Strategic Marketing With LinkedIn  Presented By David Erickson Director of e-Strategy Tunheim Partners [email_address] tun...
What Is LinkedIn? <ul><li>LinkedIn.com </li></ul><ul><li>A Social Networking Site </li></ul><ul><ul><li>Facebook for busin...
Things To Consider <ul><li>Company Information:  Too much company information from employee profiles?  </li></ul><ul><li>R...
LinkedIn Login Screen
LinkedIn Features
LinkedIn Features
LinkedIn Features
LinkedIn Features
LinkedIn Features
Opening & Optimizing <ul><li>Accounts are free or for fee </li></ul><ul><li>Fill in completely </li></ul><ul><ul><li>More ...
Optimizing Your Account
Optimizing Your Account
Optimizing Your Account
Optimizing Your Account
Optimizing Your Account
Optimizing Your Account
Building Your Network <ul><li>Begin with your own network </li></ul><ul><ul><li>Invite family, friends, colleagues & clien...
LinkedIn Answers <ul><li>Ask Questions </li></ul><ul><ul><li>As a way to connect with targeted audiences </li></ul></ul><u...
LinkedIn Answers
LinkedIn Answers
LinkedIn Recommendations <ul><li>Ask for recommendations </li></ul><ul><ul><li>Ask people you trust </li></ul></ul><ul><ul...
LinkedIn Recommendations
Search LinkedIn <ul><li>Sophisticated & Powerful Search </li></ul><ul><ul><li>Keyword search </li></ul></ul><ul><ul><li>In...
Search LinkedIn
LinkedIn SEO <ul><li>Optimize for external search engines </li></ul><ul><ul><li>Full view profile  </li></ul></ul><ul><ul>...
LinkedIn Groups <ul><li>Join </li></ul><ul><ul><li>Connect with targeted audiences </li></ul></ul><ul><li>Create </li></ul...
Recruiting On LinkedIn <ul><li>Find potential employees </li></ul><ul><li>Research job applicants </li></ul><ul><li>Resear...
Recruiting On LinkedIn
Recruiting On LinkedIn
Recruiting On LinkedIn
LinkedIn Marketing Strategies <ul><li>Brand visibility </li></ul><ul><li>Expert positioning </li></ul><ul><li>Announce ser...
Tunheim Partners’ e-Strategy <ul><li>Tunheim Partners </li></ul><ul><ul><li>Strategic communications company </li></ul></u...
Contact <ul><li>Web </li></ul><ul><ul><li>tunheim.com </li></ul></ul><ul><ul><li>e-strategy.com </li></ul></ul><ul><li>Ema...
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Strategic Marketing With Linked In 040908

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This presentation by Tunheim Partners' David Erickson, Director of e-Strategy, addresses how to use LinkedIn for strategic marketing purposes.

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Strategic Marketing With Linked In 040908

  1. 1. Strategic Marketing With LinkedIn Presented By David Erickson Director of e-Strategy Tunheim Partners [email_address] tunheim.com
  2. 2. What Is LinkedIn? <ul><li>LinkedIn.com </li></ul><ul><li>A Social Networking Site </li></ul><ul><ul><li>Facebook for business </li></ul></ul><ul><li>A Relationship Engine </li></ul><ul><ul><li>Examines relationships among your contacts </li></ul></ul><ul><ul><li>… and your contacts’ contacts </li></ul></ul><ul><ul><li>Knows who you know </li></ul></ul><ul><ul><li>… and who you should know </li></ul></ul><ul><li>Trust </li></ul><ul><ul><li>If you’re a friend of Joe’s… </li></ul></ul>
  3. 3. Things To Consider <ul><li>Company Information: Too much company information from employee profiles?  </li></ul><ul><li>Recruiters: LinkedIn is used heavily by recruiters. </li></ul><ul><li>Privacy: The less you share, the less valuable the network. </li></ul>
  4. 4. LinkedIn Login Screen
  5. 5. LinkedIn Features
  6. 6. LinkedIn Features
  7. 7. LinkedIn Features
  8. 8. LinkedIn Features
  9. 9. LinkedIn Features
  10. 10. Opening & Optimizing <ul><li>Accounts are free or for fee </li></ul><ul><li>Fill in completely </li></ul><ul><ul><li>More information = more possible connections </li></ul></ul><ul><li>Use keywords </li></ul><ul><ul><li>freekeywords.wordtracker.com </li></ul></ul><ul><ul><li>Likely search phrases </li></ul></ul><ul><ul><li>Industry keywords </li></ul></ul><ul><ul><li>Interest keywords </li></ul></ul><ul><ul><li>Job title keywords </li></ul></ul>
  11. 11. Optimizing Your Account
  12. 12. Optimizing Your Account
  13. 13. Optimizing Your Account
  14. 14. Optimizing Your Account
  15. 15. Optimizing Your Account
  16. 16. Optimizing Your Account
  17. 17. Building Your Network <ul><li>Begin with your own network </li></ul><ul><ul><li>Invite family, friends, colleagues & clients </li></ul></ul><ul><li>Mining contacts </li></ul><ul><ul><li>Examine friends’ networks </li></ul></ul><ul><ul><li>Search for former classmates & co-workers </li></ul></ul><ul><li>Ask for introductions </li></ul><ul><li>Encourage people to join </li></ul><ul><ul><li>Clients & colleagues </li></ul></ul><ul><li>Search for LIONs </li></ul><ul><ul><li>LinkedIn Open Networker </li></ul></ul>
  18. 18. LinkedIn Answers <ul><li>Ask Questions </li></ul><ul><ul><li>As a way to connect with targeted audiences </li></ul></ul><ul><li>Answer Questions </li></ul><ul><ul><li>Demonstrate expertise </li></ul></ul><ul><ul><li>Connect with targeted audiences </li></ul></ul>
  19. 19. LinkedIn Answers
  20. 20. LinkedIn Answers
  21. 21. LinkedIn Recommendations <ul><li>Ask for recommendations </li></ul><ul><ul><li>Ask people you trust </li></ul></ul><ul><ul><li>Return the favor </li></ul></ul><ul><li>Spread the love </li></ul><ul><ul><li>Recommend people </li></ul></ul><ul><li>Multiple Recommendations </li></ul><ul><ul><li>Establishes trust </li></ul></ul>
  22. 22. LinkedIn Recommendations
  23. 23. Search LinkedIn <ul><li>Sophisticated & Powerful Search </li></ul><ul><ul><li>Keyword search </li></ul></ul><ul><ul><li>Industry search </li></ul></ul><ul><ul><li>Title search </li></ul></ul><ul><ul><li>Company search </li></ul></ul><ul><ul><li>Geographic search </li></ul></ul><ul><li>Very narrow demographics </li></ul><ul><li>Research & Find </li></ul><ul><ul><li>Learn about companies </li></ul></ul><ul><ul><li>Find people </li></ul></ul>
  24. 24. Search LinkedIn
  25. 25. LinkedIn SEO <ul><li>Optimize for external search engines </li></ul><ul><ul><li>Full view profile </li></ul></ul><ul><ul><ul><li>Google, Yahoo!, MSN searchable </li></ul></ul></ul><ul><ul><li>Public profile URL keywords </li></ul></ul><ul><ul><li>Links from your profile to web sites </li></ul></ul><ul><ul><ul><li>Links on profile page </li></ul></ul></ul><ul><ul><ul><li>Other </li></ul></ul></ul><ul><ul><li>Links to your profile from </li></ul></ul><ul><ul><ul><li>Other social networking sites </li></ul></ul></ul><ul><ul><ul><li>Your own blogs/web sites </li></ul></ul></ul>
  26. 26. LinkedIn Groups <ul><li>Join </li></ul><ul><ul><li>Connect with targeted audiences </li></ul></ul><ul><li>Create </li></ul><ul><ul><li>Must be approved </li></ul></ul><ul><ul><li>Connect with targeted audiences </li></ul></ul><ul><ul><li>Promote yourself, a product, service, or company </li></ul></ul>
  27. 27. Recruiting On LinkedIn <ul><li>Find potential employees </li></ul><ul><li>Research job applicants </li></ul><ul><li>Research potential employees </li></ul><ul><li>Post job openings </li></ul>
  28. 28. Recruiting On LinkedIn
  29. 29. Recruiting On LinkedIn
  30. 30. Recruiting On LinkedIn
  31. 31. LinkedIn Marketing Strategies <ul><li>Brand visibility </li></ul><ul><li>Expert positioning </li></ul><ul><li>Announce services </li></ul><ul><li>Gain new blog readers </li></ul><ul><li>Service recommendations </li></ul><ul><li>Find potential clients </li></ul><ul><li>Respond to requests for services </li></ul><ul><li>Find the right contact in a company </li></ul>
  32. 32. Tunheim Partners’ e-Strategy <ul><li>Tunheim Partners </li></ul><ul><ul><li>Strategic communications company </li></ul></ul><ul><ul><li>Public relations </li></ul></ul><ul><ul><li>Public affairs </li></ul></ul><ul><ul><li>e-Strategy </li></ul></ul><ul><li>e-Strategy </li></ul><ul><ul><li>Tunheim Partners’ specialty Internet marketing practice </li></ul></ul><ul><ul><li>Full service Internet marketing practice </li></ul></ul><ul><ul><li>Experienced leadership, strong team </li></ul></ul>
  33. 33. Contact <ul><li>Web </li></ul><ul><ul><li>tunheim.com </li></ul></ul><ul><ul><li>e-strategy.com </li></ul></ul><ul><li>Email </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>Phone </li></ul><ul><ul><li>952-851-1600 </li></ul></ul>

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