Social Media Marketing The “Future” is Now October 8, 2010
Tunheim Partners Tunheim Partners Strategic communications company Public relations Public affairs e-Strategy Tunheim Partners’ specialty Internet marketing practice Experienced leadership, strong team
What Is Social Media? Web 1.0 = Publishing/Presentation One-to-many broadcast model Web 2.0 = Sharing/Enabling Many-to-many conversation model Common Features RSS = Ubiquity Activity feeds = Top of mind Personal networks = Friends/Followers/Contacts Trusted source = Word-of-mouth on steroids Conversations = Commenting/Status Updates Sharing = Post/Share/Like Collaborating = Tagging/Organizing/Events Personal media = Blogging/Uploading/Recording Location Based Services = Checkins The Social Web Centers of Gravity
A social explosion 500 million active Facebook users Nearly 3 billion Google searches per day 900,000 blog posts every 24 hours 1 billion Twitter queries per day 2 billion YouTube searches per day
A premium on social engagement 93% of Americans believe a company should “have a presence in social media.” 85% say having a presence is not enough, they should interact with audience. The lesson: It’s about much more than a “presence” online.
The New “Face(book)” of Marketing Markets are conversations People talk When they’re happy and when they’re angry People trust people The conversation is global Ch-ch-ch-changes Use changes behavior Use changes attitudes This is Life 2.0 We’re going mobile Social media is everyday
Johnson & Johnson – Public Relations Corporate blog YouTube channel Thought leadership PR
Social Media Marketing: 2010 & Beyond 81% plan on increasing their use of blogs 76% - increase use of Facebook 73% - increase use of YouTube/video marketing 71% - increase use of Twitter Marketers want to learn more about: Social bookmarking sites Twitter Facebook Digg/Reddit/Mixx/StumbleUpon LinkedIn
2010 & Beyond: Mobile Smartphone Marketing Most marketers indicated they already use mobile networking apps to interact with fans Most marketers not yet involved with creating custom mobile apps, mobile advertising or optimizing their websites for mobile smart phones – but are interested in learning more about these opportunities
Resource costs & team. These efforts can’t be outsourced to keep them real. There can be multiple voices but ensure everyone knows the goals. It can be low cost but someone must keep the communications fresh with new content.