4 seo-fundamentals-on page optimization (part 1)-slides

838 views
642 views

Published on

Video : https://www.youtube.com/watch?v=ssnM02psWnw&index=2&list=PLLQgkMVoGtcun1E_jH_ryq-MMyusuflL8

Published in: Education, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
838
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

4 seo-fundamentals-on page optimization (part 1)-slides

  1. 1. SEO Fundamentals On Page Optimization (Part 1) Paul Wilson http://search.cx paul@search.cx
  2. 2. Optimizing the Guts of a Site
  3. 3. Myths, Misnomers, & Mistakes BEST hy I Practices W Meta Keywords Keywords BestHate Flash! Meta 1 we recommend may still cause Handling JS this wayyour keyword issues “Rich media (Flash, JavaScript, etc.) “. . .Use variations ofthat you use in the title and description. 61% of to Bing not traffic Flash can leadmobile webbeing able to rich-media technologies likecomes from through navigation, devices. Duplicate Title Tags Title Tagsdecorative purposes,seeCharacters Duplicate crawl iOSuse the keywordor not 62 primarily for Official Statement Don’t you are 2Google’s content Not Usingyour Keyword and instead use either for content ” targeting in HTML webpage. Aboutembedded in athetitle tag sources: http://plw.me/18TsD8j and navigation.”155 Characters or Keyword Title Tags Title Tagsin their Search Index: Keyword Metadescription. Tag & http://plw.me/18TrDkL sources: http://plw.me/15pBEk9 57 Characters 31. Create title tags and descriptions a I’ve fully 3. Now, I’m 2. Now, I’ll http://plw.me/13QlHVU sources: http://plw.me/15pB7yz functional loaded HTML, fully execute for images. not165 Characters users bots! my CSS, & page. JavaScript. Flash & JavaScript& JavaScript Flash http://plw.me/17bWeG4 Bolded Keywords Keywords Bolded http://plw.me/17bTyrU
  4. 4. Additional Meta Data To Use <meta name="robots" content=“index,follow" /> <meta name=“googlebot" content=“index,nofollow" /> <meta name=“bingbot" content=“noindex,follow" /> <meta name=“slurp" content=“noindex,nofollow" />
  5. 5. Additional Meta Data To Use
  6. 6. Understanding Canonical Warning: Can Hurt Your Site Fix Canonicalization Issues Site wide & Cross Domains Content Syndication Domain-to-Domain Canonicalization
  7. 7. Adding Color to Search http://plw.me/1bFa9If through Rich Snippets “With Data Highlighter, you Great Google+ Case Study simply ‘tag’ each data field http://plw.me/13oalYX Google’s mouse. Then with your Official Data Highlighter Tutorial Google can present your data “[Rich snippets have] the potential to enhance http://plw.me/15Jsbq9 more with a recognizablenew CTR profilethe search resultsand in anywhere “…a from photo attractively, from headshot.” ways, in search results.” ~Google between 10-25%.” ~Google source: http://plw.me/1aPv8GM
  8. 8. http://plw.me/1b3NrvE
  9. 9. HTML code used to link this article to my HerbalDoc Google+ account. <a href=“plus.google.com/108511804459229587484?rel=author”>Visit Me on G+</a>
  10. 10. Utilizing Micro Data Found at http://plw.me/12u3fUI You can find schema creator at http://plw.me/12u2jj5
  11. 11. Key Take Aways OPTIMIZATING THE SITE’S CODE IS CRUCIAL IN RANKING WELL CANONICALIZATION IS A BAND AID NOT A FINAL SOLUTION RICH SNIPPETS CAN INCREASE SEARCH ENGINE CLICK THRU MICRO DATA IS GREAT FOR CROSS SEARCH ENGINE USE
  12. 12. SEO Fundamentals On Page Optimization (Part 1) Paul Wilson http://search.cx paul@search.cx

×