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Social Bookmark Marketing With del.Icio.us
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Social Bookmark Marketing With del.Icio.us

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A presentation from Tunheim Partners' e-Strategy practice about marketing with social bookmarking services such as del.iciol.us.

A presentation from Tunheim Partners' e-Strategy practice about marketing with social bookmarking services such as del.iciol.us.

Published in Business , Technology
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Transcript

  • 1. Social Bookmark Marketing Why del.icio.us Is Just That Tunheim.com & e-Strategy.com
  • 2. What Is Social Bookmarking
    • Browser Bookmarks/Favorites
    • Shareable
      • With other users or the world
    • Includes Metadata in the form of tags
      • Sortable
      • Tag cloud
    • RSS enabled
      • Subscribeable
      • Easy to syndicate & republish
  • 3. So What?
    • Bookmarks always available
    • Makes it easy to share/publish compilations
    • Adds metadata to web pages, helping search engines better understand them
    • Makes new sites/pages easier to find
    • Research tool
    • Popularity engine
  • 4. Popular Services
    • del.icio.us
      • Also Delicious.com
      • Yahoo
      • 30 million users
    • StumpleUpon
      • StumbleUpon.com
      • eBay
    • Ma.gnolia
      • Ma.gnolia.com
    • Simpy
      • Simpy.com
    • diigo
      • Diigo.com
  • 5. Getting Started
    • http://del.icio.us
      • Sign up for free
      • del.icio.us/yourusername
      • Browser extension
      • Play tagger
    • Settings
      • Edit password/email/profile
      • Import/Export
      • Private saving
      • RSS feed license
      • Delete/rename/bundle tags
      • Network privacy
      • Subscriptions
      • Blog posting
  • 6. Bookmarking A Web Page
    • Bookmark
      • With tags
      • With notes
      • Title comes from TITLE tag
    • Editing A Bookmark
      • Editing/deleting
  • 7. Bookmark Tags
    • Fun With Tags
      • Tags accumulate
      • Form a tag cloud
      • Auto-complete
      • Sorting bookmarks
      • Combining tags
  • 8. Research Tool
    • Finding other sites
      • del.icio.us/tag/your+keywords
      • Popular tags
        • del.icio.us/tag
      • Subscriptions
        • del.icio.us/subscriptions/username
      • URL history
        • del.icio.us/url
  • 9. Popularity Engine
    • Front Page
      • Hotlist
      • Tag cloud
    • “Saved By” numbers
      • Who saved page
      • When they saved it
      • Tags they used
  • 10. Social Bookmarks
    • Share with the world
    • Find users who have saved same content
    • Find users by interest (tags)
    • Add users to your network
      • del.icio.us/network/username
    • Share links with other users
      • Links for You
  • 11. RSSified!
    • RSS-enabled Bookmarks
      • Search Engine Friendly
      • Subscribe using RSS Reader
      • Easily Republished
        • Blogging
          • Network badges
          • Link rolls
          • Tag rolls
          • Link blogging
        • Feedburner
          • HTML
          • Email Subscriptions
  • 12. Marketing Utility
    • Targeted audience based on interests (tags)
    • Search Engine Marketing
      • Owned by Yahoo
      • Tightly focused link collections
    • Expert positioning
    • Client and/or media relations
    • Competition research
    • Trendspotter