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Social Bookmark Marketing With del.Icio.us

From tunheimpartners, 5 months ago

A presentation from Tunheim Partners' e-Strategy practice about ma more

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Slide 1:Social Bookmark Marketing Why del.icio.us Is Just That Tunheim.com & e-Strategy.com

Slide 2: What Is Social Bookmarking • Browser Bookmarks/Favorites • Shareable – With other users or the world • Includes Metadata in the form of tags – Sortable – Tag cloud • RSS enabled – Subscribeable – Easy to syndicate & republish

Slide 3: So What? • Bookmarks always available • Makes it easy to share/publish compilations • Adds metadata to web pages, helping search engines better understand them • Makes new sites/pages easier to find • Research tool • Popularity engine

Slide 4: Popular Services • del.icio.us – Also Delicious.com – Yahoo – 30 million users • StumpleUpon – StumbleUpon.com – eBay • Ma.gnolia – Ma.gnolia.com • Simpy – Simpy.com • diigo – Diigo.com