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How People Use Technology To Consume Media   050708
 

How People Use Technology To Consume Media 050708

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This presentation by David Erickson, Director of e-Strategy at Tunheim Partners, addresses how people use technology to communicate.

This presentation by David Erickson, Director of e-Strategy at Tunheim Partners, addresses how people use technology to communicate.

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    How People Use Technology To Consume Media   050708 How People Use Technology To Consume Media 050708 Presentation Transcript

    • Technology Use & Media Consumption 5/7/08 Tunheim.com | e-Strategy.com
    • Who We Are: About Tunheim Partners
      • Well-regarded thinking and crisp execution –
      • these are the building blocks of Tunheim Partners.
      • Our clients turn to us to help them capitalize
      • on important communications opportunities.
      • We respond with insightful counsel and service
      • to help them achieve their objectives.
    • Old Technologies
      • Word Of Mouth
        • In the beginning was the word
        • The Oral Tradition
          • Passing on knowledge through generations
          • Homer – The Odyssey
          • Rhetorical devices - “Rosy fingered dawn”
      • Written Language
        • Papyrus
          • Analytical thought
          • Knowledge elites
          • Philosophers – Influentials
        • Printing Press
          • Johann Gutenberg – 1439
          • Books & Newspapers
          • Wide dissemination of knowledge
            • Scientific revolution
            • Political revolution
          • Dictionary – circa 1600
            • Standardization of language
    • Old Technologies
      • Photography – 1820s
        • Capturing history
          • Abraham Lincoln
          • Civil War Battlefields
        • Iconic Imagery
          • Iowa Jima
          • Sailor kissing in Times Square
          • Hank Aaron
          • JFK Jr.’s Salute
        • Shared moments
        • Poloroids
          • Documenting the mundane
    • Old Technologies
      • Motion Pictures – 1900s
        • Silent & Talkies
      • Communal, shared experiences
      • Hollywood & the film industry
        • Dramatic impact
        • Cultural touchstones
        • Celebrity
    • Old Technologies
      • Teleprinting
        • Telegraph
          • Samuel Morse - 1837
          • Thomas Edison
            • Two-way telegraph – 1870s
          • Stock ticker – 1870s
          • Nikola Tesla
            • Wireless telegraph – 1890s
          • Ernest Hemmingway – 1920s
      • Telephone - 1860s-1870s
        • Alexander Graham Bell, Johann Reis, Elisha Gray
      • Compressed Distance
        • Word of mouth
    • Old Technologies
      • Radio
        • Wireless technologies – 1890s
        • Audio broadcasts – 1920s
        • Licensed radio stations – 1920s
          • Owned by manufacturers, department stores, newspapers
        • FM radio – 1930s
        • Instantaneous transmission of news
        • H.G. Wells War of the Worlds broadcast – 1938
        • Joe Lewis broadcast
        • Edward R. Morrow
          • London Blitz
        • FDR Fireside Chats
        • Broadcast model
        • Common, shared experience
        • Celebrity
        • Advertising - Soaps
    • Old Technologies
      • Television – 1930s
        • Popular television – 1950s
      • Broadcast model
        • One size fits all advertising
      • Communal, shared experiences
        • JFK Assassination
        • Moon landing
        • Vietnam
        • Challenger Disaster
        • OJ & Gulf War I
      • Celebrity
      • Cable Television – Late 70s
        • Fragmentation
        • Sharply defined channels
        • Formats: MTV music videos
    • Technology Transitions
      • Oral traditions/Word of mouth
        • Instant messaging
        • Social networks
      • Written word
        • Email
      • Printed word
        • Newsletters, Web sites & blogs
      • Telephone
        • Mobile, Smart phones
      • Telegraph
        • Text messaging
      • Photography
        • Flickr
      • Radio
        • Streaming
        • Podcasts
      • Television
        • YouTube
      • One Size Fits All
        • On Demand, On My Terms
      • Place & Time Dependant
        • Place & Time Shifting
    • Internet Technologies
      • Internet – 1969
        • Hypertext – 1989
        • Mosaic & WWW – 1993
      • Web 2.0 – Same Technologies
        • Web pages
        • Databases
        • Audio/Video
        • Scripting Languages – JavaScript, Database scripting
      • Social Media
        • Ability to easily talk to one another
      • Broadband & Mobile
        • Makes place- & time-shifting possible
    • Email
      • Business & Personal Communication
        • One to one
        • Intense attention
      • Publishing
        • Newsletters & Updates
        • One to many
        • Focused attention
      • Discussion Lists
        • Many to many
        • Intense/Focused/Infrequent attention
        • Active/Passive participation
          • Contributor/Lurker/Monitor
      • Coupons & Catalogs
        • Pure ecommerce
        • Primed for purchase
        • List optimization
      • Three Words
        • Known sender
        • Subject line
        • Scanning
      • Generational Use
        • Silent
          • Most used Internet technology
          • Communicate with children/grandchildren
        • Xers & Boomers
          • Fundamental technology
          • Personal & business
        • Millennials
          • Will only use at work/with elders
    • Web Sites
      • Information Gathering
        • News
        • Education
        • Product/company research
      • Locating/Contacting
      • Graphic appeal
      • Fast
      • Scan headlines
      • Simple, easy-to-use navigation
    • Search Engines
      • First stop
      • Research
        • News
          • Breaking News
        • Education
        • Product
        • Companies
        • People
      • Information Gathering vs. Ready To Act
      • Self-identified through queries
        • Search to site
        • Unified Experience
      • Search Silos
        • General Web
        • Blogs
        • Video
        • Products
        • Local
    • Web Video
      • On Web sites
        • News
        • Corporate
        • Sports/Entertainment/Leisure
        • Products
      • Video Sharing
        • YouTube
        • Embeddable video
        • Friends & Family
      • HD video online
        • Gaming
        • Sports
      • Internet Ready TV
    • TV Use
      • On Demand & DVRs
        • Time shifting
        • Content skipping
      • Advertising is dying
        • Ad skipping
      • High Definition penetration
        • Large screen formats
        • Digital looks bad on HD
        • Changing expectations
      • From TV to search
      • From small screen to smaller screen
      • Apple TV
      • Slingbox
    • Online Radio/Podcasts
      • Broadcast Radio
        • Appointment listening
        • Ephemeral
        • Radio to search
      • Time & Place Shifting
        • Streaming
          • Live listening for AM
        • Archives
      • Podcasts
        • Traditional radio
        • Homegrown podcasts
        • Awareness of format
      • Daily SearchCast
      • On The Media…Online
    • Social Networking
      • Trusted networks
        • Friends & friends of friends
      • Word of mouth
      • Profiles
      • Status updates
      • Micro content
    • Video Games
      • Huge & Growing Industry
        • Hard to reach audience
        • Not just hard core anymore
        • Internet ready
          • On Demand Content
          • Movies & Television
          • RSS
        • Home entertainment system
    • Mobile
      • Three Words
      • Smart Phones
        • WiFi broadband
        • Micro content
        • Mobile search
        • Directions
        • Text Messaging
        • IM
        • Streaming audio/video
      • Ipods
      • Portable Gaming
        • PSP
    • The Future
      • RSS TV
        • Any online content to home TV
      • High Definition
      • More mobile
      • Virtual reality?
      • Augmented reality
      • Robotics
      • Voice recognition
    • Tunheim Partners’ e-Strategy
      • Tunheim Partners
        • Strategic communications company
        • Public relations
        • Public affairs
        • e-Strategy
      • e-Strategy
        • Tunheim Partners’ specialty Internet marketing practice
        • Full service Internet marketing practice
        • Experienced leadership, strong team
    • Contact
      • Web
        • tunheim.com
        • e-strategy.com
      • Email
        • [email_address]
        • [email_address]
      • Phone
        • 952-851-1600