Technology Use & Media Consumption 5/7/08 Tunheim.com | e-Strategy.com

Who We Are: About Tunheim Partners Well-regarded thinking and crisp execution – these are the building blocks of Tunheim Partners. Our clients turn to us to help them capitalize on important communications opportunities. We respond with insightful counsel and service to help them achieve their objectives.

Well-regarded thinking and crisp execution –

these are the building blocks of Tunheim Partners.

Our clients turn to us to help them capitalize

on important communications opportunities.

We respond with insightful counsel and service

to help them achieve their objectives.

Old Technologies Word Of Mouth In the beginning was the word The Oral Tradition Passing on knowledge through generations Homer – The Odyssey Rhetorical devices - “Rosy fingered dawn” Written Language Papyrus Analytical thought Knowledge elites Philosophers – Influentials Printing Press Johann Gutenberg – 1439 Books & Newspapers Wide dissemination of knowledge Scientific revolution Political revolution Dictionary – circa 1600 Standardization of language

Word Of Mouth

In the beginning was the word

The Oral Tradition

Passing on knowledge through generations

Homer – The Odyssey

Rhetorical devices - “Rosy fingered dawn”

Written Language

Papyrus

Analytical thought

Knowledge elites

Philosophers – Influentials

Printing Press

Johann Gutenberg – 1439

Books & Newspapers

Wide dissemination of knowledge

Scientific revolution

Political revolution

Dictionary – circa 1600

Standardization of language

Old Technologies Photography – 1820s Capturing history Abraham Lincoln Civil War Battlefields Iconic Imagery Iowa Jima Sailor kissing in Times Square Hank Aaron JFK Jr.’s Salute Shared moments Poloroids Documenting the mundane

Photography – 1820s

Capturing history

Abraham Lincoln

Civil War Battlefields

Iconic Imagery

Iowa Jima

Sailor kissing in Times Square

Hank Aaron

JFK Jr.’s Salute

Shared moments

Poloroids

Documenting the mundane

Old Technologies Motion Pictures – 1900s Silent & Talkies Communal, shared experiences Hollywood & the film industry Dramatic impact Cultural touchstones Celebrity

Motion Pictures – 1900s

Silent & Talkies

Communal, shared experiences

Hollywood & the film industry

Dramatic impact

Cultural touchstones

Celebrity

Old Technologies Teleprinting Telegraph Samuel Morse - 1837 Thomas Edison Two-way telegraph – 1870s Stock ticker – 1870s Nikola Tesla Wireless telegraph – 1890s Ernest Hemmingway – 1920s Telephone - 1860s-1870s Alexander Graham Bell, Johann Reis, Elisha Gray Compressed Distance Word of mouth

Teleprinting

Telegraph

Samuel Morse - 1837

Thomas Edison

Two-way telegraph – 1870s

Stock ticker – 1870s

Nikola Tesla

Wireless telegraph – 1890s

Ernest Hemmingway – 1920s

Telephone - 1860s-1870s

Alexander Graham Bell, Johann Reis, Elisha Gray

Compressed Distance

Word of mouth

Old Technologies Radio Wireless technologies – 1890s Audio broadcasts – 1920s Licensed radio stations – 1920s Owned by manufacturers, department stores, newspapers FM radio – 1930s Instantaneous transmission of news H.G. Wells War of the Worlds broadcast – 1938 Joe Lewis broadcast Edward R. Morrow London Blitz FDR Fireside Chats Broadcast model Common, shared experience Celebrity Advertising - Soaps

Radio

Wireless technologies – 1890s

Audio broadcasts – 1920s

Licensed radio stations – 1920s

Owned by manufacturers, department stores, newspapers

FM radio – 1930s

Instantaneous transmission of news

H.G. Wells War of the Worlds broadcast – 1938

Joe Lewis broadcast

Edward R. Morrow

London Blitz

FDR Fireside Chats

Broadcast model

Common, shared experience

Celebrity

Advertising - Soaps

Old Technologies Television – 1930s Popular television – 1950s Broadcast model One size fits all advertising Communal, shared experiences JFK Assassination Moon landing Vietnam Challenger Disaster OJ & Gulf War I Celebrity Cable Television – Late 70s Fragmentation Sharply defined channels Formats: MTV music videos

Television – 1930s

Popular television – 1950s

Broadcast model

One size fits all advertising

Communal, shared experiences

JFK Assassination

Moon landing

Vietnam

Challenger Disaster

OJ & Gulf War I

Celebrity

Cable Television – Late 70s

Fragmentation

Sharply defined channels

Formats: MTV music videos

Technology Transitions Oral traditions/Word of mouth Instant messaging Social networks Written word Email Printed word Newsletters, Web sites & blogs Telephone Mobile, Smart phones Telegraph Text messaging Photography Flickr Radio Streaming Podcasts Television YouTube One Size Fits All On Demand, On My Terms Place & Time Dependant Place & Time Shifting

Oral traditions/Word of mouth

Instant messaging

Social networks

Written word

Email

Printed word

Newsletters, Web sites & blogs

Telephone

Mobile, Smart phones

Telegraph

Text messaging

Photography

Flickr

Radio

Streaming

Podcasts

Television

YouTube

One Size Fits All

On Demand, On My Terms

Place & Time Dependant

Place & Time Shifting

Internet Technologies Internet – 1969 Hypertext – 1989 Mosaic & WWW – 1993 Web 2.0 – Same Technologies Web pages Databases Audio/Video Scripting Languages – JavaScript, Database scripting Social Media Ability to easily talk to one another Broadband & Mobile Makes place- & time-shifting possible

Internet – 1969

Hypertext – 1989

Mosaic & WWW – 1993

Web 2.0 – Same Technologies

Web pages

Databases

Audio/Video

Scripting Languages – JavaScript, Database scripting

Social Media

Ability to easily talk to one another

Broadband & Mobile

Makes place- & time-shifting possible

Email Business & Personal Communication One to one Intense attention Publishing Newsletters & Updates One to many Focused attention Discussion Lists Many to many Intense/Focused/Infrequent attention Active/Passive participation Contributor/Lurker/Monitor Coupons & Catalogs Pure ecommerce Primed for purchase List optimization Three Words Known sender Subject line Scanning Generational Use Silent Most used Internet technology Communicate with children/grandchildren Xers & Boomers Fundamental technology Personal & business Millennials Will only use at work/with elders

Business & Personal Communication

One to one

Intense attention

Publishing

Newsletters & Updates

One to many

Focused attention

Discussion Lists

Many to many

Intense/Focused/Infrequent attention

Active/Passive participation

Contributor/Lurker/Monitor

Coupons & Catalogs

Pure ecommerce

Primed for purchase

List optimization

Three Words

Known sender

Subject line

Scanning

Generational Use

Silent

Most used Internet technology

Communicate with children/grandchildren

Xers & Boomers

Fundamental technology

Personal & business

Millennials

Will only use at work/with elders

Web Sites Information Gathering News Education Product/company research Locating/Contacting Graphic appeal Fast Scan headlines Simple, easy-to-use navigation

Information Gathering

News

Education

Product/company research

Locating/Contacting

Graphic appeal

Fast

Scan headlines

Simple, easy-to-use navigation

Search Engines First stop Research News Breaking News Education Product Companies People Information Gathering vs. Ready To Act Self-identified through queries Search to site Unified Experience Search Silos General Web Blogs Video Products Local

First stop

Research

News

Breaking News

Education

Product

Companies

People

Information Gathering vs. Ready To Act

Self-identified through queries

Search to site

Unified Experience

Search Silos

General Web

Blogs

Video

Products

Local

Web Video On Web sites News Corporate Sports/Entertainment/Leisure Products Video Sharing YouTube Embeddable video Friends & Family HD video online Gaming Sports Internet Ready TV

On Web sites

News

Corporate

Sports/Entertainment/Leisure

Products

Video Sharing

YouTube

Embeddable video

Friends & Family

HD video online

Gaming

Sports

Internet Ready TV

TV Use On Demand & DVRs Time shifting Content skipping Advertising is dying Ad skipping High Definition penetration Large screen formats Digital looks bad on HD Changing expectations From TV to search From small screen to smaller screen Apple TV Slingbox

On Demand & DVRs

Time shifting

Content skipping

Advertising is dying

Ad skipping

High Definition penetration

Large screen formats

Digital looks bad on HD

Changing expectations

From TV to search

From small screen to smaller screen

Apple TV

Slingbox

Online Radio/Podcasts Broadcast Radio Appointment listening Ephemeral Radio to search Time & Place Shifting Streaming Live listening for AM Archives Podcasts Traditional radio Homegrown podcasts Awareness of format Daily SearchCast On The Media…Online

Broadcast Radio

Appointment listening

Ephemeral

Radio to search

Time & Place Shifting

Streaming

Live listening for AM

Archives

Podcasts

Traditional radio

Homegrown podcasts

Awareness of format

Daily SearchCast

On The Media…Online

Social Networking Trusted networks Friends & friends of friends Word of mouth Profiles Status updates Micro content

Trusted networks

Friends & friends of friends

Word of mouth

Profiles

Status updates

Micro content

Video Games Huge & Growing Industry Hard to reach audience Not just hard core anymore Internet ready On Demand Content Movies & Television RSS Home entertainment system

Huge & Growing Industry

Hard to reach audience

Not just hard core anymore

Internet ready

On Demand Content

Movies & Television

RSS

Home entertainment system

Mobile Three Words Smart Phones WiFi broadband Micro content Mobile search Directions Text Messaging IM Streaming audio/video Ipods Portable Gaming PSP

Three Words

Smart Phones

WiFi broadband

Micro content

Mobile search

Directions

Text Messaging

IM

Streaming audio/video

Ipods

Portable Gaming

PSP

The Future RSS TV Any online content to home TV High Definition More mobile Virtual reality? Augmented reality Robotics Voice recognition

RSS TV

Any online content to home TV

High Definition

More mobile

Virtual reality?

Augmented reality

Robotics

Voice recognition

Tunheim Partners’ e-Strategy Tunheim Partners Strategic communications company Public relations Public affairs e-Strategy e-Strategy Tunheim Partners’ specialty Internet marketing practice Full service Internet marketing practice Experienced leadership, strong team

Tunheim Partners

Strategic communications company

Public relations

Public affairs

e-Strategy

e-Strategy

Tunheim Partners’ specialty Internet marketing practice

Full service Internet marketing practice

Experienced leadership, strong team

Contact Web tunheim.com e-strategy.com Email [email_address] [email_address] Phone 952-851-1600

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tunheim.com

e-strategy.com

Email

[email_address]

[email_address]

Phone

952-851-1600