© Copyright Ovum. All rights reserved. Ovum is a subsidiary of Informa plc.1The future of BI: Why mobile, social andBig Da...
© Copyright Ovum. All rights reserved. Ovum is an Informa business.2Big Data is… big news
© Copyright Ovum. All rights reserved. Ovum is an Informa business.3We all emit data – lots of it.
© Copyright Ovum. All rights reserved. Ovum is an Informa business.4 Hadoop has become the most popularemerging Big Data ...
© Copyright Ovum. All rights reserved. Ovum is an Informa business.5Use data to personalize your product and service
© Copyright Ovum. All rights reserved. Ovum is an Informa business.6 BI goes from scrawny to brawny Get 360 view of cust...
© Copyright Ovum. All rights reserved. Ovum is an Informa business.7BI penetration in the enterprise remains low0246810121...
© Copyright Ovum. All rights reserved. Ovum is an Informa business.8Traditional BI doesn’t cut itNewquestionsRequestto ITW...
© Copyright Ovum. All rights reserved. Ovum is an Informa business.9 Easy, fast and self-service “Right-time” and device...
© Copyright Ovum. All rights reserved. Ovum is an Informa business.10 Data access and customization is easy outside the e...
© Copyright Ovum. All rights reserved. Ovum is an Informa business.11A new generation of BI tools are self-service Target...
© Copyright Ovum. All rights reserved. Ovum is an Informa business.12BI access anywhere, anytime Mobile BI is nothing new...
© Copyright Ovum. All rights reserved. Ovum is an Informa business.13Mobile BI is a growing enterprise trend
© Copyright Ovum. All rights reserved. Ovum is an Informa business.14 Data scientist gap Probably will never bemainstrea...
© Copyright Ovum. All rights reserved. Ovum is an Informa business.15New generation of BI vendor landscape Tableau , Tibc...
© Copyright Ovum. All rights reserved. Ovum is a subsidiary of Informa plc.16Thank YouFredrik Tunvallfredrik.tunvall@ovum....
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The Future of BI: Why Mobile, Social, and Big Data Matters

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Slides from my keynote at cio.com and Computerworld's BI event in Chicago on June 6, 2013

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The Future of BI: Why Mobile, Social, and Big Data Matters

  1. 1. © Copyright Ovum. All rights reserved. Ovum is a subsidiary of Informa plc.1The future of BI: Why mobile, social andBig Data mattersFredrik Tunvallfredrik.tunvall@ovum.com@tunvallJune 6, 2013
  2. 2. © Copyright Ovum. All rights reserved. Ovum is an Informa business.2Big Data is… big news
  3. 3. © Copyright Ovum. All rights reserved. Ovum is an Informa business.3We all emit data – lots of it.
  4. 4. © Copyright Ovum. All rights reserved. Ovum is an Informa business.4 Hadoop has become the most popularemerging Big Data platform Lower TCO MapReduce  SQLGood news – we are getting better at capturing dataHowever, we need to advance thediscussion from “how” to “what”and “why”
  5. 5. © Copyright Ovum. All rights reserved. Ovum is an Informa business.5Use data to personalize your product and service
  6. 6. © Copyright Ovum. All rights reserved. Ovum is an Informa business.6 BI goes from scrawny to brawny Get 360 view of customer Smarter cities Operational efficiencyYou can’t spell Big Data without BI
  7. 7. © Copyright Ovum. All rights reserved. Ovum is an Informa business.7BI penetration in the enterprise remains low0246810121416180 2 4 6 8 10 12 14 16 18BIPenetrationNumber of stakeholdersSuppliers/CustomersStrategic PlanningFinance ProcessOperation ProcessPeople ProcessInternal External
  8. 8. © Copyright Ovum. All rights reserved. Ovum is an Informa business.8Traditional BI doesn’t cut itNewquestionsRequestto ITWait 3+daysGetcontentInsight
  9. 9. © Copyright Ovum. All rights reserved. Ovum is an Informa business.9 Easy, fast and self-service “Right-time” and device agnostic Analytically advancedBI needs to become:
  10. 10. © Copyright Ovum. All rights reserved. Ovum is an Informa business.10 Data access and customization is easy outside the enterprise Users now wants the same experience, preferably on their own device(BYOD) Traditional BI = User FrustrationConsumerization of IT is real
  11. 11. © Copyright Ovum. All rights reserved. Ovum is an Informa business.11A new generation of BI tools are self-service Target user for BI is not justskilled analyst “Google fast, Apple simple” D-I-Y data access, dataexploration, and builddeliverable content (reports,dashboard, etc.) Value add: Ad-hoc dataexploration; find diamond inthe rough
  12. 12. © Copyright Ovum. All rights reserved. Ovum is an Informa business.12BI access anywhere, anytime Mobile BI is nothing new But tech and business requirements havechanged and mobile BI has finally arrived Benefits is not just for worker constantly onthe road
  13. 13. © Copyright Ovum. All rights reserved. Ovum is an Informa business.13Mobile BI is a growing enterprise trend
  14. 14. © Copyright Ovum. All rights reserved. Ovum is an Informa business.14 Data scientist gap Probably will never bemainstream Don’t just ask “what happened?”,ask “what will happen?”Couple BI with advanced analytics?Past Now Next
  15. 15. © Copyright Ovum. All rights reserved. Ovum is an Informa business.15New generation of BI vendor landscape Tableau , Tibco Spotfire, and QlikView have led the way with intuitive,visual, and self-service solutions.. ..but others have taken notice:Vendor SolutionDell Toad SuiteIBM CognosMicrosoft Power ViewMicrostrategy Visual InsightSAP LumiraSAS Visual Analytics
  16. 16. © Copyright Ovum. All rights reserved. Ovum is a subsidiary of Informa plc.16Thank YouFredrik Tunvallfredrik.tunvall@ovum.com@tunvall

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