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  • 1. Social Media Marketing
    The “Future” is Now
    October 8, 2010
  • 2. Tunheim Partners
    Tunheim Partners
    Strategic communications company
    Public relations
    Public affairs
    e-Strategy
    Tunheim Partners’ specialty Internet marketing practice
    Experienced leadership, strong team
  • 3. What Is Social Media?
    Web 1.0 = Publishing/Presentation
    One-to-many broadcast model
    Web 2.0 = Sharing/Enabling
    Many-to-many conversation model
    Common Features
    RSS = Ubiquity
    Activity feeds = Top of mind
    Personal networks = Friends/Followers/Contacts
    Trusted source = Word-of-mouth on steroids
    Conversations = Commenting/Status Updates
    Sharing = Post/Share/Like
    Collaborating = Tagging/Organizing/Events
    Personal media = Blogging/Uploading/Recording
    Location Based Services = Checkins
    The Social Web
    Centers of Gravity
  • 4. A social explosion
    500 million active Facebook users
    Nearly 3 billion Google searches per day
    900,000 blog posts every 24 hours
    1 billion Twitter queries per day
    2 billion YouTube searches per day
  • 5. A premium on social engagement
    93% of Americans believe a company should “have a presence in social media.”
    85% say having a presence is not enough, they should interact with audience.
    The lesson: It’s about much more than a “presence” online.
  • 6. The New “Face(book)” of Marketing
    Markets are conversations
    People talk
    When they’re happy and when they’re angry
    People trust people
    The conversation is global
    Ch-ch-ch-changes
    Use changes behavior
    Use changes attitudes
    This is Life 2.0
    We’re going mobile
    Social media is everyday
  • 7. Snapshot 2010: Social Media Marketing
    • 91% of marketers surveyed indicated they were employing social media for marketing purposes
    • 8. 65% have either just started or have been using social media for only a few months
    • 9. 56% of marketers are using social media for 6 hours or more each week. 30% use it for 11 or more hours weekly.
    *Source: 2010 Social Media Marketing Industry Report by SocialMediaExaminer.com
  • 10. How Corporations Use Social Media
  • 11. Comcast Cares
    Monitor
    Proactive
    Solutions
    Really care
    Critics into champions
    Changing Perceptions
    Changing behavior
  • 12. Punch Pizza – Capture Our Fire
    Crisis communications
    Establish presence
    Citizen marketing
    Direct marketing
    Multichannel
    Online coupons
    Focus group
  • 13. Best Buy – Blue Shirt Nation
    Employee relations
    Empowerment
    Subvert bureaucracy
    C-Suite closer to employees
    Graphics source: Lednine
  • 14. Dell Outlet – Sales Channel
    Direct sales
    eCoupons
    $2 Million
    Customer service
    PR
    Source: Dell2Direct blog
  • 15. H&R Block – Lead Generation
    Free tax advice
    Customer service
    Brand awareness
    Local leads
  • 16. Tyson Foods – Corporate Social Responsibility
    Hunger relief
    Thought leadership
    Demonstrates commitment
    Highlight the cause
    Not just Tyson
    Promote others
  • 17. Ford – Media Relations
    Media includes bloggers
    Digital newsroom
    Social media news releases
    Easy to use
    RSS
  • 18. IBM – Company Bloggers
    Showcase company culture
    Thought leadership
    1,000 voices bloom
  • 19. Jeep – Branding & Citizen Marketing
    Showcase Customer marketers
    Harness enthusiasm
    Free photos
    880 members
    3,800 photos
  • 20. Johnson & Johnson – Public Relations
    Corporate blog
    YouTube channel
    Thought leadership
    PR
  • 21. Social Media Marketing: 2010 & Beyond
    81% plan on increasing their use of blogs
    76% - increase use of Facebook
    73% - increase use of YouTube/video marketing
    71% - increase use of Twitter
    Marketers want to learn more about:
    Social bookmarking sites
    Twitter
    Facebook
    Digg/Reddit/Mixx/StumbleUpon
    LinkedIn
  • 22. 2010 & Beyond: Mobile Smartphone Marketing
    Most marketers indicated they already use mobile networking apps to interact with fans
    Most marketers not yet involved with creating custom mobile apps, mobile advertising or optimizing their websites for mobile smart phones – but are interested in learning more about these opportunities
  • 23. Social Media Best Practices - FYI
    • Know your Target and your Objective – never about you, about your making the community members successful
    • 24. Listen. Find out where they are.
    • 25. Determine what they want.
    • 26. Decide: join their community, make a community, both.
    • 27. Introduce yourself. Invite. Always acknowledge.
    • 28. Ask them for goals and hopes.
    • 29. Share your goals hopes. See how they interrelate.
    • 30. Stick with it.
    Source: NewMarketingLabs.com, Chris Brogan
  • 31. Social Media Best Practices - FYI
    • The Technical Platforms will change. Communities will move. Don’t get wedded to just one (like Facebook, Twitter, Linkedin, myspace.com etc.)
    • 32. Equip community - don’t sell your product.
    • 33. Celebrate them.
    • 34. The ROI of community - Return on influence
    • 35. Resource costs & team. These efforts can’t be outsourced to keep them real. There can be multiple voices but ensure everyone knows the goals. It can be low cost but someone must keep the communications fresh with new content.
    Source: NewMarketingLabs.com, Chris Brogan
  • 36. Contact
    Web
    Tunheim.com
    e-StrategyBlog.com
    SlideShare.net/TunheimPartners
    Twitter
    @derickson
    Email
    kpatrow@tunheim.com
    derickson@tunheim.com
    Phone
    952-851-1600