12 september 2013
E-handelssnack
ABOUT BRIGHTSTEP
Our references
It all depends…
Conversion - Optimisation
?
So what does your customer see?
Attract
Welcome
Interest & engageConvert
Nurture
Ads, search…
Landing pages…
Product display, search,
content…
Basket, che...
What’s the flow between channels?
Attract Welcome Interest Convert Nurture
Web
Phone
E-mail
Store
10
Define
Goals
Monitor Analyse
Report
ActImprove
PROCESS
SKILLS
TOOLS
Sales
Customer
Experience
Operational
Excellence
Co...
Is there something with our site?
Is there something with our offer?
Is there something with our terms?
Is there something...
Svarstider
Traffic
Offer
Conversion
Fulfilment
Retention
Product
range / mix
Selected
target
group
Customer
analysis
Market
analysis
...
Send to site What I get
So what do we do?
”Best practice is
somebody elses best
practice”
Brightstep AB
Mäster Samuelsgatan 42
111 57 Stockholm
Sweden
Åsa Jonsson
+46 70 536 03 66
Asa.jonsson@brightstep.se
www.br...
E handelssnack-sthlm-Åsa Jonsson
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E handelssnack-sthlm-Åsa Jonsson

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  • Multichannelcommerceconsultingfirm50+ consultantsStrategiImplementation – Hybris & Intershop
  • Hur ser kundens resa ut? Ser vi alla delarna i deras beslut? Kan det finnas något i första delen som påverkar det som kommer senare? Returer kostar pengar.
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  • E handelssnack-sthlm-Åsa Jonsson

    1. 1. 12 september 2013 E-handelssnack
    2. 2. ABOUT BRIGHTSTEP Our references
    3. 3. It all depends…
    4. 4. Conversion - Optimisation ?
    5. 5. So what does your customer see?
    6. 6. Attract Welcome Interest & engageConvert Nurture Ads, search… Landing pages… Product display, search, content… Basket, checkout, cart recovery mail… Confirmation e-mails, newsletters… But also delivery of the product Desktop Mobile Tablets Phone Store Digital Visitor journey
    7. 7. What’s the flow between channels?
    8. 8. Attract Welcome Interest Convert Nurture Web Phone E-mail Store
    9. 9. 10 Define Goals Monitor Analyse Report ActImprove PROCESS SKILLS TOOLS Sales Customer Experience Operational Excellence Cost Reduction
    10. 10. Is there something with our site? Is there something with our offer? Is there something with our terms? Is there something with the technology? Is there something with the organisation?
    11. 11. Svarstider
    12. 12. Traffic Offer Conversion Fulfilment Retention Product range / mix Selected target group Customer analysis Market analysis SEO E-mail marketing Mobile ads In Store Media Social Usability Payment methods A/B testing Search and navigation Landing pages Customer service Delivery methods Delivery on-time Return management Pick and pack process Loyalty programs E-mail marketing Campaigns Events Customer / product lifecycle Pricing/ discounts Personalization OPTIMIZE YOUR E-COMMERCE Adwords Affiliate Re-marketing Merchandising Print Gamification
    13. 13. Send to site What I get
    14. 14. So what do we do?
    15. 15. ”Best practice is somebody elses best practice”
    16. 16. Brightstep AB Mäster Samuelsgatan 42 111 57 Stockholm Sweden Åsa Jonsson +46 70 536 03 66 Asa.jonsson@brightstep.se www.brightstep.se Twitter: @sayonsson
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