10 TRENDS ON MOBILE..........................................................................................................
WHY ARE WE LOOKING...........................................................................................................
.............................................................................................................................
1. SEARCH....................................................................................................................
.............................................................................................................................
LOCAL                                                                                                                     ...
Google have recently updated their Apple Ipadversion to enhance the experience of local search.          ....................
.............................................................................................................................
SEARCH  VOICE  ..............................................................................................................
2. M-COMMERCE................................................................................................................
2. M-COMMERCE                         95% Researched a product or service on their ..........................................
M-COMMERCETOP CHOICES FOR MOBILE TRANSACTIONS................................................................................
WE NEED TO ENSURE ALL OURSITES ARE MOBILE OPTIMISED..........................................................................
SO HERE’S SOME BEST PRACTICE TIPS............................................................................................
M-COMMERCE...................................................................................................................
.............................................................................................................................
M-COMMERCE...................................................................................................................
M-COMMERCE...................................................................................................................
3. MULTITASKING..............................................................................................................
MULTITASKING    Smartphone users are multi-tasking their media with 80%    using their phone while doing other things such...
MULTITASKINGSmartphone users are multi-tasking their media with 80%using their phone while doing other things such aswatch...
MULTITASKINGADDITIONAL CONTENT...............................................................................................
MULTITASKING   DISTRACTION   ................................................................................................
4. VIDEO.....................................................................................................................
VIDEO 4. VIDEO...............................................................................................................
VIDEO           WHY ARE PEOPLE NOT           WATCHING VIDEO?         ........................................................
VIDEO........................................................................................................................
5. APPS AND ECOSYSTEMS.......................................................................................................
Consumers increased their social app time by 76%, spendingmore than 7 times on apps than on the mobile web – Nielsen.........
6. IPHONOGRAPHY..............................................................................................................
IPHONOGRAPHY         ........................................................................................................
IPHONOGRAPHYIT HAS CREATED HOBBIES, COMMUNITIESAND JOB ROLES ................................................................
IPHONOGRAPHYFILTERS .........................................................................................................
7. GAMING....................................................................................................................
.............................................................................................................................
IPHONOGRAPHYT-mobile utilised in game advertising when they launched a car in theNeed for Speed game.........................
IPHONOGRAPHY.................................................................................................................
8. NFC.......................................................................................................................
NFC    ......................................................................................................................
NFC                                                                                            Halo 4 created an NFC scave...
9. GEOLOCATION...............................................................................................................
.............................................................................................................................
10. SOCIAL NETWORKING........................................................................................................
Time spent on social apps and the mobile web account for 63% of the year-over-year growth in overall time spent using soci...
Just because...    ..........................................................................................................
10 TRENDS ON MOBILE            SEARCH                                                   MULTITASKING                      ...
A THOUGHT....................................................................................................................
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  • (Source: Harris Interactive, June 2012).
  • http://thenextweb.com/google/2012/12/04/google-updates-its-ipad-app-to-better-allow-for-local-discovery/
  • http://www.techradar.com/news/world-of-tech/roundup/mobile-commerce-on-the-rise-in-europe-1090990
  • google
  • google
  • Xuhuong

    1. 1. 10 TRENDS ON MOBILE................................................................................................................................................DECEMBER 2012JOY AYLES – JUNIOR PLANNER
    2. 2. WHY ARE WE LOOKING................................................................................................................................................AT MOBILE?
    3. 3. ..................................................................................................................................................................................................• 56% of UK consumers own a smartphone and 21% own a tablet device (Oct 2012)• 59% access the Internet every day on their smartphone• 78% never leave home without their smartphone. 63% of female respondents and 73% of male respondents don’t go an hour without checking their phone.• Used everywhere – Home, On the Go, work,http://www.edigitalresearch.com/news/item/nid/890839985http://www.thinkwithgoogle.com/insights/emea/library/studies/our-mobile-planet-United-Kingdom/
    4. 4. 1. SEARCH................................................................................................................................................
    5. 5. ................................................................................................................................................http://datenform.de/mapeng.html LOCAL SEARCH
    6. 6. LOCAL SEARCH ................................................................................................................................................ 85% of Smartphone users look for local information on their phone and 81% take action a result. 70% of all mobile searches result in action within 1 hour. http://www.thinkwithgoogle.com/insights/emea/library/studies/our-mobile-planet-United-Kingdom/ http://socialmediatoday.com/aua745/1088176/70-mobile-searches-lead-action-within-1-hour
    7. 7. Google have recently updated their Apple Ipadversion to enhance the experience of local search. ................................................................................................................................................http://thenextweb.com/google/2012/12/04/google-updates-its-ipad-app-to-better-allow-for-local-discovery/
    8. 8. ................................................................................................................................................ VOICE SEARCH
    9. 9. SEARCH VOICE ................................................................................................................................................ Google: 25% Of Queries From Android 2.0 Devices Use Voice Search Apple: 87% of iPhone 4S users say they use Siri at least once a month.http://techcrunch.com/2010/08/12/googles-hugo-barra-25-of-android-queries-are-voice-based/http://www.idownloadblog.com/2012/05/24/siri-by-the-numbers-infograph/
    10. 10. 2. M-COMMERCE................................................................................................................................................
    11. 11. 2. M-COMMERCE 95% Researched a product or service on their ................................................................................................................................................ smartphone. 66% Have made a purchase from a tablet and 44% from a smartphone.
    12. 12. M-COMMERCETOP CHOICES FOR MOBILE TRANSACTIONS................................................................................................................................................1. CLOTHING AND ACCESSORIES (4.3%)2. PRINT BOOKS (3.2%),3.CONSUMER ELECTRONICS (3.1%)4.TICKETS (3.1%)5. WITH PERSONAL CARE AND HYGIENEPRODUCTS (2.1%)http://www.techradar.com/news/world-of-tech/roundup/mobile-commerce-on-the-rise-in-europe-1090990
    13. 13. WE NEED TO ENSURE ALL OURSITES ARE MOBILE OPTIMISED................................................................................................................................................
    14. 14. SO HERE’S SOME BEST PRACTICE TIPS................................................................................................................................................MAKE THE CALL TO ACTION– COLOURFUL AND LARGE
    15. 15. M-COMMERCE................................................................................................................................................MAKE THE CALL TO ACTION CLEAR SIMPLE COPY– COLOURFUL AND LARGE
    16. 16. ................................................................................................................................................MAKE THE CALL TO ACTION CLEAR, SIMPLE COPY CREATE A SENSE OF– COLOURFUL AND LARGE URGANCY
    17. 17. M-COMMERCE................................................................................................................................................ CLICK TO CONTACT
    18. 18. M-COMMERCE................................................................................................................................................ CLICK TO CONTACT DIFFERENT DEVICES
    19. 19. 3. MULTITASKING................................................................................................................................................
    20. 20. MULTITASKING Smartphone users are multi-tasking their media with 80% using their phone while doing other things such as watching TV (55%). ................................................................................................................................................http://www.fitnessgoop.com/wp-content/uploads/2011/07/Multitasking-A-Four-Letter-Word.jpg
    21. 21. MULTITASKINGSmartphone users are multi-tasking their media with 80%using their phone while doing other things such aswatching TV (55%). ................................................................................................................................................During the course of a TV program, more than 60 percentcheck their phones at least “once or twice,” and 15percent stay on the mobile Web for the full duration ofthe show.
    22. 22. MULTITASKINGADDITIONAL CONTENT................................................................................................................................................ 60 % of multitaskers are accessing additional content – 44% is unrelated to what’s on TV versus only 38% related to TV.
    23. 23. MULTITASKING DISTRACTION ................................................................................................................................................ 94 %of multitaskers engage in some kind of mobile communication, in order of… • SMS • Talking • Email • Social networking • IMhttp://razorfishoutlook.razorfish.com/articles/forgetmobile.aspx#01
    24. 24. 4. VIDEO................................................................................................................................................
    25. 25. VIDEO 4. VIDEO................................................................................................................................................ There are 200 million mobile video playbacks every day on YouTube Time spent viewing video on mobile apps has grown 52% in 2012 while time spent viewing video online has fallen 10%
    26. 26. VIDEO WHY ARE PEOPLE NOT WATCHING VIDEO? ................................................................................................................................................http://www.skyfire.com/en/news/blog/143-what-keeps-people-from-watching-mobile-video
    27. 27. VIDEO................................................................................................................................................BUT WITH COMPANIES LIKE EE – FEARS ABOUTDATA PLANS WILL BE A THING OF THE PAST
    28. 28. 5. APPS AND ECOSYSTEMS................................................................................................................................................
    29. 29. Consumers increased their social app time by 76%, spendingmore than 7 times on apps than on the mobile web – Nielsen................................................................................................................................................
    30. 30. 6. IPHONOGRAPHY................................................................................................................................................
    31. 31. IPHONOGRAPHY ................................................................................................................................................ Instagram has 100 million users worldwide and hosted 4 billion photos.http://techcrunch.com/2013/01/17/instagram-reports-90m-monthly-active-users-40m-photos-per-day-and-8500-likes-per-second/
    32. 32. IPHONOGRAPHYIT HAS CREATED HOBBIES, COMMUNITIESAND JOB ROLES ................................................................................................................................................http://www.wearejuxt.com/category/juxters/
    33. 33. IPHONOGRAPHYFILTERS ................................................................................................................................................Filters are becoming a visual norm,“A recent Sky Sports campaign featured sepia-tinged framedimages reminiscent of one of the app’s most popular filters.”http://www.guardian.co.uk/artanddesign/2012/nov/16/mobile-photography-richard-gray
    34. 34. 7. GAMING................................................................................................................................................
    35. 35. ................................................................................................................................................59% of total app gameplay is done on a mobile device(NPD GROUP 11/11/2012)Games account for 67% of time spent using tablets, vs 39% for smartphones(FLURRY 10/29/2012)Game downloads on smartphones increased by 30% from 2010 to 2011(MAGID 06/27/2012)
    36. 36. IPHONOGRAPHYT-mobile utilised in game advertising when they launched a car in theNeed for Speed game.................................................................................................................................................
    37. 37. IPHONOGRAPHY................................................................................................................................................Barclaycard have created branded games such as Barclaycard ToysUnleashed and Waterslide Extreme.
    38. 38. 8. NFC................................................................................................................................................
    39. 39. NFC ................................................................................................................................................Global NFC m-payment transactions will be almost US$50 billionworldwide by 2014(Juniper Research, June 2011)There will be 7 million NFC-enabled phones in 2011 growing to203m in 2015(Yankee Group, June 2011)
    40. 40. NFC Halo 4 created an NFC scavenger hunt in Sydney and Melbourne ................................................................................................................................................(http://www.nfcworld.com/2012/11/19/321207/microsoft-promotes-halo-4-with-nfc/)
    41. 41. 9. GEOLOCATION................................................................................................................................................
    42. 42. ................................................................................................................................................ Gartner predicts that the number of location-based service users will grow globally from 96m in 2009 to more than 526m in 2012 10% of mobile owners use location services at least once a week
    43. 43. 10. SOCIAL NETWORKING................................................................................................................................................
    44. 44. Time spent on social apps and the mobile web account for 63% of the year-over-year growth in overall time spent using social media.................................................................................................................................................
    45. 45. Just because... ................................................................................................................................................http://blog.nielsen.com/nielsenwire/social/2012/
    46. 46. 10 TRENDS ON MOBILE SEARCH MULTITASKING MCOMMERCE................................................................................................................................................ VIDEO APPS AND ECOSYSTEMS NFC GAMING IPHONOGRAPHY GEOLOCATION SOCIAL NETWORKING
    47. 47. A THOUGHT...................................................................................................................................................JUST BECAUSE MOBILE IS ‘BIG’ WE SHOULD ALWAYSSEE IT AS A COMPLIMENT TO DIGITAL.ALWAYS THINKING OF THE CONSUMER EXPERIENCEAND WHY MOBILE WILL ENHANCE, LEVERAGE ANDADD VALUE.
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