Technology Use & Media Consumption 5/7/08 Tunheim.com | e-Strategy.com
Who We Are: About Tunheim Partners <ul><li>Well-regarded thinking and crisp execution –  </li></ul><ul><li>these are the b...
Old Technologies <ul><li>Word Of Mouth </li></ul><ul><ul><li>In the beginning was the word </li></ul></ul><ul><ul><li>The ...
Old Technologies <ul><li>Photography – 1820s </li></ul><ul><ul><li>Capturing history </li></ul></ul><ul><ul><ul><li>Abraha...
Old Technologies <ul><li>Motion Pictures – 1900s </li></ul><ul><ul><li>Silent & Talkies </li></ul></ul><ul><li>Communal, s...
Old Technologies <ul><li>Teleprinting </li></ul><ul><ul><li>Telegraph </li></ul></ul><ul><ul><ul><li>Samuel Morse - 1837 <...
Old Technologies <ul><li>Radio </li></ul><ul><ul><li>Wireless technologies – 1890s </li></ul></ul><ul><ul><li>Audio broadc...
Old Technologies <ul><li>Television – 1930s </li></ul><ul><ul><li>Popular television – 1950s </li></ul></ul><ul><li>Broadc...
Technology Transitions <ul><li>Oral traditions/Word of mouth </li></ul><ul><ul><li>Instant messaging </li></ul></ul><ul><u...
Internet Technologies <ul><li>Internet – 1969 </li></ul><ul><ul><li>Hypertext – 1989 </li></ul></ul><ul><ul><li>Mosaic & W...
Email <ul><li>Business & Personal Communication </li></ul><ul><ul><li>One to one </li></ul></ul><ul><ul><li>Intense attent...
Web Sites <ul><li>Information Gathering </li></ul><ul><ul><li>News </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul...
Search Engines <ul><li>First stop </li></ul><ul><li>Research </li></ul><ul><ul><li>News </li></ul></ul><ul><ul><ul><li>Bre...
Web Video <ul><li>On Web sites </li></ul><ul><ul><li>News </li></ul></ul><ul><ul><li>Corporate </li></ul></ul><ul><ul><li>...
TV Use <ul><li>On Demand & DVRs </li></ul><ul><ul><li>Time shifting </li></ul></ul><ul><ul><li>Content skipping </li></ul>...
Online Radio/Podcasts <ul><li>Broadcast Radio </li></ul><ul><ul><li>Appointment listening </li></ul></ul><ul><ul><li>Ephem...
Social Networking <ul><li>Trusted networks </li></ul><ul><ul><li>Friends & friends of friends </li></ul></ul><ul><li>Word ...
Video Games <ul><li>Huge & Growing Industry </li></ul><ul><ul><li>Hard to reach audience </li></ul></ul><ul><ul><li>Not ju...
Mobile <ul><li>Three Words </li></ul><ul><li>Smart Phones </li></ul><ul><ul><li>WiFi broadband </li></ul></ul><ul><ul><li>...
The Future <ul><li>RSS TV </li></ul><ul><ul><li>Any online content to home TV </li></ul></ul><ul><li>High Definition </li>...
Tunheim Partners’ e-Strategy <ul><li>Tunheim Partners </li></ul><ul><ul><li>Strategic communications company </li></ul></u...
Contact <ul><li>Web </li></ul><ul><ul><li>tunheim.com </li></ul></ul><ul><ul><li>e-strategy.com </li></ul></ul><ul><li>Ema...
Upcoming SlideShare
Loading in …5
×

How People Use Technology To Consume Media 050708

4,890 views
4,714 views

Published on

This presentation by David Erickson, Director of e-Strategy at Tunheim Partners, addresses how people use technology to communicate.

Published in: Technology, News & Politics
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
4,890
On SlideShare
0
From Embeds
0
Number of Embeds
100
Actions
Shares
0
Downloads
1
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

How People Use Technology To Consume Media 050708

  1. 1. Technology Use & Media Consumption 5/7/08 Tunheim.com | e-Strategy.com
  2. 2. Who We Are: About Tunheim Partners <ul><li>Well-regarded thinking and crisp execution – </li></ul><ul><li>these are the building blocks of Tunheim Partners. </li></ul><ul><li>Our clients turn to us to help them capitalize </li></ul><ul><li>on important communications opportunities. </li></ul><ul><li>We respond with insightful counsel and service </li></ul><ul><li>to help them achieve their objectives. </li></ul>
  3. 3. Old Technologies <ul><li>Word Of Mouth </li></ul><ul><ul><li>In the beginning was the word </li></ul></ul><ul><ul><li>The Oral Tradition </li></ul></ul><ul><ul><ul><li>Passing on knowledge through generations </li></ul></ul></ul><ul><ul><ul><li>Homer – The Odyssey </li></ul></ul></ul><ul><ul><ul><li>Rhetorical devices - “Rosy fingered dawn” </li></ul></ul></ul><ul><li>Written Language </li></ul><ul><ul><li>Papyrus </li></ul></ul><ul><ul><ul><li>Analytical thought </li></ul></ul></ul><ul><ul><ul><li>Knowledge elites </li></ul></ul></ul><ul><ul><ul><li>Philosophers – Influentials </li></ul></ul></ul><ul><ul><li>Printing Press </li></ul></ul><ul><ul><ul><li>Johann Gutenberg – 1439 </li></ul></ul></ul><ul><ul><ul><li>Books & Newspapers </li></ul></ul></ul><ul><ul><ul><li>Wide dissemination of knowledge </li></ul></ul></ul><ul><ul><ul><ul><li>Scientific revolution </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Political revolution </li></ul></ul></ul></ul><ul><ul><ul><li>Dictionary – circa 1600 </li></ul></ul></ul><ul><ul><ul><ul><li>Standardization of language </li></ul></ul></ul></ul>
  4. 4. Old Technologies <ul><li>Photography – 1820s </li></ul><ul><ul><li>Capturing history </li></ul></ul><ul><ul><ul><li>Abraham Lincoln </li></ul></ul></ul><ul><ul><ul><li>Civil War Battlefields </li></ul></ul></ul><ul><ul><li>Iconic Imagery </li></ul></ul><ul><ul><ul><li>Iowa Jima </li></ul></ul></ul><ul><ul><ul><li>Sailor kissing in Times Square </li></ul></ul></ul><ul><ul><ul><li>Hank Aaron </li></ul></ul></ul><ul><ul><ul><li>JFK Jr.’s Salute </li></ul></ul></ul><ul><ul><li>Shared moments </li></ul></ul><ul><ul><li>Poloroids </li></ul></ul><ul><ul><ul><li>Documenting the mundane </li></ul></ul></ul>
  5. 5. Old Technologies <ul><li>Motion Pictures – 1900s </li></ul><ul><ul><li>Silent & Talkies </li></ul></ul><ul><li>Communal, shared experiences </li></ul><ul><li>Hollywood & the film industry </li></ul><ul><ul><li>Dramatic impact </li></ul></ul><ul><ul><li>Cultural touchstones </li></ul></ul><ul><ul><li>Celebrity </li></ul></ul>
  6. 6. Old Technologies <ul><li>Teleprinting </li></ul><ul><ul><li>Telegraph </li></ul></ul><ul><ul><ul><li>Samuel Morse - 1837 </li></ul></ul></ul><ul><ul><ul><li>Thomas Edison </li></ul></ul></ul><ul><ul><ul><ul><li>Two-way telegraph – 1870s </li></ul></ul></ul></ul><ul><ul><ul><li>Stock ticker – 1870s </li></ul></ul></ul><ul><ul><ul><li>Nikola Tesla </li></ul></ul></ul><ul><ul><ul><ul><li>Wireless telegraph – 1890s </li></ul></ul></ul></ul><ul><ul><ul><li>Ernest Hemmingway – 1920s </li></ul></ul></ul><ul><li>Telephone - 1860s-1870s </li></ul><ul><ul><li>Alexander Graham Bell, Johann Reis, Elisha Gray </li></ul></ul><ul><li>Compressed Distance </li></ul><ul><ul><li>Word of mouth </li></ul></ul>
  7. 7. Old Technologies <ul><li>Radio </li></ul><ul><ul><li>Wireless technologies – 1890s </li></ul></ul><ul><ul><li>Audio broadcasts – 1920s </li></ul></ul><ul><ul><li>Licensed radio stations – 1920s </li></ul></ul><ul><ul><ul><li>Owned by manufacturers, department stores, newspapers </li></ul></ul></ul><ul><ul><li>FM radio – 1930s </li></ul></ul><ul><ul><li>Instantaneous transmission of news </li></ul></ul><ul><ul><li>H.G. Wells War of the Worlds broadcast – 1938 </li></ul></ul><ul><ul><li>Joe Lewis broadcast </li></ul></ul><ul><ul><li>Edward R. Morrow </li></ul></ul><ul><ul><ul><li>London Blitz </li></ul></ul></ul><ul><ul><li>FDR Fireside Chats </li></ul></ul><ul><ul><li>Broadcast model </li></ul></ul><ul><ul><li>Common, shared experience </li></ul></ul><ul><ul><li>Celebrity </li></ul></ul><ul><ul><li>Advertising - Soaps </li></ul></ul>
  8. 8. Old Technologies <ul><li>Television – 1930s </li></ul><ul><ul><li>Popular television – 1950s </li></ul></ul><ul><li>Broadcast model </li></ul><ul><ul><li>One size fits all advertising </li></ul></ul><ul><li>Communal, shared experiences </li></ul><ul><ul><li>JFK Assassination </li></ul></ul><ul><ul><li>Moon landing </li></ul></ul><ul><ul><li>Vietnam </li></ul></ul><ul><ul><li>Challenger Disaster </li></ul></ul><ul><ul><li>OJ & Gulf War I </li></ul></ul><ul><li>Celebrity </li></ul><ul><li>Cable Television – Late 70s </li></ul><ul><ul><li>Fragmentation </li></ul></ul><ul><ul><li>Sharply defined channels </li></ul></ul><ul><ul><li>Formats: MTV music videos </li></ul></ul>
  9. 9. Technology Transitions <ul><li>Oral traditions/Word of mouth </li></ul><ul><ul><li>Instant messaging </li></ul></ul><ul><ul><li>Social networks </li></ul></ul><ul><li>Written word </li></ul><ul><ul><li>Email </li></ul></ul><ul><li>Printed word </li></ul><ul><ul><li>Newsletters, Web sites & blogs </li></ul></ul><ul><li>Telephone </li></ul><ul><ul><li>Mobile, Smart phones </li></ul></ul><ul><li>Telegraph </li></ul><ul><ul><li>Text messaging </li></ul></ul><ul><li>Photography </li></ul><ul><ul><li>Flickr </li></ul></ul><ul><li>Radio </li></ul><ul><ul><li>Streaming </li></ul></ul><ul><ul><li>Podcasts </li></ul></ul><ul><li>Television </li></ul><ul><ul><li>YouTube </li></ul></ul><ul><li>One Size Fits All </li></ul><ul><ul><li>On Demand, On My Terms </li></ul></ul><ul><li>Place & Time Dependant </li></ul><ul><ul><li>Place & Time Shifting </li></ul></ul>
  10. 10. Internet Technologies <ul><li>Internet – 1969 </li></ul><ul><ul><li>Hypertext – 1989 </li></ul></ul><ul><ul><li>Mosaic & WWW – 1993 </li></ul></ul><ul><li>Web 2.0 – Same Technologies </li></ul><ul><ul><li>Web pages </li></ul></ul><ul><ul><li>Databases </li></ul></ul><ul><ul><li>Audio/Video </li></ul></ul><ul><ul><li>Scripting Languages – JavaScript, Database scripting </li></ul></ul><ul><li>Social Media </li></ul><ul><ul><li>Ability to easily talk to one another </li></ul></ul><ul><li>Broadband & Mobile </li></ul><ul><ul><li>Makes place- & time-shifting possible </li></ul></ul>
  11. 11. Email <ul><li>Business & Personal Communication </li></ul><ul><ul><li>One to one </li></ul></ul><ul><ul><li>Intense attention </li></ul></ul><ul><li>Publishing </li></ul><ul><ul><li>Newsletters & Updates </li></ul></ul><ul><ul><li>One to many </li></ul></ul><ul><ul><li>Focused attention </li></ul></ul><ul><li>Discussion Lists </li></ul><ul><ul><li>Many to many </li></ul></ul><ul><ul><li>Intense/Focused/Infrequent attention </li></ul></ul><ul><ul><li>Active/Passive participation </li></ul></ul><ul><ul><ul><li>Contributor/Lurker/Monitor </li></ul></ul></ul><ul><li>Coupons & Catalogs </li></ul><ul><ul><li>Pure ecommerce </li></ul></ul><ul><ul><li>Primed for purchase </li></ul></ul><ul><ul><li>List optimization </li></ul></ul><ul><li>Three Words </li></ul><ul><ul><li>Known sender </li></ul></ul><ul><ul><li>Subject line </li></ul></ul><ul><ul><li>Scanning </li></ul></ul><ul><li>Generational Use </li></ul><ul><ul><li>Silent </li></ul></ul><ul><ul><ul><li>Most used Internet technology </li></ul></ul></ul><ul><ul><ul><li>Communicate with children/grandchildren </li></ul></ul></ul><ul><ul><li>Xers & Boomers </li></ul></ul><ul><ul><ul><li>Fundamental technology </li></ul></ul></ul><ul><ul><ul><li>Personal & business </li></ul></ul></ul><ul><ul><li>Millennials </li></ul></ul><ul><ul><ul><li>Will only use at work/with elders </li></ul></ul></ul>
  12. 12. Web Sites <ul><li>Information Gathering </li></ul><ul><ul><li>News </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Product/company research </li></ul></ul><ul><li>Locating/Contacting </li></ul><ul><li>Graphic appeal </li></ul><ul><li>Fast </li></ul><ul><li>Scan headlines </li></ul><ul><li>Simple, easy-to-use navigation </li></ul>
  13. 13. Search Engines <ul><li>First stop </li></ul><ul><li>Research </li></ul><ul><ul><li>News </li></ul></ul><ul><ul><ul><li>Breaking News </li></ul></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Product </li></ul></ul><ul><ul><li>Companies </li></ul></ul><ul><ul><li>People </li></ul></ul><ul><li>Information Gathering vs. Ready To Act </li></ul><ul><li>Self-identified through queries </li></ul><ul><ul><li>Search to site </li></ul></ul><ul><ul><li>Unified Experience </li></ul></ul><ul><li>Search Silos </li></ul><ul><ul><li>General Web </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Products </li></ul></ul><ul><ul><li>Local </li></ul></ul>
  14. 14. Web Video <ul><li>On Web sites </li></ul><ul><ul><li>News </li></ul></ul><ul><ul><li>Corporate </li></ul></ul><ul><ul><li>Sports/Entertainment/Leisure </li></ul></ul><ul><ul><li>Products </li></ul></ul><ul><li>Video Sharing </li></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Embeddable video </li></ul></ul><ul><ul><li>Friends & Family </li></ul></ul><ul><li>HD video online </li></ul><ul><ul><li>Gaming </li></ul></ul><ul><ul><li>Sports </li></ul></ul><ul><li>Internet Ready TV </li></ul>
  15. 15. TV Use <ul><li>On Demand & DVRs </li></ul><ul><ul><li>Time shifting </li></ul></ul><ul><ul><li>Content skipping </li></ul></ul><ul><li>Advertising is dying </li></ul><ul><ul><li>Ad skipping </li></ul></ul><ul><li>High Definition penetration </li></ul><ul><ul><li>Large screen formats </li></ul></ul><ul><ul><li>Digital looks bad on HD </li></ul></ul><ul><ul><li>Changing expectations </li></ul></ul><ul><li>From TV to search </li></ul><ul><li>From small screen to smaller screen </li></ul><ul><li>Apple TV </li></ul><ul><li>Slingbox </li></ul>
  16. 16. Online Radio/Podcasts <ul><li>Broadcast Radio </li></ul><ul><ul><li>Appointment listening </li></ul></ul><ul><ul><li>Ephemeral </li></ul></ul><ul><ul><li>Radio to search </li></ul></ul><ul><li>Time & Place Shifting </li></ul><ul><ul><li>Streaming </li></ul></ul><ul><ul><ul><li>Live listening for AM </li></ul></ul></ul><ul><ul><li>Archives </li></ul></ul><ul><li>Podcasts </li></ul><ul><ul><li>Traditional radio </li></ul></ul><ul><ul><li>Homegrown podcasts </li></ul></ul><ul><ul><li>Awareness of format </li></ul></ul><ul><li>Daily SearchCast </li></ul><ul><li>On The Media…Online </li></ul>
  17. 17. Social Networking <ul><li>Trusted networks </li></ul><ul><ul><li>Friends & friends of friends </li></ul></ul><ul><li>Word of mouth </li></ul><ul><li>Profiles </li></ul><ul><li>Status updates </li></ul><ul><li>Micro content </li></ul>
  18. 18. Video Games <ul><li>Huge & Growing Industry </li></ul><ul><ul><li>Hard to reach audience </li></ul></ul><ul><ul><li>Not just hard core anymore </li></ul></ul><ul><ul><li>Internet ready </li></ul></ul><ul><ul><ul><li>On Demand Content </li></ul></ul></ul><ul><ul><ul><li>Movies & Television </li></ul></ul></ul><ul><ul><ul><li>RSS </li></ul></ul></ul><ul><ul><li>Home entertainment system </li></ul></ul>
  19. 19. Mobile <ul><li>Three Words </li></ul><ul><li>Smart Phones </li></ul><ul><ul><li>WiFi broadband </li></ul></ul><ul><ul><li>Micro content </li></ul></ul><ul><ul><li>Mobile search </li></ul></ul><ul><ul><li>Directions </li></ul></ul><ul><ul><li>Text Messaging </li></ul></ul><ul><ul><li>IM </li></ul></ul><ul><ul><li>Streaming audio/video </li></ul></ul><ul><li>Ipods </li></ul><ul><li>Portable Gaming </li></ul><ul><ul><li>PSP </li></ul></ul>
  20. 20. The Future <ul><li>RSS TV </li></ul><ul><ul><li>Any online content to home TV </li></ul></ul><ul><li>High Definition </li></ul><ul><li>More mobile </li></ul><ul><li>Virtual reality? </li></ul><ul><li>Augmented reality </li></ul><ul><li>Robotics </li></ul><ul><li>Voice recognition </li></ul>
  21. 21. Tunheim Partners’ e-Strategy <ul><li>Tunheim Partners </li></ul><ul><ul><li>Strategic communications company </li></ul></ul><ul><ul><li>Public relations </li></ul></ul><ul><ul><li>Public affairs </li></ul></ul><ul><ul><li>e-Strategy </li></ul></ul><ul><li>e-Strategy </li></ul><ul><ul><li>Tunheim Partners’ specialty Internet marketing practice </li></ul></ul><ul><ul><li>Full service Internet marketing practice </li></ul></ul><ul><ul><li>Experienced leadership, strong team </li></ul></ul>
  22. 22. Contact <ul><li>Web </li></ul><ul><ul><li>tunheim.com </li></ul></ul><ul><ul><li>e-strategy.com </li></ul></ul><ul><li>Email </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>Phone </li></ul><ul><ul><li>952-851-1600 </li></ul></ul>

×