Social Bookmark Marketing Why del.icio.us Is Just That Tunheim.com & e-Strategy.com

What Is Social Bookmarking Browser Bookmarks/Favorites Shareable With other users or the world Includes Metadata in the form of tags Sortable Tag cloud RSS enabled Subscribeable Easy to syndicate & republish

Browser Bookmarks/Favorites

Shareable

With other users or the world

Includes Metadata in the form of tags

Sortable

Tag cloud

RSS enabled

Subscribeable

Easy to syndicate & republish

So What? Bookmarks always available Makes it easy to share/publish compilations Adds metadata to web pages, helping search engines better understand them Makes new sites/pages easier to find Research tool Popularity engine

Bookmarks always available

Makes it easy to share/publish compilations

Adds metadata to web pages, helping search engines better understand them

Makes new sites/pages easier to find

Research tool

Popularity engine

Popular Services del.icio.us Also Delicious.com Yahoo 30 million users StumpleUpon StumbleUpon.com eBay Ma.gnolia Ma.gnolia.com Simpy Simpy.com diigo Diigo.com

del.icio.us

Also Delicious.com

Yahoo

30 million users

StumpleUpon

StumbleUpon.com

eBay

Ma.gnolia

Ma.gnolia.com

Simpy

Simpy.com

diigo

Diigo.com

Getting Started http://del.icio.us Sign up for free del.icio.us/yourusername Browser extension Play tagger Settings Edit password/email/profile Import/Export Private saving RSS feed license Delete/rename/bundle tags Network privacy Subscriptions Blog posting

http://del.icio.us

Sign up for free

del.icio.us/yourusername

Browser extension

Play tagger

Settings

Edit password/email/profile

Import/Export

Private saving

RSS feed license

Delete/rename/bundle tags

Network privacy

Subscriptions

Blog posting

Bookmarking A Web Page Bookmark With tags With notes Title comes from TITLE tag Editing A Bookmark Editing/deleting

Bookmark

With tags

With notes

Title comes from TITLE tag

Editing A Bookmark

Editing/deleting

Bookmark Tags Fun With Tags Tags accumulate Form a tag cloud Auto-complete Sorting bookmarks Combining tags

Fun With Tags

Tags accumulate

Form a tag cloud

Auto-complete

Sorting bookmarks

Combining tags

Research Tool Finding other sites del.icio.us/tag/your+keywords Popular tags del.icio.us/tag Subscriptions del.icio.us/subscriptions/username URL history del.icio.us/url

Finding other sites

del.icio.us/tag/your+keywords

Popular tags

del.icio.us/tag

Subscriptions

del.icio.us/subscriptions/username

URL history

del.icio.us/url

Popularity Engine Front Page Hotlist Tag cloud “Saved By” numbers Who saved page When they saved it Tags they used

Front Page

Hotlist

Tag cloud

“Saved By” numbers

Who saved page

When they saved it

Tags they used

Social Bookmarks Share with the world Find users who have saved same content Find users by interest (tags) Add users to your network del.icio.us/network/username Share links with other users Links for You

Share with the world

Find users who have saved same content

Find users by interest (tags)

Add users to your network

del.icio.us/network/username

Share links with other users

Links for You

RSSified! RSS-enabled Bookmarks Search Engine Friendly Subscribe using RSS Reader Easily Republished Blogging Network badges Link rolls Tag rolls Link blogging Feedburner HTML Email Subscriptions

RSS-enabled Bookmarks

Search Engine Friendly

Subscribe using RSS Reader

Easily Republished

Blogging

Network badges

Link rolls

Tag rolls

Link blogging

Feedburner

HTML

Email Subscriptions

Marketing Utility Targeted audience based on interests (tags) Search Engine Marketing Owned by Yahoo Tightly focused link collections Expert positioning Client and/or media relations Competition research Trendspotter

Targeted audience based on interests (tags)

Search Engine Marketing

Owned by Yahoo

Tightly focused link collections

Expert positioning

Client and/or media relations

Competition research

Trendspotter