Social Bookmark Marketing Why del.icio.us Is Just That Tunheim.com & e-Strategy.com
What Is Social Bookmarking <ul><li>Browser Bookmarks/Favorites </li></ul><ul><li>Shareable </li></ul><ul><ul><li>With othe...
So What? <ul><li>Bookmarks always available </li></ul><ul><li>Makes it easy to share/publish compilations </li></ul><ul><l...
Popular Services <ul><li>del.icio.us </li></ul><ul><ul><li>Also  Delicious.com </li></ul></ul><ul><ul><li>Yahoo </li></ul>...
Getting Started <ul><li>http://del.icio.us </li></ul><ul><ul><li>Sign up for free </li></ul></ul><ul><ul><li>del.icio.us/y...
Bookmarking A Web Page <ul><li>Bookmark  </li></ul><ul><ul><li>With tags </li></ul></ul><ul><ul><li>With notes </li></ul><...
Bookmark Tags <ul><li>Fun With Tags </li></ul><ul><ul><li>Tags accumulate </li></ul></ul><ul><ul><li>Form a tag cloud </li...
Research Tool <ul><li>Finding other sites </li></ul><ul><ul><li>del.icio.us/tag/your+keywords </li></ul></ul><ul><ul><li>P...
Popularity Engine <ul><li>Front Page </li></ul><ul><ul><li>Hotlist </li></ul></ul><ul><ul><li>Tag cloud </li></ul></ul><ul...
Social  Bookmarks <ul><li>Share with the world </li></ul><ul><li>Find users who have saved same content </li></ul><ul><li>...
RSSified! <ul><li>RSS-enabled Bookmarks </li></ul><ul><ul><li>Search Engine Friendly </li></ul></ul><ul><ul><li>Subscribe ...
Marketing Utility <ul><li>Targeted audience based on interests (tags) </li></ul><ul><li>Search Engine Marketing </li></ul>...
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Social Bookmark Marketing With del.Icio.us

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A presentation from Tunheim Partners' e-Strategy practice about marketing with social bookmarking services such as del.iciol.us.

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Social Bookmark Marketing With del.Icio.us

  1. 1. Social Bookmark Marketing Why del.icio.us Is Just That Tunheim.com & e-Strategy.com
  2. 2. What Is Social Bookmarking <ul><li>Browser Bookmarks/Favorites </li></ul><ul><li>Shareable </li></ul><ul><ul><li>With other users or the world </li></ul></ul><ul><li>Includes Metadata in the form of tags </li></ul><ul><ul><li>Sortable </li></ul></ul><ul><ul><li>Tag cloud </li></ul></ul><ul><li>RSS enabled </li></ul><ul><ul><li>Subscribeable </li></ul></ul><ul><ul><li>Easy to syndicate & republish </li></ul></ul>
  3. 3. So What? <ul><li>Bookmarks always available </li></ul><ul><li>Makes it easy to share/publish compilations </li></ul><ul><li>Adds metadata to web pages, helping search engines better understand them </li></ul><ul><li>Makes new sites/pages easier to find </li></ul><ul><li>Research tool </li></ul><ul><li>Popularity engine </li></ul>
  4. 4. Popular Services <ul><li>del.icio.us </li></ul><ul><ul><li>Also Delicious.com </li></ul></ul><ul><ul><li>Yahoo </li></ul></ul><ul><ul><li>30 million users </li></ul></ul><ul><li>StumpleUpon </li></ul><ul><ul><li>StumbleUpon.com </li></ul></ul><ul><ul><li>eBay </li></ul></ul><ul><li>Ma.gnolia </li></ul><ul><ul><li>Ma.gnolia.com </li></ul></ul><ul><li>Simpy </li></ul><ul><ul><li>Simpy.com </li></ul></ul><ul><li>diigo </li></ul><ul><ul><li>Diigo.com </li></ul></ul>
  5. 5. Getting Started <ul><li>http://del.icio.us </li></ul><ul><ul><li>Sign up for free </li></ul></ul><ul><ul><li>del.icio.us/yourusername </li></ul></ul><ul><ul><li>Browser extension </li></ul></ul><ul><ul><li>Play tagger </li></ul></ul><ul><li>Settings </li></ul><ul><ul><li>Edit password/email/profile </li></ul></ul><ul><ul><li>Import/Export </li></ul></ul><ul><ul><li>Private saving </li></ul></ul><ul><ul><li>RSS feed license </li></ul></ul><ul><ul><li>Delete/rename/bundle tags </li></ul></ul><ul><ul><li>Network privacy </li></ul></ul><ul><ul><li>Subscriptions </li></ul></ul><ul><ul><li>Blog posting </li></ul></ul>
  6. 6. Bookmarking A Web Page <ul><li>Bookmark </li></ul><ul><ul><li>With tags </li></ul></ul><ul><ul><li>With notes </li></ul></ul><ul><ul><li>Title comes from TITLE tag </li></ul></ul><ul><li>Editing A Bookmark </li></ul><ul><ul><li>Editing/deleting </li></ul></ul>
  7. 7. Bookmark Tags <ul><li>Fun With Tags </li></ul><ul><ul><li>Tags accumulate </li></ul></ul><ul><ul><li>Form a tag cloud </li></ul></ul><ul><ul><li>Auto-complete </li></ul></ul><ul><ul><li>Sorting bookmarks </li></ul></ul><ul><ul><li>Combining tags </li></ul></ul>
  8. 8. Research Tool <ul><li>Finding other sites </li></ul><ul><ul><li>del.icio.us/tag/your+keywords </li></ul></ul><ul><ul><li>Popular tags </li></ul></ul><ul><ul><ul><li>del.icio.us/tag </li></ul></ul></ul><ul><ul><li>Subscriptions </li></ul></ul><ul><ul><ul><li>del.icio.us/subscriptions/username </li></ul></ul></ul><ul><ul><li>URL history </li></ul></ul><ul><ul><ul><li>del.icio.us/url </li></ul></ul></ul>
  9. 9. Popularity Engine <ul><li>Front Page </li></ul><ul><ul><li>Hotlist </li></ul></ul><ul><ul><li>Tag cloud </li></ul></ul><ul><li>“Saved By” numbers </li></ul><ul><ul><li>Who saved page </li></ul></ul><ul><ul><li>When they saved it </li></ul></ul><ul><ul><li>Tags they used </li></ul></ul>
  10. 10. Social Bookmarks <ul><li>Share with the world </li></ul><ul><li>Find users who have saved same content </li></ul><ul><li>Find users by interest (tags) </li></ul><ul><li>Add users to your network </li></ul><ul><ul><li>del.icio.us/network/username </li></ul></ul><ul><li>Share links with other users </li></ul><ul><ul><li>Links for You </li></ul></ul>
  11. 11. RSSified! <ul><li>RSS-enabled Bookmarks </li></ul><ul><ul><li>Search Engine Friendly </li></ul></ul><ul><ul><li>Subscribe using RSS Reader </li></ul></ul><ul><ul><li>Easily Republished </li></ul></ul><ul><ul><ul><li>Blogging </li></ul></ul></ul><ul><ul><ul><ul><li>Network badges </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Link rolls </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Tag rolls </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Link blogging </li></ul></ul></ul></ul><ul><ul><ul><li>Feedburner </li></ul></ul></ul><ul><ul><ul><ul><li>HTML </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Email Subscriptions </li></ul></ul></ul></ul>
  12. 12. Marketing Utility <ul><li>Targeted audience based on interests (tags) </li></ul><ul><li>Search Engine Marketing </li></ul><ul><ul><li>Owned by Yahoo </li></ul></ul><ul><ul><li>Tightly focused link collections </li></ul></ul><ul><li>Expert positioning </li></ul><ul><li>Client and/or media relations </li></ul><ul><li>Competition research </li></ul><ul><li>Trendspotter </li></ul>

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