.com/watch?v=zFSFCogcnJQ&list=PLLQgkMVoGtcvQYh4vfMojYCV9D7h3VCYm&index=2

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  • 1. SEO Fundamentals Building Trusted Links Paul Wilson http://search.cx paul@search.cx
  • 2. To Stay Safe & Build a Brand
  • 3. My Link Vocabulary Anchored Text Partial Anchor “The visible, clickable text in a hyperlink” that shows the exact targeted keyword “The visible, clickable text in a hyperlink” that shows an element of the targeted keyword I.E.: Healing Herbs I.E.: Herbs that Heal Naturally and Quickly source: http://plw.me/TZQPyQ Misc. Anchor Brand Anchor “The visible, clickable text in a hyperlink” that does not show any aspect of the keywords “The visible, clickable text in a hyperlink” that only shows the company’s URL. I.E.: HerbalDoc.com or www.HerbalDoc.com or http://HerbalDoc.com/me I.E.: Click Here or Read
  • 4. I DON’T KNOW WHO YOU ARE, WHERE YOU ARE, BUT WHEN I FIND YOU, I WILL HAVE YOU REMOVE THOSE LINKS! What Makes A Link Bad?
  • 5. What Makes A Link Bad? Not Relevant Bad Neighbors Excessive Links Paid (Mostly) Dup Content Non-Brand Gibberish Hidden WOULD I USE THIS SITE?
  • 6. The Links You Want Trustworthy Relevant Powerful Social
  • 7. Verifying Your Links Trustworthy Powerful Domain mR: 3.05 Page mR: 4.05 Trust Flow: 10
  • 8. A Guide to Link Building HORRIBLE EXAMPLES Velocity Quality Quantity Dilution Would you want this link if the Search Engines weren’t in the Equation? PERFECT EXAMPLES PERFECT EXAMPLE HORRIBLE EXAMPLE
  • 9. Recommended Backlink Strategy
  • 10. A Savvy Backlink Focus External Anchored Text Internal Anchored Text External Branded, Partial, & Misc Anchors
  • 11. Internal Linking Strategy 1. Visually Map out Internal Links 2. Identify Valuable Pages 3. Use Head and Longtail Keywords 4. Be Relevant and Natural
  • 12. Branded, Partial, & Misc Anchors Content Distribution Social Acquisition Repacking Link Baiting 1. Primary Blogger Outreach 2. Social Media News Release Doc Syndication eBook Syndication Kindle Blogs (http://plw.me/12HX2mA) eBook Dir (http://plw.me/157nR3n) 3. Submit (http://plw.me/VQkvA7) to Infographic Directories Dlvr.it Stories eLibrary (http://plw.me/VQ2hyG) Resources Scribd (http://plw.me/12HlCnH) eBook Jungle (http://plw.me/X3x1HF) Marketwire (http://plw.me/V1znvF) MemoWare (http://plw.me/YSBMWE) DocStoc (http://plw.me/WfNcDp) Free Infographic Directories 4. Social Push to Your Networks PitchEngine (http://plw.me/WgCnB7) YUDUfree (http://plw.me/XsDS0e) eBook88 (http://plw.me/V0uIKp) RealWire (http://plw.me/X1j0NK) Infographr - http://plw.me/14Ov2MH Visually - Verification Campaign Case http://plw.me/X0Ebj1 5. LinkStudy (http://plw.me/1580NRX) Information Aesthetics- http://plw.me/12oihp1 Cool Infographics - http://plw.me/XDJt1Y Video Syndication 6. Solid Wrap-Up (Case Study) *Wibbitz (http://plw.me/Y5y3C8) More: http://plw.me/XsiAzW Oneload (http://plw.me/WFvxXE) YouTube (http://plw.me/Z6nBRz) Stumbled Upon(http://plw.me/WfQFln) Metacafe (http://plw.me/11CPvWX) Outbrain (http://plw.me/WWqz6V) DailyMotion (http://plw.me/157EqMA) ClicksorVimeo (http://plw.me/Z6BfEn) (http://plw.me/XEOqrm) Resources Full Traffic (http://plw.me/WFPeOQ) Pod Syndication *Sound Gecko (http://plw.me/Wga0Ty) iTunes (http://plw.me/X11SaP) Stitcher (http://plw.me/14OUMsd) Blackberry (http://plw.me/VcoaWA) Amigo Fish (http://plw.me/WFIGQi) Digital Powd (http://plw.me/WFIMHK)
  • 13. An Accidental Case Study Had Under a Half a Million Released a Press Release on the Visitors inWire1st Month the Databased over 100,000 Beds in Did a Blog Outreach and the first 2 Weeks Engaged Forums Helped 10,000 Individuals find Launched a Blog & Released Temporary Updates Hundreds ofHousing
  • 14. External Anchored Text Most Relevant & Powerful Directories Guest Blogging Surgical Social Networks Objective: RealConsider Trusted Directories Networks to Traffic Be on the Top 5 1. Yahoo Directory (http://plw.me/UXI4qy) 1. Google+ Target the Right Blog 2. Business.com (http://plw.me/YR7bbS)Focus on Two 2. the Web (http://plw.me/WErkmZ) 3. Best ofFacebook FocusAnt (http://plw.me/14NuyGE) 3. Twitter 4. Joe with Top Competitors Write Amazing Content Be Sure G+ is One 5. Uncover the Net (http://plw.me/U5oOG3) 4. YouTube 6. Directory World (http://plw.me/U5p0Ff) 5. Pinterest Identify Power & Trust 7. Busy Bits (http://plw.me/Y4wg0b) 6. LinkedIn Engage Their Community Resources 8. Go Guides (http://plw.me/YlKASA)Have Profiles Public 7. FourSquare 9. Hot vs Not (http://plw.me/XxfGWI) See What Can Be Duplicated SEJ: http://plw.me/U5TiYk 8. Quora 10. Gimpsy Distribution MBG: http://plw.me/VPP6Ze Do Content(http://plw.me/WdU3Ny) Real and Consistent Be 11. AbiLogic (http://plw.me/12lKLjh) 9. Pheed 12. InCrawler (http://plw.me/126uMtZ) 10. Gentlemint
  • 15. Key Take Aways BUILDING BAD BACKLINKS IS NEVER WORTH IT! DO NOT BUILD MORE THEN 5% OF THE SAME ANCHORED TEXT ALWAYS VERIFY THE TRUST AND POWER OF A BACKLINK ALWAYS HAVE A MINDSET TO CREATE QUALITY
  • 16. SEO Fundamentals Building Trusted Links Paul Wilson http://search.cx paul@search.cx

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