Analytics For Leaders 2010 Nonprofit Leadership Conference – Thriving is the New Normal Beyond Website Analytics: Leveraging Technology June 3, 2010
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Set a goal – In order to properly use analytic tools you need to first set a goal of what you want people to do on your site. Do you want them to fill out a form, make a purchase, etc. You will then base your strategies around this goal.
Who is it you want to reach?
Why do you want to reach them?
After you determined your goals you’ll be able to identify the proper channels
Segment Google Analytics stats for any link to your site.
Before posting, tweeting or emailing a link, put it through Google URL Builder to track its success.
Web Analytics Look at heatmaps showing Mouse Movement, Clicks, Scroll and Attention. Watch recordings of action visitors experience with your site Determine at what stage people are opting out of form completion Learn visitor demographics
Web Analytics Red = scrolled slowest, most engaged with site Blue = scrolled quickest, least engaged with site Clicktale’s Scrolling Heatmap
Put the most important information where people are already focusing their attention.
FeedBurner’s subscriber count is based on an approximation of how many times your RSS feed has been requested in a 24-hour period.
Subscribers is inferred from an analysis of the many different feed readers and aggregators that retrieve this feed daily.
Subscribers count is calculated by matching IP address and feed reader combinations, then using a detailed understanding of the multitude of readers, aggregators, and bots on the market to make additional inferences.
It can reflect the number of subscribers on a given day or the average number of subscribers over the course of time.
People generally subscribe to only their favorite blogs.
Is the content on your blog appealing enough to people to make them want to get your posts directly to their reader?