SEO Tips for Bloggers WCCO TV Bloginar October 9, 2008
Who We Are: About Tunheim Partners Well-regarded thinking  and  crisp execution  –  these are the building blocks of Tunhe...
<ul><li>e-Strategy </li></ul><ul><ul><li>Tunheim Partners’ specialty full service Internet marketing practice </li></ul></...
Keyword Research <ul><li>Use search phrases people are actually using to find your content  </li></ul><ul><li>Use these ke...
Optimize Your Blog <ul><li>Learn enough HTML/CSS to be dangerous  </li></ul><ul><li>Use keywords in your domain name  </li...
RSS Feed Optimization/Marketing <ul><li>FeedBurner    </li></ul><ul><ul><li>Brand </li></ul></ul><ul><ul><li>Customize </l...
Ping <ul><li>Make sure your blog pings the major services for each post  </li></ul><ul><li>Feedburner pings are built in  ...
Link Building <ul><li>Other blogs: </li></ul><ul><ul><li>Blogrolls  </li></ul></ul><ul><ul><li>Comments  </li></ul></ul><u...
Analytics <ul><li>Google Analytics </li></ul><ul><ul><li>Examine incoming links  </li></ul></ul><ul><ul><li>Look for crawl...
Resources <ul><li>Search Engine Optimization </li></ul><ul><ul><li>Search Engine Watch </li></ul></ul><ul><ul><ul><li>sear...
Thank you <ul><li>This presentation available at: http://www.slideshare.net/tunheimpartners/search-engine-optimization-tip...
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Search Engine Optimization Tips For Bloggers

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David Erickson, Tunheim Partners' Director of e-Strategy, provides SEO tips for bloggers.

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Search Engine Optimization Tips For Bloggers

  1. 1. SEO Tips for Bloggers WCCO TV Bloginar October 9, 2008
  2. 2. Who We Are: About Tunheim Partners Well-regarded thinking and crisp execution – these are the building blocks of Tunheim Partners. Our clients turn to us to help them capitalize on important communications opportunities. We respond with insightful counsel and service to help them achieve their objectives.
  3. 3. <ul><li>e-Strategy </li></ul><ul><ul><li>Tunheim Partners’ specialty full service Internet marketing practice </li></ul></ul><ul><ul><ul><li>Search Engine Marketing/Optimization </li></ul></ul></ul><ul><ul><ul><li>Email Marketing </li></ul></ul></ul><ul><ul><ul><li>Social Media Marketing </li></ul></ul></ul><ul><ul><ul><li>Ecommerce </li></ul></ul></ul><ul><ul><ul><li>Online Reputation Management </li></ul></ul></ul><ul><ul><ul><li>Blog Marketing </li></ul></ul></ul><ul><ul><ul><li>Video Marketing </li></ul></ul></ul><ul><ul><ul><li>Mobile Marketing </li></ul></ul></ul><ul><ul><li>Experienced leadership, strong team </li></ul></ul>Tunheim Partners – e-Strategy Service Offering
  4. 4. Keyword Research <ul><li>Use search phrases people are actually using to find your content </li></ul><ul><li>Use these keywords in your blog post </li></ul><ul><ul><li>Title of your post </li></ul></ul><ul><ul><li>The body copy </li></ul></ul><ul><ul><li>Summary or description </li></ul></ul><ul><ul><li>Your tags </li></ul></ul><ul><li>Write for humans with search engines in mind </li></ul><ul><li>Posts should read naturally </li></ul><ul><li>Keyword Research Tools: </li></ul><ul><ul><li>Google Insights for Search ; Google Hot Trends ; Google AdWords Keyword Tool </li></ul></ul><ul><ul><li>Keyword Discovery ; Keyword Discovery Keyword Directory </li></ul></ul><ul><ul><li>Live Search xRank ; Microsoft adCenter Keyword Forecast Tool </li></ul></ul><ul><ul><li>WordTracker </li></ul></ul>
  5. 5. Optimize Your Blog <ul><li>Learn enough HTML/CSS to be dangerous </li></ul><ul><li>Use keywords in your domain name </li></ul><ul><li>Use keywords in file name of posts </li></ul><ul><li>Use keywords in categories </li></ul><ul><li>TITLE first, blog name last </li></ul><ul><li>Unique TITLE, META DESCRIPTION & META KEYWORD tags </li></ul><ul><li>Do not allow comment spam </li></ul><ul><ul><li>Consider using Nofollow attribute </li></ul></ul><ul><li>Make sure your site is easily indexed </li></ul><ul><ul><li>Turn off &quot;hide from search engines&quot; function </li></ul></ul><ul><ul><li>Search engines can't use forms or search boxes </li></ul></ul><ul><li>Implement an XML Sitemap </li></ul>
  6. 6. RSS Feed Optimization/Marketing <ul><li>FeedBurner   </li></ul><ul><ul><li>Brand </li></ul></ul><ul><ul><li>Customize </li></ul></ul><ul><li>Submit to search engines </li></ul><ul><li>Import to </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>FriendFeed </li></ul></ul><ul><ul><li>Others </li></ul></ul>
  7. 7. Ping <ul><li>Make sure your blog pings the major services for each post </li></ul><ul><li>Feedburner pings are built in </li></ul><ul><li>Technorati </li></ul><ul><li>Blog Flux pinger </li></ul><ul><li>PingMyBlog.com </li></ul><ul><li>Ping- o-Matic ! </li></ul><ul><li>Pingoat </li></ul>
  8. 8. Link Building <ul><li>Other blogs: </li></ul><ul><ul><li>Blogrolls </li></ul></ul><ul><ul><li>Comments </li></ul></ul><ul><ul><li>Trackbacks </li></ul></ul><ul><li>Social Media: </li></ul><ul><ul><li>Profile links </li></ul></ul><ul><ul><li>Social networks </li></ul></ul><ul><ul><li>Social bookmarking </li></ul></ul><ul><ul><li>RSS Aggregators </li></ul></ul><ul><li>Web site/blog directories </li></ul><ul><ul><li>Local blog directories </li></ul></ul><ul><ul><li>dmoz </li></ul></ul><ul><ul><li>Yahoo Directory – For fee </li></ul></ul><ul><ul><li>Business.com – For fee </li></ul></ul><ul><li>Mainstream Media </li></ul><ul><ul><li>If interviewed, ask for a link </li></ul></ul>
  9. 9. Analytics <ul><li>Google Analytics </li></ul><ul><ul><li>Examine incoming links </li></ul></ul><ul><ul><li>Look for crawl errors </li></ul></ul><ul><ul><li>Examine visitor patterns </li></ul></ul><ul><ul><li>Watch bounce rate </li></ul></ul><ul><li>Google Webmaster Central </li></ul><ul><ul><li>Submit RSS feed/XML Site Map </li></ul></ul><ul><li>FeedBurner </li></ul><ul><li>Google AdPlanner </li></ul><ul><li>Yahoo Web Analytics (in beta) </li></ul><ul><li>Yahoo Site Explorer </li></ul><ul><ul><li>Submit RSS Feed/XML Site Map </li></ul></ul><ul><li>Live Search Webmaster Center </li></ul><ul><li>Quantcast </li></ul><ul><li>Compete </li></ul>
  10. 10. Resources <ul><li>Search Engine Optimization </li></ul><ul><ul><li>Search Engine Watch </li></ul></ul><ul><ul><ul><li>searchenginewatch.com </li></ul></ul></ul><ul><ul><li>Search Engine Land </li></ul></ul><ul><ul><ul><li>searchengineland.com </li></ul></ul></ul><ul><ul><li>Daily SearchCast </li></ul></ul><ul><ul><ul><li>dailysearchcast.com </li></ul></ul></ul><ul><ul><li>Webmaster Radio </li></ul></ul><ul><ul><ul><li>webmasterradio.fm </li></ul></ul></ul><ul><li>Blogs </li></ul><ul><ul><li>Internet Marketing Blog </li></ul></ul><ul><ul><ul><li>e-strategyblog.com </li></ul></ul></ul><ul><ul><li>Matt Cutts – Google’s webmaster liaison </li></ul></ul><ul><ul><ul><li>mattcutts.com /blog </li></ul></ul></ul><ul><ul><li>SEOmoz blog </li></ul></ul><ul><ul><ul><li>seomoz.org /blog </li></ul></ul></ul>
  11. 11. Thank you <ul><li>This presentation available at: http://www.slideshare.net/tunheimpartners/search-engine-optimization-tips-for-bloggers-presentation/ </li></ul><ul><li>For more information contact: </li></ul><ul><li>David Erickson </li></ul><ul><li>952-851-7242 </li></ul><ul><li>[email_address] </li></ul><ul><li>Tunheim.com </li></ul><ul><li>e-Strategy.com </li></ul><ul><li>e-Strategyblog.com </li></ul><ul><li>EcoLogicblog.com </li></ul>

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