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The world of mobile, social, and rapidly expanding data
The world of mobile, social, and rapidly expanding data
The world of mobile, social, and rapidly expanding data
The world of mobile, social, and rapidly expanding data
The world of mobile, social, and rapidly expanding data
The world of mobile, social, and rapidly expanding data
The world of mobile, social, and rapidly expanding data
The world of mobile, social, and rapidly expanding data
The world of mobile, social, and rapidly expanding data
The world of mobile, social, and rapidly expanding data
The world of mobile, social, and rapidly expanding data
The world of mobile, social, and rapidly expanding data
The world of mobile, social, and rapidly expanding data
The world of mobile, social, and rapidly expanding data
The world of mobile, social, and rapidly expanding data
The world of mobile, social, and rapidly expanding data
The world of mobile, social, and rapidly expanding data
The world of mobile, social, and rapidly expanding data
The world of mobile, social, and rapidly expanding data
The world of mobile, social, and rapidly expanding data
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The world of mobile, social, and rapidly expanding data

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Keynote presentation I gave at Computerworld and SAP's BI seminar in DC, Philadelphia, Dallas, and Costa Mesa; discussing how mobile, social, and Big Data is affecting business intelligence and …

Keynote presentation I gave at Computerworld and SAP's BI seminar in DC, Philadelphia, Dallas, and Costa Mesa; discussing how mobile, social, and Big Data is affecting business intelligence and analytics initiatives in the modern enterprise.

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  1. The World of Mobile, Social, and Rapidly Expanding Data Fredrik Tunvall fredrik.tunvall@ovum.com @tunvall Sep 10, 2013 1 © Copyright Ovum. All rights reserved. Ovum is a subsidiary of Informa plc.
  2. IT needs to be ready for continuous disruption 2 © Copyright Ovum. All rights reserved. Ovum is an Informa business.
  3. Data are everywhere   Data needs to be front and center, no matter how small or big  3 We all emit data, lots of it. Intelligence and analytics are universal, “Big Data” isn’t © Copyright Ovum. All rights reserved. Ovum is an Informa business.
  4. Analytics is central in an intelligent business 4 © Copyright Ovum. All rights reserved. Ovum is an Informa business.
  5. Access here (and there)   But tech advancements and business requirements have changed the use cases and opportunities  5 Mobile access is nothing new E.g. mobile BI empowers business users to make informed decisions anywhere © Copyright Ovum. All rights reserved. Ovum is an Informa business.
  6. Mobile BI is a growing enterprise trend 6 © Copyright Ovum. All rights reserved. Ovum is an Informa business.
  7. Interactions everywhere   Social is (mostly) bidirectional  7 Social is external and internal Social is data © Copyright Ovum. All rights reserved. Ovum is an Informa business.
  8. Social at each stage of the customer experience Social Media Word of Mouth Ads Store Research Repurchase Shop Social Media Word of Mouth Store Social Media Recommend Web Select Web Mobile app Call Support Web Purchase Use IVR Social Media Chat Call Email 8 SMS Forums © Copyright Ovum. All rights reserved. Ovum is an Informa business.
  9. And social media matters.. 9 © Copyright Ovum. All rights reserved. Ovum is an Informa business.
  10. Mix data, mobile, and social together  Data      BI Analytics CRM Web interactions Devices  Smartphones  Tablets  Web browsers  Social Channels     10 Applications Email SMS/Text Social media Smart connected interactions © Copyright Ovum. All rights reserved. Ovum is an Informa business.
  11. Use data, mobile, and social to personalize your products and services 11 © Copyright Ovum. All rights reserved. Ovum is an Informa business.
  12. Recommendations 12 © Copyright Ovum. All rights reserved. Ovum is an Informa business.
  13. Create an information driven business - internal  Analytics is not just for power users – it is for everyone  D-I-Y data access, data exploration, and build (reports, dashboard, etc.)  Consumerization of IT - “Google fast, Apple simple”   13 Value add: Ad-hoc data exploration; find diamond in the rough, wisdom of crowds Technology Solutions: Most BI and analytics vendors offer selfservice tools for the business user – data visualization, ease-ofuse, and mobile are central functionalities to look for. © Copyright Ovum. All rights reserved. Ovum is an Informa business.
  14. Create an information driven business - external  Listen to the social drum – what are your customers saying?  Analyze interactions and align accordingly  Mobile is becoming a “must-have” rather than “nice-to-have”  Value add: Being platform agnostic and social media savvy can be differentiators. Using analytics to individualize products and service can be a game changer.  Technology Solutions:  Tools that allows companies to analyze and integrate external data with internal.  Tools that allow companies to take action and interact externally in the now. 14 © Copyright Ovum. All rights reserved. Ovum is an Informa business.
  15. Understand your journey 1. Properly identify end-user demographics and requirements (both external and internal) 15 © Copyright Ovum. All rights reserved. Ovum is an Informa business.
  16. E.g. what device should we support..? 70% 60% 56% 55% 62% 61% 60% 60% 58% 54% 55% 53% 54% 53% 52% 54% 52% 50% 58% 51% 50% 40% 34% 33% 33% 29% 30% 20% 20% 19% 30% 28% 22% 20% 22% 23% 23% 24% 19% 17% 10% 4% 5% 7% 13% 12% 11% 10% 9% 7% 5% 15% 17% 17% 10% 16% 10% 5% 12% 8% 5% 0% 2013 2015 2017 North America 2013 2015 2017 South & Central America Apple iOS 2013 2015 2017 Western Europe Google Android 2013 2015 2017 2013 2015 2017 Eastern Europe APAC 2013 2015 2017 Middle East & Africa Microsoft Windows RT *Ovum: 'Mobile Phone and Smartphone Forecast 2013–2017 16 © Copyright Ovum. All rights reserved. Ovum is an Informa business.
  17. But! *ben-evans.com 17 © Copyright Ovum. All rights reserved. Ovum is an Informa business.
  18. Understand your journey.. continued 2. Information-driven applications are a joint venture between IT and business 3. Conduct pilots and POCs 4. (Most) UI and UX need to resonate with consumer apps 5. Learn from your peers (start right here!) 18 © Copyright Ovum. All rights reserved. Ovum is an Informa business.
  19. Final thought: Transformation can be painful, but.. 19 © Copyright Ovum. All rights reserved. Ovum is an Informa business.
  20. Thank You Fredrik Tunvall fredrik.tunvall@ovum.com @tunvall 20 © Copyright Ovum. All rights reserved. Ovum is a subsidiary of Informa plc.

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