How People Use Technology To Consume Media 050708

Slide 1: Technology Use & Media Consumption 5/7/08 Tunheim.com | e-Strategy.com

Slide 2: Who We Are: About Tunheim Partners Well-regarded thinking and crisp execution – these are the building blocks of Tunheim Partners. Our clients turn to us to help them capitalize on important communications opportunities. We respond with insightful counsel and service to help them achieve their objectives.

Slide 3: Old Technologies  Word Of Mouth  In the beginning was the word  The Oral Tradition  Passing on knowledge through generations  Homer – The Odyssey  Rhetorical devices - “Rosy fingered dawn”  Written Language  Papyrus  Analytical thought  Knowledge elites  Philosophers – Influentials  Printing Press  Johann Gutenberg – 1439  Books & Newspapers  Wide dissemination of knowledge  Scientific revolution  Political revolution  Dictionary – circa 1600  Standardization of language

Slide 4: Old Technologies  Photography – 1820s  Capturing history  Abraham Lincoln  Civil War Battlefields  Iconic Imagery  Iowa Jima  Sailor kissing in Times Square  Hank Aaron  JFK Jr.’s Salute  Shared moments  Poloroids  Documenting the mundane

Slide 5: Old Technologies  Motion Pictures – 1900s  Silent & Talkies  Communal, shared experiences  Hollywood & the film industry  Dramatic impact  Cultural touchstones  Celebrity

Slide 6: Old Technologies  Teleprinting  Telegraph  Samuel Morse - 1837  Thomas Edison  Two-way telegraph – 1870s  Stock ticker – 1870s  Nikola Tesla  Wireless telegraph – 1890s  Ernest Hemmingway – 1920s  Telephone - 1860s-1870s  Alexander Graham Bell, Johann Reis, Elisha Gray  Compressed Distance  Word of mouth

Slide 7: Old Technologies  Radio  Wireless technologies – 1890s  Audio broadcasts – 1920s  Licensed radio stations – 1920s  Owned by manufacturers, department stores, newspapers  FM radio – 1930s  Instantaneous transmission of news  H.G. Wells War of the Worlds broadcast – 1938  Joe Lewis broadcast  Edward R. Morrow  London Blitz  FDR Fireside Chats  Broadcast model  Common, shared experience  Celebrity  Advertising - Soaps

Slide 8: Old Technologies  Television – 1930s  Popular television – 1950s  Broadcast model  One size fits all advertising  Communal, shared experiences  JFK Assassination  Moon landing  Vietnam  Challenger Disaster  OJ & Gulf War I  Celebrity  Cable Television – Late 70s  Fragmentation  Sharply defined channels  Formats: MTV music videos

Slide 9: Technology Transitions  Oral traditions/Word of mouth  Instant messaging  Social networks  Written word  Email  Printed word  Newsletters, Web sites & blogs  Telephone  Mobile, Smart phones  Telegraph  Text messaging  Photography  Flickr  Radio  Streaming  Podcasts  Television  YouTube  One Size Fits All  On Demand, On My Terms  Place & Time Dependant  Place & Time Shifting

Slide 10: Internet Technologies  Internet – 1969  Hypertext – 1989  Mosaic & WWW – 1993  Web 2.0 – Same Technologies  Web pages  Databases  Audio/Video  Scripting Languages – JavaScript, Database scripting  Social Media  Ability to easily talk to one another  Broadband & Mobile  Makes place- & time-shifting possible

Slide 11: Email  Business & Personal Communication  One to one  Intense attention  Publishing  Newsletters & Updates  One to many  Focused attention  Discussion Lists  Many to many  Intense/Focused/Infrequent attention  Active/Passive participation  Contributor/Lurker/Monitor  Coupons & Catalogs  Pure ecommerce  Primed for purchase  List optimization  Three Words  Known sender  Subject line  Scanning  Generational Use  Silent  Most used Internet technology  Communicate with children/grandchildren  Xers & Boomers  Fundamental technology  Personal & business  Millennials  Will only use at work/with elders

Slide 12: Web Sites  Information Gathering  News  Education  Product/company research  Locating/Contacting  Graphic appeal  Fast  Scan headlines  Simple, easy-to-use navigation

Slide 13: Search Engines  First stop  Research  News  Breaking News  Education  Product  Companies  People  Information Gathering vs. Ready To Act  Self-identified through queries  Search to site  Unified Experience  Search Silos  General Web  Blogs  Video  Products  Local

Slide 14: Web Video  On Web sites  News  Corporate  Sports/Entertainment/Leisure  Products  Video Sharing  YouTube  Embeddable video  Friends & Family  HD video online  Gaming  Sports  Internet Ready TV

Slide 15: TV Use  On Demand & DVRs  Time shifting  Content skipping  Advertising is dying  Ad skipping  High Definition penetration  Large screen formats  Digital looks bad on HD  Changing expectations  From TV to search  From small screen to smaller screen  Apple TV  Slingbox

Slide 16: Online Radio/Podcasts  Broadcast Radio  Appointment listening  Ephemeral  Radio to search  Time & Place Shifting  Streaming  Live listening for AM  Archives  Podcasts  Traditional radio  Homegrown podcasts  Awareness of format  Daily SearchCast  On The Media…Online

Slide 17: Social Networking  Trusted networks  Friends & friends of friends  Word of mouth  Profiles  Status updates  Micro content

Slide 18: Video Games  Huge & Growing Industry  Hard to reach audience  Not just hard core anymore  Internet ready  On Demand Content  Movies & Television  RSS  Home entertainment system

Slide 19: Mobile  Three Words  Smart Phones  WiFi broadband  Micro content  Mobile search  Directions  Text Messaging  IM  Streaming audio/video  Ipods  Portable Gaming  PSP

Slide 20: The Future  RSS TV  Any online content to home TV  High Definition  More mobile  Virtual reality?  Augmented reality  Robotics  Voice recognition

Slide 21: Tunheim Partners’ e-Strategy  Tunheim Partners  Strategic communications company  Public relations  Public affairs  e-Strategy  e-Strategy  Tunheim Partners’ specialty Internet marketing practice  Full service Internet marketing practice  Experienced leadership, strong team

Slide 22: Contact  Web  tunheim.com  e-strategy.com  Email  derickson@tunheim.com  plilja@tunheim.com  Phone  952-851-1600