Strategic Marketing With LinkedIn Presented By David Erickson Director of e-Strategy Tunheim Partners [email_address] tunheim.com

What Is LinkedIn? LinkedIn.com A Social Networking Site Facebook for business A Relationship Engine Examines relationships among your contacts … and your contacts’ contacts Knows who you know … and who you should know Trust If you’re a friend of Joe’s…

LinkedIn.com

A Social Networking Site

Facebook for business

A Relationship Engine

Examines relationships among your contacts

… and your contacts’ contacts

Knows who you know

… and who you should know

Trust

If you’re a friend of Joe’s…

Things To Consider Company Information: Too much company information from employee profiles? Recruiters: LinkedIn is used heavily by recruiters. Privacy: The less you share, the less valuable the network.

Company Information: Too much company information from employee profiles?

Recruiters: LinkedIn is used heavily by recruiters.

Privacy: The less you share, the less valuable the network.

LinkedIn Login Screen

LinkedIn Features

LinkedIn Features

LinkedIn Features

LinkedIn Features

LinkedIn Features

Opening & Optimizing Accounts are free or for fee Fill in completely More information = more possible connections Use keywords freekeywords.wordtracker.com Likely search phrases Industry keywords Interest keywords Job title keywords

Accounts are free or for fee

Fill in completely

More information = more possible connections

Use keywords

freekeywords.wordtracker.com

Likely search phrases

Industry keywords

Interest keywords

Job title keywords

Optimizing Your Account

Optimizing Your Account

Optimizing Your Account

Optimizing Your Account

Optimizing Your Account

Optimizing Your Account

Building Your Network Begin with your own network Invite family, friends, colleagues & clients Mining contacts Examine friends’ networks Search for former classmates & co-workers Ask for introductions Encourage people to join Clients & colleagues Search for LIONs LinkedIn Open Networker

Begin with your own network

Invite family, friends, colleagues & clients

Mining contacts

Examine friends’ networks

Search for former classmates & co-workers

Ask for introductions

Encourage people to join

Clients & colleagues

Search for LIONs

LinkedIn Open Networker

LinkedIn Answers Ask Questions As a way to connect with targeted audiences Answer Questions Demonstrate expertise Connect with targeted audiences

Ask Questions

As a way to connect with targeted audiences

Answer Questions

Demonstrate expertise

Connect with targeted audiences

LinkedIn Answers

LinkedIn Answers

LinkedIn Recommendations Ask for recommendations Ask people you trust Return the favor Spread the love Recommend people Multiple Recommendations Establishes trust

Ask for recommendations

Ask people you trust

Return the favor

Spread the love

Recommend people

Multiple Recommendations

Establishes trust

LinkedIn Recommendations

Search LinkedIn Sophisticated & Powerful Search Keyword search Industry search Title search Company search Geographic search Very narrow demographics Research & Find Learn about companies Find people

Sophisticated & Powerful Search

Keyword search

Industry search

Title search

Company search

Geographic search

Very narrow demographics

Research & Find

Learn about companies

Find people

Search LinkedIn

LinkedIn SEO Optimize for external search engines Full view profile Google, Yahoo!, MSN searchable Public profile URL keywords Links from your profile to web sites Links on profile page Other Links to your profile from Other social networking sites Your own blogs/web sites

Optimize for external search engines

Full view profile

Google, Yahoo!, MSN searchable

Public profile URL keywords

Links from your profile to web sites

Links on profile page

Other

Links to your profile from

Other social networking sites

Your own blogs/web sites

LinkedIn Groups Join Connect with targeted audiences Create Must be approved Connect with targeted audiences Promote yourself, a product, service, or company

Join

Connect with targeted audiences

Create

Must be approved

Connect with targeted audiences

Promote yourself, a product, service, or company

Recruiting On LinkedIn Find potential employees Research job applicants Research potential employees Post job openings

Find potential employees

Research job applicants

Research potential employees

Post job openings

Recruiting On LinkedIn

Recruiting On LinkedIn

Recruiting On LinkedIn

LinkedIn Marketing Strategies Brand visibility Expert positioning Announce services Gain new blog readers Service recommendations Find potential clients Respond to requests for services Find the right contact in a company

Brand visibility

Expert positioning

Announce services

Gain new blog readers

Service recommendations

Find potential clients

Respond to requests for services

Find the right contact in a company

Tunheim Partners’ e-Strategy Tunheim Partners Strategic communications company Public relations Public affairs e-Strategy e-Strategy Tunheim Partners’ specialty Internet marketing practice Full service Internet marketing practice Experienced leadership, strong team

Tunheim Partners

Strategic communications company

Public relations

Public affairs

e-Strategy

e-Strategy

Tunheim Partners’ specialty Internet marketing practice

Full service Internet marketing practice

Experienced leadership, strong team

Contact Web tunheim.com e-strategy.com Email [email_address] Phone 952-851-1600

Web

tunheim.com

e-strategy.com

Email

[email_address]

Phone

952-851-1600