Fujahtooh Condom

35,978 views
34,845 views

Published on

Fujahtooh Condom Project

Published in: Business, Health & Medicine
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
35,978
On SlideShare
0
From Embeds
0
Number of Embeds
38
Actions
Shares
0
Downloads
174
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Fujahtooh Condom

  1. IC6301 : Internet Marketing Pattana A. ID: 491-9630 Sompong P. ID: 493-9604 Koko Naing ID: 493-9625 Woraphan A. ID: 493-9644 Pathinya P. ID: 493-9646 Liang Tao Sun ID: 493-9650 Tuanchai N. ID: 493-9651 Napa L. ID: 493-9654
  2. • Myanmar population : 55 Million • Internet users in Myanmar number more than 300,000 • Most of Internet users in Myanmar are live in Yangon.
  3. 300,000 63,700 Source: http://www.internetworldstats.com
  4. • In Myanmar, condom use has more than tripled since 1999 In Myanmar, condoms have become available to even the most rural populations. Nighttime vendors, like this one in Mandalay, provide convenient access to condoms and information for high-risk groups. Condom usage has been boosted by use of this chameleon symbol - well known throughout the country
  5. Million 7.6 ML 4.4 ML Source: National AIDS Project (public sector), PSI market research (private sector), PSI Management Information Systems
  6. • Branding : “ FujahtoohCondom.com ” • Meaning : “Shock - Action of people, especially women, when someone touch her from the back” (Myanmar Slang) • “ FujahtoohCondom.com ” : The First & Largest Condom Shop Online
  7. • Myainghaywun Supermarket : Traditional supermarket located in Yangon, Myanmar since 1996. • Provide delivery service [ 4 Trucks ] • We expand marketing channel to E-Commerce, focus on “ONLINE CONDOM STORE” named as “FujahtoohCondom.com”
  8. • Physiological Needs : Basic human's physiological needs such as eating, drinking, sleeping and sex that can control thoughts and behaviors, and can cause people to feel sickness, pain and discomfort. • Safety Needs : Need condom to safe themselves from sexual diseases. People needs condom to help them to fulfilled the Physiological Needs & Safety Needs at the same time.
  9. • Privacy : Don't want anyone know when, what, how much and frequency they buy. • Product Variety : Higher variety of Products / Brands / Favor. • Pioneer : Being the first group who try the new products. • Product Visibility : Want to see product before buying. • Convenience : Can order anywhere, anytime can connect internet.
  10. • To provide easier way to customer for getting condom. ( Being a channel for customer who shame to buy condom in tradition store and want to try the new / variety products ) • To support safety sex campaign. • To provide the most variety of condom to customers. ( Many colors, Tastes, Skins )
  11. • “ FujahtoohCondom.com ” : The Ideal Place to shop for condoms, Dental dams, and other safer sex products online.
  12. • Condoms : Durex, Okamoto, Crown, Pleasure & so on • Styles : Safer Sex Kits, Colored, Dental Dams, Flavored, Thin, Smaller, Non-Latex. • Lubes & More : Contraceptive Gels, Durex Play Lubes, Liquid Lubes, Warming Lubes and Intimate Books.
  13. • Compatibility : Same or better standard of products & experience that people have ever met. • Complexity : Usage information & suggestion are available. • Trialability : Provide free sample of new products to customers. • Observability : Public can recognize the website by radio ads & community website.
  14. • Advertisement : – Online :  Link Exchange  Cost per Click Ads (CPC) on Search Engine eg. Google® AdWords  Banner Ads
  15. • Advertisment : – Offline :  Ads on supermarket  Handbills  Trucks
  16. • Public Relations : – Words of mouth [Viral Marketing] – Online Community and Events
  17. • Sales Promotion : – Discount – Premium
  18. • Products can purchased through : – Cash on Delivery : Customers has no credit card Why?  Instant purchase  Everyone can buy – PayPal : Credit card Why?  Fraud prevention  Full protection against unauthorized payments
  19. • Pricing : – Volume Discount  Combo Set – Seasonal Discount : eg. On February (Valentine’s) • Penetration Strategy : – Low price to capture customer base and expand community size quickly.
  20. • Acquisition & Retention :  Each new customers get Free Product Sample  Every 100 bht shopping get 1 Point  1 point = 1 bht discount for next shopping • Post-Sale Service : Live Chat 
  21. • Expectation : - Information Privacy - Fast Delivery - Qualified Products (Original) • Monitoring : - Web Board - Reorder Record
  22. • Demographic : – Gender : Male & Female – Age : 15-40 years – Education : Minimum high school & can use English Language to communication • Geographic : Live in Yangon, Myanmar.
  23. • Psychographic : Myanmar culture • Behavioral : Health concerns.
  24. • Individuals : – Buyer who is a user & a decider to buy the product for their own benefit. – Influencer affect on customers' purchasing behavior ( the spouse / partner ). • Innovators • Early Adopters
  25. • We Focus on : Teenage (Students)  Adults (Workers) 
  26. Internal Factors • Strength • Weakness  First Mover Advantage  Limit Delivery Area  Access Service Easily  New Website  Our own delivery  Good Inventory Management
  27. External Factors • Opportunity • Threat  Growth of Internet Player  New competitors of Home  Customer Age-Range Market Expanding  Encourage of Condom Use by Many Organizations
  28. Threat of new entrants First mover advantage [LOW] Enjoy Profit as First Mover Bargaining Bargaining Competitive power of power of Rivalry suppliers buyers [HIGH] [LOW] [LOW] Very Few competitors Major threat is traditional store Threat of substitute products [HIGH]
  29. • Mass Marketing Strategy : One Marketing Strategy for all segment • Why ?  FujahtoohCondom.com offer many ranges and types of products to every customer in Yangon, Myanmar.
  30. • Customer will recognize us as … “ FujahtoohCondom.com Make Buying Condoms Online Private and Easy! ”  “FujahtoohCondom.com” : The #1 Myanmar Condom Shop  “FujahtoohCondom.com” : Provide Consistent Service
  31. • Product differentiation : – Providing condom using & safety sex knowledge – Personalized web pages by customer records
  32. • Service differentiation : – GPS Tracking – Discreet shipping policies – Same day shipping guaranteed – Live Chat Support
  33. • Personnel differentiation : – Virtual Advisor (Training) • Image differentiation : – First & Largest online website sell condom online in Myanmar.
  34. • Product Value : • Personnel Value :  Product Varity  Live Chat Support  Product Suggestion • Image Value :  Product Visibility  Knowledge Purpose • Service Value :  Social Activity / Event  Fast & Trackable  Safety & Correctly Usage  Privacy Concerns Approach
  35. • Time Cost : • Monetary Cost :  No Transportation Time  Cheaper than Market Price  Faster Searching  Point Accumulation  Quick Reorder • Energy Cost : • Psychic Cost :  Products Searching  Product Visibility
  36. • Future Plan :  Expand Market to All Provinces in Myanmar  Keeping Improve Both Website Interface & Service  Increase our own condom brand
  37. Pattana A. ID: 491-9630 Sompong P. ID: 493-9604 Koko Naing ID: 493-9625 Woraphan A. ID: 493-9644 Pathinya P. ID: 493-9646 Liang Tao Sun ID: 493-9650 Tuanchai N. ID: 493-9651 Napa L. ID: 493-9654

×