Fujahtooh Condom

Slide 1: IC6301 : Internet Marketing Pattana A. ID: 491-9630 Sompong P. ID: 493-9604 Koko Naing ID: 493-9625 Woraphan A. ID: 493-9644 Pathinya P. ID: 493-9646 Liang Tao Sun ID: 493-9650 Tuanchai N. ID: 493-9651 Napa L. ID: 493-9654

Slide 2: • Myanmar population : 55 Million • Internet users in Myanmar number more than 300,000 • Most of Internet users in Myanmar are live in Yangon.

Slide 3: 300,000 63,700 Source: http://www.internetworldstats.com

Slide 4: • In Myanmar, condom use has more than tripled since 1999 In Myanmar, condoms have become available to even the most rural populations. Nighttime vendors, like this one in Mandalay, provide convenient access to condoms and information for high-risk groups. Condom usage has been boosted by use of this chameleon symbol - well known throughout the country

Slide 5: Million 7.6 ML 4.4 ML Source: National AIDS Project (public sector), PSI market research (private sector), PSI Management Information Systems

Slide 6: • Branding : “ FujahtoohCondom.com ” • Meaning : “Shock - Action of people, especially women, when someone touch her from the back” (Myanmar Slang) • “ FujahtoohCondom.com ” : The First & Largest Condom Shop Online

Slide 8: • Myainghaywun Supermarket : Traditional supermarket located in Yangon, Myanmar since 1996. • Provide delivery service [ 4 Trucks ] • We expand marketing channel to E-Commerce, focus on “ONLINE CONDOM STORE” named as “FujahtoohCondom.com”

Slide 10: • Physiological Needs : Basic human's physiological needs such as eating, drinking, sleeping and sex that can control thoughts and behaviors, and can cause people to feel sickness, pain and discomfort. • Safety Needs : Need condom to safe themselves from sexual diseases. People needs condom to help them to fulfilled the Physiological Needs & Safety Needs at the same time.

Slide 11: • Privacy : Don't want anyone know when, what, how much and frequency they buy. • Product Variety : Higher variety of Products / Brands / Favor. • Pioneer : Being the first group who try the new products. • Product Visibility : Want to see product before buying. • Convenience : Can order anywhere, anytime can connect internet.

Slide 12: • To provide easier way to customer for getting condom. ( Being a channel for customer who shame to buy condom in tradition store and want to try the new / variety products ) • To support safety sex campaign. • To provide the most variety of condom to customers. ( Many colors, Tastes, Skins )

Slide 13: • “ FujahtoohCondom.com ” : The Ideal Place to shop for condoms, Dental dams, and other safer sex products online.

Slide 14: • Condoms : Durex, Okamoto, Crown, Pleasure & so on • Styles : Safer Sex Kits, Colored, Dental Dams, Flavored, Thin, Smaller, Non-Latex. • Lubes & More : Contraceptive Gels, Durex Play Lubes, Liquid Lubes, Warming Lubes and Intimate Books.

Slide 15: • Compatibility : Same or better standard of products & experience that people have ever met. • Complexity : Usage information & suggestion are available. • Trialability : Provide free sample of new products to customers. • Observability : Public can recognize the website by radio ads & community website.

Slide 16: • Advertisement : – Online :  Link Exchange  Cost per Click Ads (CPC) on Search Engine eg. Google® AdWords  Banner Ads

Slide 17: • Advertisment : – Offline :  Ads on supermarket  Handbills  Trucks

Slide 18: • Public Relations : – Words of mouth [Viral Marketing] – Online Community and Events

Slide 19: • Sales Promotion : – Discount – Premium

Slide 20: • Products can purchased through : – Cash on Delivery : Customers has no credit card Why?  Instant purchase  Everyone can buy – PayPal : Credit card Why?  Fraud prevention  Full protection against unauthorized payments

Slide 21: • Pricing : – Volume Discount  Combo Set – Seasonal Discount : eg. On February (Valentine’s) • Penetration Strategy : – Low price to capture customer base and expand community size quickly.

Slide 22: • Acquisition & Retention :  Each new customers get Free Product Sample  Every 100 bht shopping get 1 Point  1 point = 1 bht discount for next shopping • Post-Sale Service : Live Chat 

Slide 23: • Expectation : - Information Privacy - Fast Delivery - Qualified Products (Original) • Monitoring : - Web Board - Reorder Record

Slide 24: • Demographic : – Gender : Male & Female – Age : 15-40 years – Education : Minimum high school & can use English Language to communication • Geographic : Live in Yangon, Myanmar.

Slide 25: • Psychographic : Myanmar culture • Behavioral : Health concerns.

Slide 26: • Individuals : – Buyer who is a user & a decider to buy the product for their own benefit. – Influencer affect on customers' purchasing behavior ( the spouse / partner ). • Innovators • Early Adopters

Slide 27: • We Focus on : Teenage (Students)  Adults (Workers) 

Slide 28: Internal Factors • Strength • Weakness  First Mover Advantage  Limit Delivery Area  Access Service Easily  New Website  Our own delivery  Good Inventory Management

Slide 29: External Factors • Opportunity • Threat  Growth of Internet Player  New competitors of Home  Customer Age-Range Market Expanding  Encourage of Condom Use by Many Organizations

Slide 30: Threat of new entrants First mover advantage [LOW] Enjoy Profit as First Mover Bargaining Bargaining Competitive power of power of Rivalry suppliers buyers [HIGH] [LOW] [LOW] Very Few competitors Major threat is traditional store Threat of substitute products [HIGH]

Slide 31: • Mass Marketing Strategy : One Marketing Strategy for all segment • Why ?  FujahtoohCondom.com offer many ranges and types of products to every customer in Yangon, Myanmar.

Slide 32: • Customer will recognize us as … “ FujahtoohCondom.com Make Buying Condoms Online Private and Easy! ”  “FujahtoohCondom.com” : The #1 Myanmar Condom Shop  “FujahtoohCondom.com” : Provide Consistent Service

Slide 33: • Product differentiation : – Providing condom using & safety sex knowledge – Personalized web pages by customer records

Slide 34: • Service differentiation : – GPS Tracking – Discreet shipping policies – Same day shipping guaranteed – Live Chat Support

Slide 35: • Personnel differentiation : – Virtual Advisor (Training) • Image differentiation : – First & Largest online website sell condom online in Myanmar.

Slide 36: • Product Value : • Personnel Value :  Product Varity  Live Chat Support  Product Suggestion • Image Value :  Product Visibility  Knowledge Purpose • Service Value :  Social Activity / Event  Fast & Trackable  Safety & Correctly Usage  Privacy Concerns Approach

Slide 37: • Time Cost : • Monetary Cost :  No Transportation Time  Cheaper than Market Price  Faster Searching  Point Accumulation  Quick Reorder • Energy Cost : • Psychic Cost :  Products Searching  Product Visibility

Slide 38: • Future Plan :  Expand Market to All Provinces in Myanmar  Keeping Improve Both Website Interface & Service  Increase our own condom brand

Slide 40: Pattana A. ID: 491-9630 Sompong P. ID: 493-9604 Koko Naing ID: 493-9625 Woraphan A. ID: 493-9644 Pathinya P. ID: 493-9646 Liang Tao Sun ID: 493-9650 Tuanchai N. ID: 493-9651 Napa L. ID: 493-9654