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The Future of BI: Why Mobile, Social, and Big Data Matters

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Slides from my keynote at cio.com and Computerworld's BI event in Chicago on June 6, 2013

Slides from my keynote at cio.com and Computerworld's BI event in Chicago on June 6, 2013

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  • 1. © Copyright Ovum. All rights reserved. Ovum is a subsidiary of Informa plc.1The future of BI: Why mobile, social andBig Data mattersFredrik Tunvallfredrik.tunvall@ovum.com@tunvallJune 6, 2013
  • 2. © Copyright Ovum. All rights reserved. Ovum is an Informa business.2Big Data is… big news
  • 3. © Copyright Ovum. All rights reserved. Ovum is an Informa business.3We all emit data – lots of it.
  • 4. © Copyright Ovum. All rights reserved. Ovum is an Informa business.4 Hadoop has become the most popularemerging Big Data platform Lower TCO MapReduce  SQLGood news – we are getting better at capturing dataHowever, we need to advance thediscussion from “how” to “what”and “why”
  • 5. © Copyright Ovum. All rights reserved. Ovum is an Informa business.5Use data to personalize your product and service
  • 6. © Copyright Ovum. All rights reserved. Ovum is an Informa business.6 BI goes from scrawny to brawny Get 360 view of customer Smarter cities Operational efficiencyYou can’t spell Big Data without BI
  • 7. © Copyright Ovum. All rights reserved. Ovum is an Informa business.7BI penetration in the enterprise remains low0246810121416180 2 4 6 8 10 12 14 16 18BIPenetrationNumber of stakeholdersSuppliers/CustomersStrategic PlanningFinance ProcessOperation ProcessPeople ProcessInternal External
  • 8. © Copyright Ovum. All rights reserved. Ovum is an Informa business.8Traditional BI doesn’t cut itNewquestionsRequestto ITWait 3+daysGetcontentInsight
  • 9. © Copyright Ovum. All rights reserved. Ovum is an Informa business.9 Easy, fast and self-service “Right-time” and device agnostic Analytically advancedBI needs to become:
  • 10. © Copyright Ovum. All rights reserved. Ovum is an Informa business.10 Data access and customization is easy outside the enterprise Users now wants the same experience, preferably on their own device(BYOD) Traditional BI = User FrustrationConsumerization of IT is real
  • 11. © Copyright Ovum. All rights reserved. Ovum is an Informa business.11A new generation of BI tools are self-service Target user for BI is not justskilled analyst “Google fast, Apple simple” D-I-Y data access, dataexploration, and builddeliverable content (reports,dashboard, etc.) Value add: Ad-hoc dataexploration; find diamond inthe rough
  • 12. © Copyright Ovum. All rights reserved. Ovum is an Informa business.12BI access anywhere, anytime Mobile BI is nothing new But tech and business requirements havechanged and mobile BI has finally arrived Benefits is not just for worker constantly onthe road
  • 13. © Copyright Ovum. All rights reserved. Ovum is an Informa business.13Mobile BI is a growing enterprise trend
  • 14. © Copyright Ovum. All rights reserved. Ovum is an Informa business.14 Data scientist gap Probably will never bemainstream Don’t just ask “what happened?”,ask “what will happen?”Couple BI with advanced analytics?Past Now Next
  • 15. © Copyright Ovum. All rights reserved. Ovum is an Informa business.15New generation of BI vendor landscape Tableau , Tibco Spotfire, and QlikView have led the way with intuitive,visual, and self-service solutions.. ..but others have taken notice:Vendor SolutionDell Toad SuiteIBM CognosMicrosoft Power ViewMicrostrategy Visual InsightSAP LumiraSAS Visual Analytics
  • 16. © Copyright Ovum. All rights reserved. Ovum is a subsidiary of Informa plc.16Thank YouFredrik Tunvallfredrik.tunvall@ovum.com@tunvall