Getting The Most Out Of Online Social Networks 04/24/08 Tunheim.com | e-Strategy.com

Who We Are: About Tunheim Partners Well-regarded thinking and crisp execution – these are the building blocks of Tunheim Partners. Our clients turn to us to help them capitalize on important communications opportunities. We respond with insightful counsel and service to help them achieve their objectives.

Well-regarded thinking and crisp execution –

these are the building blocks of Tunheim Partners.

Our clients turn to us to help them capitalize

on important communications opportunities.

We respond with insightful counsel and service

to help them achieve their objectives.

Ties That Bind – Common Features Common Features Of Social Networking Sites Friends/Contacts Lists RSS Enabled Sites With Social Networking Features YouTube Flickr Twitter

Common Features Of Social Networking Sites

Friends/Contacts Lists

RSS Enabled

Sites With Social Networking Features

YouTube

Flickr

Twitter

Ties That Bind – Pure Social Networking Sites Friends/Contacts Lists RSS Enabled Status Updates e-avesdropping Can Add Content Photos Music Video RSS Feeds Contribute Groups Comments Direct Mail Favorites/Fans

Friends/Contacts Lists

RSS Enabled

Status Updates

e-avesdropping

Can Add Content

Photos

Music

Video

RSS Feeds

Contribute

Groups

Comments

Direct Mail

Favorites/Fans

Pure Social Networking Sites Facebook LinkedIn MySpace Bebo Hi5 Orkut Friendster

Facebook

LinkedIn

MySpace

Bebo

Hi5

Orkut

Friendster

Niche Social Networking Sites Ning Build Your Own BlackPlanet.com TeeBeeDee - Boomers Shelfari - Books BakeSpace - Cooking FixYa – Technical Support

Ning

Build Your Own

BlackPlanet.com

TeeBeeDee - Boomers

Shelfari - Books

BakeSpace - Cooking

FixYa – Technical Support

What’s The Big Deal? Gain Access To Others Networks See Who Knows Who Branding By Association Establish Credibility Establish Expertise Build Trust Set The Table For Face-To-Face Establish A Level Of Comfort Discover Commonalities Establish & Maintain Relationships Media Relations Industry Relations Communities Of Interest

Gain Access To Others Networks

See Who Knows Who

Branding By Association

Establish Credibility

Establish Expertise

Build Trust

Set The Table For Face-To-Face

Establish A Level Of Comfort

Discover Commonalities

Establish & Maintain Relationships

Media Relations

Industry Relations

Communities Of Interest

Considerations Company Information Too much company information from employee profiles? Recruiters Social networks are used heavily by recruiters. Privacy How much information do you want out there? The more you share, the more valuable the network.

Company Information

Too much company information from employee profiles?

Recruiters

Social networks are used heavily by recruiters.

Privacy

How much information do you want out there?

The more you share, the more valuable the network.

Opening & Optimizing Accounts are free or for fee Fill in completely More information = more possible connections Use keywords freekeywords.wordtracker.com keyworddiscovery.com/search.html Likely search phrases Industry keywords Interest keywords Job title keywords

Accounts are free or for fee

Fill in completely

More information = more possible connections

Use keywords

freekeywords.wordtracker.com

keyworddiscovery.com/search.html

Likely search phrases

Industry keywords

Interest keywords

Job title keywords

Optimizing Your Account Search Engine Optimization Profiles Show Up In Google Get Found Within Social Network Site Keyword Placement Username & URLs Titles & Headlines Descriptions Lists Links & Link Text Links from your profile to web sites Links to your profile (from blogs, other social media sites)

Search Engine Optimization

Profiles Show Up In Google

Get Found Within Social Network Site

Keyword Placement

Username & URLs

Titles & Headlines

Descriptions

Lists

Links & Link Text

Links from your profile to web sites

Links to your profile (from blogs, other social media sites)

Building Your Network Begin At Home Invite family, friends, colleagues & clients who are users Mining Contacts Examine friends’ networks for people you know Search for former classmates & co-workers Ask For Introductions Encourage People To Join Friends, Colleagues & Clients Look For Linkers LinkedIn Open Networker (LIONs)

Begin At Home

Invite family, friends, colleagues & clients who are users

Mining Contacts

Examine friends’ networks for people you know

Search for former classmates & co-workers

Ask For Introductions

Encourage People To Join

Friends, Colleagues & Clients

Look For Linkers

LinkedIn Open Networker (LIONs)

Expert Positioning – Q & A LinkedIn’s Questions & Answers Ask Questions Connect with targeted audiences Find experts Answer Questions Connect with targeted audiences Demonstrate expertise Build credibility & trust

LinkedIn’s Questions & Answers

Ask Questions

Connect with targeted audiences

Find experts

Answer Questions

Connect with targeted audiences

Demonstrate expertise

Build credibility & trust

Expert Positioning - Groups LinkedIn, Facebook & MySpace Groups Host Your Own Start the conversation Connect with targeted audiences Positions you as an authority Demonstrate expertise Build credibility & trust Ear to the ground/Virtual focus group Make new friends/contacts Join Groups Participate in the conversation Connect with targeted audiences Positions you as an authority Demonstrate expertise Build credibility & trust Ear to the ground/Virtual focus group Perceived as a member of the community Make new friends/contacts

LinkedIn, Facebook & MySpace Groups

Host Your Own

Start the conversation

Connect with targeted audiences

Positions you as an authority

Demonstrate expertise

Build credibility & trust

Ear to the ground/Virtual focus group

Make new friends/contacts

Join Groups

Participate in the conversation

Connect with targeted audiences

Positions you as an authority

Demonstrate expertise

Build credibility & trust

Ear to the ground/Virtual focus group

Perceived as a member of the community

Make new friends/contacts

Praise & Recommendations Facebook & MySpace Comments Flattery will get you everywhere Post Comments Be sincere Win friends & influence people Exposure to their network LinkedIn Recommendations If you have genuine praise, give it Ask people you trust for recommendations Return the favor Build credibility & establishes trust

Facebook & MySpace Comments

Flattery will get you everywhere

Post Comments

Be sincere

Win friends & influence people

Exposure to their network

LinkedIn Recommendations

If you have genuine praise, give it

Ask people you trust for recommendations

Return the favor

Build credibility & establishes trust

Sophisticated Search Advanced Search Sophisticated & Powerful Search Functions Keyword/Industry/Title/Company/School/Geographic searches Very narrow demographics You can find very specific types of people Research Learn more about people Who they know, what they’re interested in Learn more about companies What people are saying about their employer Find the correct contact

Advanced Search

Sophisticated & Powerful Search Functions

Keyword/Industry/Title/Company/School/Geographic searches

Very narrow demographics

You can find very specific types of people

Research

Learn more about people

Who they know, what they’re interested in

Learn more about companies

What people are saying about their employer

Find the correct contact

Strategies & Tactics Brand visibility Expert positioning Media Relations Industry positioning Products/Services Marketing Announce services Service recommendations Respond to requests for services Gain new blog readers Find potential clients Find the right contact in a company Recruiting

Brand visibility

Expert positioning

Media Relations

Industry positioning

Products/Services Marketing

Announce services

Service recommendations

Respond to requests for services

Gain new blog readers

Find potential clients

Find the right contact in a company

Recruiting

Tunheim Partners’ e-Strategy Tunheim Partners Strategic communications company Public relations Public affairs e-Strategy e-Strategy Tunheim Partners’ specialty Internet marketing practice Full service Internet marketing practice Experienced leadership, strong team

Tunheim Partners

Strategic communications company

Public relations

Public affairs

e-Strategy

e-Strategy

Tunheim Partners’ specialty Internet marketing practice

Full service Internet marketing practice

Experienced leadership, strong team

Contact Web tunheim.com e-strategy.com Email [email_address] [email_address] Phone 952-851-1600

Web

tunheim.com

e-strategy.com

Email

[email_address]

[email_address]

Phone

952-851-1600