2 seo-fundamentals-in depth keyword research (part 2)-slides

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2 seo-fundamentals-in depth keyword research (part 2)-slides

  1. 1. SEO Fundamentals In Depth Keyword Research (Part 2) Paul Wilson http://search.cx paul@search.cx
  2. 2. Thoroughly Analyzing Keywords
  3. 3. In Depth Keyword Analysis
  4. 4. Recommended Tools GOOGLE SEARCH BING SEARCH KEYWORD ANALYSIS http://plw.me/X9IWDM KEYWORD TOOL http://plw.me/12BTSM K KEYWORD TOOL http://plw.me/XaOYmP MOZBAR http://plw.me/Ymap6Y http://plw.me/WosuRL http://plw.me/15u3KeQ
  5. 5. Step-by-Step Keyword Analysis CONSOLIDATE
  6. 6. Step-by-Step Keyword Analysis CONSOLIDATE SEGMENT
  7. 7. 1,000 Monthly Searches 999 Monthly Searches
  8. 8. Step-by-Step Keyword Analysis CONSOLIDATE SEGMENT CONSIDER
  9. 9. Step-by-Step Keyword Analysis CONSOLIDATE EXTRAPOLATE SEGMENT CONSIDER
  10. 10. This Extrapolation Excel Sheet can be Found in Pluralsight’s Exercise Files
  11. 11. Step-by-Step Keyword Analysis CONSOLIDATE EXTRAPOLATE COMPILE SEGMENT CONSIDER
  12. 12. 1,833 68%
  13. 13. Root Domain = yourdomain.com Root Domain ≠ yourdomain.com/page.php/
  14. 14. 1,833 68% mayoclinic.com/h 66 96 72,995
  15. 15. 1,833 68% mayoclinic.com/h 66 96 72,995 1
  16. 16. 1,833 68% mayoclinic.com/h 66 96 72,995 1
  17. 17. 1,833 68% mayoclinic.com/h 66 96 72,995 1 1
  18. 18. 1,833 68% mayoclinic.com/h 66 96 72,995 1 1 47%
  19. 19. 1,470 54%
  20. 20. 1,470 54% life.gaiam.com/ 870 550,636
  21. 21. 1,470 54% life.gaiam.com/ 870 550,636 1
  22. 22. 1,470 54% life.gaiam.com/ 870 550,636 4,350 1
  23. 23. 1,470 54% life.gaiam.com/ 870 550,636 4,350 1 600
  24. 24. Step-by-Step Keyword Analysis CONSOLIDATE SEGMENT EXTRAPOLATE CONSIDER COMPILE ANALYZE
  25. 25. Step-by-Step Keyword Analysis CONSOLIDATE SEGMENT EXTRAPOLATE CONSIDER COMPILE ANALYZE My Spread Sheet: Pluralsight’s Exercise Files FINALIZE
  26. 26. Keyword Research Forever
  27. 27. Key Take Aways ALLOW THE DATA TO DECIDE THE PATH A CAMPAIGN SHOULD GO YOU ARE ONLY AS GOOD AS YOUR DATA -VERIFY EVERYTHING DEEP ANALYSIS WILL HELP YOU UNEARTH KEYWORD GEMS DILIGENT KEYWORD RESEARCH IS THE FOUNDATION OF SEO
  28. 28. SEO Fundamentals In Depth Keyword Research (Part 2) Paul Wilson http://search.cx paul@search.cx

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