SEO Tips for Bloggers WCCO TV Bloginar October 9, 2008

Who We Are: About Tunheim Partners Well-regarded thinking and crisp execution – these are the building blocks of Tunheim Partners. Our clients turn to us to help them capitalize on important communications opportunities. We respond with insightful counsel and service to help them achieve their objectives.

e-Strategy Tunheim Partners’ specialty full service Internet marketing practice Search Engine Marketing/Optimization Email Marketing Social Media Marketing Ecommerce Online Reputation Management Blog Marketing Video Marketing Mobile Marketing Experienced leadership, strong team Tunheim Partners – e-Strategy Service Offering

e-Strategy

Tunheim Partners’ specialty full service Internet marketing practice

Search Engine Marketing/Optimization

Email Marketing

Social Media Marketing

Ecommerce

Online Reputation Management

Blog Marketing

Video Marketing

Mobile Marketing

Experienced leadership, strong team

Keyword Research Use search phrases people are actually using to find your content Use these keywords in your blog post Title of your post The body copy Summary or description Your tags Write for humans with search engines in mind Posts should read naturally Keyword Research Tools: Google Insights for Search ; Google Hot Trends ; Google AdWords Keyword Tool Keyword Discovery ; Keyword Discovery Keyword Directory Live Search xRank ; Microsoft adCenter Keyword Forecast Tool WordTracker

Use search phrases people are actually using to find your content

Use these keywords in your blog post

Title of your post

The body copy

Summary or description

Your tags

Write for humans with search engines in mind

Posts should read naturally

Keyword Research Tools:

Google Insights for Search ; Google Hot Trends ; Google AdWords Keyword Tool

Keyword Discovery ; Keyword Discovery Keyword Directory

Live Search xRank ; Microsoft adCenter Keyword Forecast Tool

WordTracker

Optimize Your Blog Learn enough HTML/CSS to be dangerous Use keywords in your domain name Use keywords in file name of posts Use keywords in categories TITLE first, blog name last Unique TITLE, META DESCRIPTION & META KEYWORD tags Do not allow comment spam Consider using Nofollow attribute Make sure your site is easily indexed Turn off "hide from search engines" function Search engines can't use forms or search boxes Implement an XML Sitemap

Learn enough HTML/CSS to be dangerous

Use keywords in your domain name

Use keywords in file name of posts

Use keywords in categories

TITLE first, blog name last

Unique TITLE, META DESCRIPTION & META KEYWORD tags

Do not allow comment spam

Consider using Nofollow attribute

Make sure your site is easily indexed

Turn off "hide from search engines" function

Search engines can't use forms or search boxes

Implement an XML Sitemap

RSS Feed Optimization/Marketing FeedBurner Brand Customize Submit to search engines Import to Facebook Twitter FriendFeed Others

FeedBurner

Brand

Customize

Submit to search engines

Import to

Facebook

Twitter

FriendFeed

Others

Ping Make sure your blog pings the major services for each post Feedburner pings are built in Technorati Blog Flux pinger PingMyBlog.com Ping- o-Matic ! Pingoat

Make sure your blog pings the major services for each post

Feedburner pings are built in

Technorati

Blog Flux pinger

PingMyBlog.com

Ping- o-Matic !

Pingoat

Link Building Other blogs: Blogrolls Comments Trackbacks Social Media: Profile links Social networks Social bookmarking RSS Aggregators Web site/blog directories Local blog directories dmoz Yahoo Directory – For fee Business.com – For fee Mainstream Media If interviewed, ask for a link

Other blogs:

Blogrolls

Comments

Trackbacks

Social Media:

Profile links

Social networks

Social bookmarking

RSS Aggregators

Web site/blog directories

Local blog directories

dmoz

Yahoo Directory – For fee

Business.com – For fee

Mainstream Media

If interviewed, ask for a link

Analytics Google Analytics Examine incoming links Look for crawl errors Examine visitor patterns Watch bounce rate Google Webmaster Central Submit RSS feed/XML Site Map FeedBurner Google AdPlanner Yahoo Web Analytics (in beta) Yahoo Site Explorer Submit RSS Feed/XML Site Map Live Search Webmaster Center Quantcast Compete

Google Analytics

Examine incoming links

Look for crawl errors

Examine visitor patterns

Watch bounce rate

Google Webmaster Central

Submit RSS feed/XML Site Map

FeedBurner

Google AdPlanner

Yahoo Web Analytics (in beta)

Yahoo Site Explorer

Submit RSS Feed/XML Site Map

Live Search Webmaster Center

Quantcast

Compete

Resources Search Engine Optimization Search Engine Watch searchenginewatch.com Search Engine Land searchengineland.com Daily SearchCast dailysearchcast.com Webmaster Radio webmasterradio.fm Blogs Internet Marketing Blog e-strategyblog.com Matt Cutts – Google’s webmaster liaison mattcutts.com /blog SEOmoz blog seomoz.org /blog

Search Engine Optimization

Search Engine Watch

searchenginewatch.com

Search Engine Land

searchengineland.com

Daily SearchCast

dailysearchcast.com

Webmaster Radio

webmasterradio.fm

Blogs

Internet Marketing Blog

e-strategyblog.com

Matt Cutts – Google’s webmaster liaison

mattcutts.com /blog

SEOmoz blog

seomoz.org /blog

Thank you This presentation available at: http://www.slideshare.net/tunheimpartners/search-engine-optimization-tips-for-bloggers-presentation/ For more information contact: David Erickson 952-851-7242 [email_address] Tunheim.com e-Strategy.com e-Strategyblog.com EcoLogicblog.com

This presentation available at: http://www.slideshare.net/tunheimpartners/search-engine-optimization-tips-for-bloggers-presentation/

For more information contact:

David Erickson

952-851-7242

[email_address]

Tunheim.com

e-Strategy.com

e-Strategyblog.com

EcoLogicblog.com