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Galaxy Cinema Box Office - An Attractive Advertising Media
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Galaxy Cinema Box Office - An Attractive Advertising Media

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Galaxy Cinema Box Office - An Attractive Advertising Media of almost 30% of urban young adults

Galaxy Cinema Box Office - An Attractive Advertising Media of almost 30% of urban young adults

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  • 1. March 2013
  • 2. With cinema advertising, you can reach a large number of captive and quality audience.
  • 3. Unique & Quality AudienceBig Screens with Crisp Sharp Picture, Dynamic and Clear Sound Low ad avoidance and deep engagement
  • 4. Media Habits (2008, 2010 versus 2012) Media Reach88% 86% 88% 2008 2010 2012 73% 67% 67% 63% 55% 51% 45% 40% 39% 34% 36% 21% 15% 14% 11% 12% 11% 11% 5% 7% 6%TV Daily Cable TV Newspaper Magazine Radio Daily Cinema Outdoor Internet Daily Daily Daily Daily Monthly Daily Source: 3D 2012 (3,010), 2010 (2,924), 2008 (2,969) urban adults aged 15-45
  • 5. Cinema penetration is strongly skewed towards the young adults28% of the urban adults has visited a cinema in the last 12 months. On average,these adults go to the cinema once a month. In the last 3 months they have seen 2.7movies in the cinema. 60 Trend data on Cinema penetration 50 45 43 46 48 40 29 31 29 30 26 20 17 18 17 11 10 0 M 16-24 F 16-24 M 25-34 F 25-44 2008 2010 2012 Source: 3D 2012 Base: 3,010 urban adults aged 15-45, of who 702 go to the cinema 2010 (2,924), 2008 (2,969) urban adults aged 15-45
  • 6. Good locations attracting a huge number of traffic
  • 7. Ranked 1 of 100 favorite enjoying locations in Vietnam40% market share in terms of admission with the cinema ratio number 3Galaxy sites/ 15 sites in HCM City.200,000 to 350,000 visitors per month. 3,000,000 transactions/year District 6 Cinema launched 30th April 2013 Upcoming 4 more Cineplex in 2013 & 2014
  • 8. •  The only entertainment in the surroundings•  Monthly admission (estimated): 70,000•  Total of 7 rooms (4 room in 2D, 3 rooms in 3D) with 1200 seats;
  • 9. Latest technology and excellent programming
  • 10. 2012: 100 titles from prominent Hollywood studios (Sony Pictures, Walt Disney, Paramount, 20th Century Fox, …) attracting more than 3 million admits, including The Avengers 3D, Bond 23: Skyfall, The Twilight Saga: Breaking Dawn Part II.
  • 11. Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
  • 12. The right target audience
  • 13. Quality audience: young, open-minded, with disposable income AGE PROFESSION 3% 8% 8% < 18 7% Profesionals 10% 35% 19-22 Student 38%43% 23-30 Undergraduate 40% 8% 31-40 Unemployed > 40 Others *Above results are based on Customer Survey conducted from 9 April to 9 May 2012
  • 14. “Moviegoers are on site in the theater about minutesNguyen Du: 6 LCDs before the movie begins.” (Arbitron Cinema Advertising 2007) Nguyen Trai: 1 big LCD + 2 small LCDs Tan Binh: 8 LCDs
  • 15. (cont.) “ of Moviegoers looked at the posters while in the lobby or concession are on their most recent trip to the movie.” (Arbitron Cinema Advertising 2007)
  • 16. “ of Moviegoers sayt h e y ’r e o f t e n m o r einterested in a product afterthey see it featured on themovie theater screen” (Arbitron Cinema Advertising 2007)
  • 17. Sticker inside restroomSticker on POS Back Ad Ticket LED logo Drink & Popcorn Ticket Co-sales
  • 18. 8-3-201214-2-2012 1-6-2012
  • 19. •  Customize our regulation clip, add up your brand’s images in•  “This clip is sponsored by [BRAND]” at the end of the clip.•  From $10,000 per month* Price is exclusive of production cost
  • 20. LED LOGO on staircase Your name appears on every step. As the light turns off, that SEAT COVER logo will be very eye-catching. Cover all the seat with your color and brand name, logo… impress SON SON everyone with the brand. Y Y ***NAME THE ROOM Your brand name will be on every T V C a t P r i o r i t y Po s i t i o n ticket sold & LED signage encourage consumers to recall your brand Design our room with your own style For only $24000*/ room/ 3months* Price is subjected to room**Minimum booking is 3 months LOGO SIGN inside the*** Except for Name the room, showing roomminimum booking is 1 year
  • 21. The other advantage lies in our local expertise and network.
  • 22. Heineken -  Branding Package -  Premier Sponsor
  • 23. Coca Cola
  • 24. Contact: Nguyen Cao Tung Email: tung.nguyencao@gmail.com Tel: 0908203242THANK YOU