Your SlideShare is downloading. ×
0
Content and SEORecipes for an healthy site thanks to backlinks and social                        mentions                 ...
Is it Content really      the King?
The success of sites likehttps://www.mint.com/
Or this onehttp://icanhascheezburger.com
Or thishttp://www.oyster.com/
Seem confirming it:  Content is King
So, why do existsites like this one?
Advice: in order to not damage you eyes, I prefer to not present the link to this site.
Sites like that lead to this:Article Marketing: Mostly A Scam – SEOmoz: http://itseo.org/oyPJaK
(maybe done with a tool like this…)
Leading to      this kind of         SERPsGoogle Search: http://itseo.org/zKm9BT
Or this
Why do we want to be like                    Sysifus?Google Algorithm Changes History: http://www.seomoz.org/google-algori...
(I imagine what some of you is thinking)
UGC      719 links      from 44        root      domainsPictured: A World at 7 Billion (NYTimes): http://itseo.org/wLWt7a
UGC     6.027 links      from 372      domainsBedjumping 101 with our very own Michael Moski: http://itseo.org/wzkd0j
“Code” (Code is Content – Dhamesh Shah, Hubspot)     4.217 links      from 728      domainsBedjumping 101 with our very ow...
Infographics  Links from 72     domains    498 Likes   184 Tweets 141 reactions in      Tumblr  Seen +52.511     times in ...
Interactive infographics 1.160 Links from   316 domains      25.000+       Likes   7.105 TweetsInteractive Music Map (Blog...
Interactive infographics 3.502 Links from   951 domains       218K       Likes    19K Tweets2010 Football World Cup by Mar...
Interactive infographics 1.184 Links from   292 domains     1K Likes    697 TweetsYou vs. John Paulson (Forex): http://its...
Data visualization 2.527 Links from   352 domains    2864 Likes    298 SharesVisualizing Friendships (Facebook): http://it...
Data visualization  435 Links from   124 domains  94K+ views in      FlickrSee something or say something: http://itseo.or...
Data visualization 3694 Links from   750 domains   5Mio+ views  and 16K+ likes   in YouTubeHans Roslings 200 Countries, 20...
Video       231 Links from 97 domains       2Mio views and 40K+ likes    4K+ comments & 20K+ comments               in You...
Tools (and if they are free better)
Many EyesMany Eyes: http://itseo.org/yR3Gg1
Wordle – Tagxedo - Tagulhttp://www.wordle.net/ - http://www.tagxedo.com/ - http://tagul.com/
The Opte ProjectThe Opte Project: http://itseo.org/xhrwed
Map Connection with Great CirclesHow to map connections with great circles: http://itseo.org/yJJQGU
Infogr.amhttp://infogr.am
Dipity Timelines (freemium)http://www.dipity.com/
Quipollhttp://quipol.com/
Storybirdhttp://storybird.com/
Storifyhttp://storify.com/
Best Free Tool
Open Data                          Open Data it’s a philosophy and a practice, which purpose is                          t...
Other data sources ($$$)Factual: http://www.factual.com/Factual > Topics: http://itseo.org/zrw1oW
Other data sources ($$$)Examples of Apps createdwith SimpleGeo (now UrbanAirship                  Project Noah            ...
Other sources of data ($$$)http://polymaps.org/
Linked Data         Linked Data is a web of objects not of documents     With Linked Data we can combine and query differe...
Linked Data –Ad.lySuggested post: http://itseo.org/AccmSS
Suggested post: http://itseo.org/AccmSS
Suggested post: http://itseo.org/AccmSS
Linked Data SourcesLinking Open Data Cloud: http://itseo.org/xdI7GCOther Hub of Sources > Kasabi: http://kasabi.com/ (free...
Still nothing?
The magic world of APIshttp://www.programmableweb.comAPI Directory: http://itseo.org/A14pHF
Scraper is not just for Black Hat SEO                                                               OutWit Hub (Firefox ad...
The issue with the sources
Experts are a tweet away from youhttp://www.followerwonk.com/
Content CurationContent Curation Guide for SEOs: http://www.seomoz.org/blog/content-curation-guide-for-seo
What if Twitter is not worth?
Googlehttps://www.google.com/?tbm=pts - http://scholar.google.com/ - http://www.google.com/blogsearch
Offline > OnlineOmnipage Professional: http://itseo.org/x7S2V8
Offline > OnlineI explained this idea in this video for Distilled: http://itseo.org/zJUMhs
We have no excuses anymore
Remember this question?Really is Content   the King?
My answer  Not ReallyThe User is the     King
WHY someone (WHO) is searching       The magic is here                                                                    ...
The secret key is in the conversationsIntroducing the Conversation Prism (Brian Solis): http://itseo.org/tMCrpv
How to listen the conversations                                Social Media Monitoring Tools                              ...
Create PersonasPersonas are not real… They arearchetypes of real users…defined with great precision andattention.      Ala...
We must learn how our Personas talk
Then we classify the keywordsAnd start creating content based over this knowledge we            have of our targeted Perso...
Actually exists a method for  knowing exactly who isvisiting us and what words          he used.
Would not be bad to   know this data NOTE: for privacy issue we must mask sensitive data, like name and surname, but we st...
Not bad, isn’t it?
Give yourself a favor:Rediscover the Why of your business and create your marketing strategy over it
Be transparent, becausetransparency is the new gold      in web marketing
Do not limit your budget and efforts in creating ordinary content. It is not worth the             bucks
Be bold       Be braveAnd people will love you    Talk about you   (and link to you)
Thank you
Content and seo for Tulos by Gianluca Fiorelli
Content and seo for Tulos by Gianluca Fiorelli
Content and seo for Tulos by Gianluca Fiorelli
Content and seo for Tulos by Gianluca Fiorelli
Upcoming SlideShare
Loading in...5
×

Content and seo for Tulos by Gianluca Fiorelli

2,176

Published on

Gianluca Fiorelli's presentation about content marketing for Finnish audience in October 2012.

Published in: Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,176
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
17
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Transcript of "Content and seo for Tulos by Gianluca Fiorelli"

  1. 1. Content and SEORecipes for an healthy site thanks to backlinks and social mentions Gianluca Fiorelli SEO e Inbound Marketing www.iloveseo.net/ @gfiorelli1 Associate
  2. 2. Is it Content really the King?
  3. 3. The success of sites likehttps://www.mint.com/
  4. 4. Or this onehttp://icanhascheezburger.com
  5. 5. Or thishttp://www.oyster.com/
  6. 6. Seem confirming it: Content is King
  7. 7. So, why do existsites like this one?
  8. 8. Advice: in order to not damage you eyes, I prefer to not present the link to this site.
  9. 9. Sites like that lead to this:Article Marketing: Mostly A Scam – SEOmoz: http://itseo.org/oyPJaK
  10. 10. (maybe done with a tool like this…)
  11. 11. Leading to this kind of SERPsGoogle Search: http://itseo.org/zKm9BT
  12. 12. Or this
  13. 13. Why do we want to be like Sysifus?Google Algorithm Changes History: http://www.seomoz.org/google-algorithm-change
  14. 14. (I imagine what some of you is thinking)
  15. 15. UGC 719 links from 44 root domainsPictured: A World at 7 Billion (NYTimes): http://itseo.org/wLWt7a
  16. 16. UGC 6.027 links from 372 domainsBedjumping 101 with our very own Michael Moski: http://itseo.org/wzkd0j
  17. 17. “Code” (Code is Content – Dhamesh Shah, Hubspot) 4.217 links from 728 domainsBedjumping 101 with our very own Michael Moski: http://itseo.org/wzkd0j
  18. 18. Infographics Links from 72 domains 498 Likes 184 Tweets 141 reactions in Tumblr Seen +52.511 times in Visual.lyThe Future According to Films: http://itseo.org/zgNcLqAvoid Ordinary Infographics with These 7 Steps (Blueglass): http://itseo.org/wQfEat
  19. 19. Interactive infographics 1.160 Links from 316 domains 25.000+ Likes 7.105 TweetsInteractive Music Map (Blog di Thomson.co.uk): http://itseo.org/zv1m03
  20. 20. Interactive infographics 3.502 Links from 951 domains 218K Likes 19K Tweets2010 Football World Cup by Marca: http://itseo.org/ySmGjs
  21. 21. Interactive infographics 1.184 Links from 292 domains 1K Likes 697 TweetsYou vs. John Paulson (Forex): http://itseo.org/zLKiVaMore information in this post: http://itseo.org/nNKEVy
  22. 22. Data visualization 2.527 Links from 352 domains 2864 Likes 298 SharesVisualizing Friendships (Facebook): http://itseo.org/xUZCvh
  23. 23. Data visualization 435 Links from 124 domains 94K+ views in FlickrSee something or say something: http://itseo.org/wAizFj
  24. 24. Data visualization 3694 Links from 750 domains 5Mio+ views and 16K+ likes in YouTubeHans Roslings 200 Countries, 200 Years, 4 Minutes (YouTube – BBC): http://itseo.org/xeFfBn
  25. 25. Video 231 Links from 97 domains 2Mio views and 40K+ likes 4K+ comments & 20K+ comments in YouTubeGames of Throne Violin Cover (YouTube): http://itseo.org/r0e8Ph
  26. 26. Tools (and if they are free better)
  27. 27. Many EyesMany Eyes: http://itseo.org/yR3Gg1
  28. 28. Wordle – Tagxedo - Tagulhttp://www.wordle.net/ - http://www.tagxedo.com/ - http://tagul.com/
  29. 29. The Opte ProjectThe Opte Project: http://itseo.org/xhrwed
  30. 30. Map Connection with Great CirclesHow to map connections with great circles: http://itseo.org/yJJQGU
  31. 31. Infogr.amhttp://infogr.am
  32. 32. Dipity Timelines (freemium)http://www.dipity.com/
  33. 33. Quipollhttp://quipol.com/
  34. 34. Storybirdhttp://storybird.com/
  35. 35. Storifyhttp://storify.com/
  36. 36. Best Free Tool
  37. 37. Open Data Open Data it’s a philosophy and a practice, which purpose is that certain data can be available to be consulted and used by everyone, without copyright or patents’ restrictions or any other impediment.Google Public Data: http://itseo.org/xjjX7F - World Goverment Data: http://itseo.org/ySjfmz - ManyEyes: http://itseo.org/wCv2fn - Open Knowledge Foundation: http://okfn.org/ - The Finnish Institute inLondon: http://www.finnish-institute.org.uk/ - Ok Festival: http://okfestival.org/
  38. 38. Other data sources ($$$)Factual: http://www.factual.com/Factual > Topics: http://itseo.org/zrw1oW
  39. 39. Other data sources ($$$)Examples of Apps createdwith SimpleGeo (now UrbanAirship Project Noah localmind posterous HipmunkUrban Airship: http://urbanairship.com/
  40. 40. Other sources of data ($$$)http://polymaps.org/
  41. 41. Linked Data Linked Data is a web of objects not of documents With Linked Data we can combine and query different kind of data.To know better what Linked Data are and what are the technologies at their base: http://itseo.org/Agwj2qand http://itseo.org/wuTsm2
  42. 42. Linked Data –Ad.lySuggested post: http://itseo.org/AccmSS
  43. 43. Suggested post: http://itseo.org/AccmSS
  44. 44. Suggested post: http://itseo.org/AccmSS
  45. 45. Linked Data SourcesLinking Open Data Cloud: http://itseo.org/xdI7GCOther Hub of Sources > Kasabi: http://kasabi.com/ (freemium)
  46. 46. Still nothing?
  47. 47. The magic world of APIshttp://www.programmableweb.comAPI Directory: http://itseo.org/A14pHF
  48. 48. Scraper is not just for Black Hat SEO OutWit Hub (Firefox addon) Scraper (Chrome extension) Using ImportXML Scraper Open Source and CrowdsourcedOutWit: http://itseo.org/vxqMqx - Scraper for Chrome: http://itseo.org/wi9krr - ImportXML Guide diDistilled: http://itseo.org/je868U - ScraperWiki: https://scraperwiki.com/
  49. 49. The issue with the sources
  50. 50. Experts are a tweet away from youhttp://www.followerwonk.com/
  51. 51. Content CurationContent Curation Guide for SEOs: http://www.seomoz.org/blog/content-curation-guide-for-seo
  52. 52. What if Twitter is not worth?
  53. 53. Googlehttps://www.google.com/?tbm=pts - http://scholar.google.com/ - http://www.google.com/blogsearch
  54. 54. Offline > OnlineOmnipage Professional: http://itseo.org/x7S2V8
  55. 55. Offline > OnlineI explained this idea in this video for Distilled: http://itseo.org/zJUMhs
  56. 56. We have no excuses anymore
  57. 57. Remember this question?Really is Content the King?
  58. 58. My answer Not ReallyThe User is the King
  59. 59. WHY someone (WHO) is searching The magic is here But business get fixated with thisTo know more about the concept of Golden Circle: http://itseo.org/n0NBrk
  60. 60. The secret key is in the conversationsIntroducing the Conversation Prism (Brian Solis): http://itseo.org/tMCrpv
  61. 61. How to listen the conversations Social Media Monitoring Tools Quantitative Analysis Toolswww.socialmention.com – www.topsy.com – www.trackur.com – www.comscore.com –www.quantcast.com – www.compete.com . Bonus: Quantquast Quantifier Wordpress Plugin:http://itseo.org/vTC4No
  62. 62. Create PersonasPersonas are not real… They arearchetypes of real users…defined with great precision andattention. Alan Cooper – The Inmates Are Running the Asylum To create Personas is not an exact science, but the result of data extrapolation, which we have gathered listening the conversations. We must test them and see them confirmed with Analytic.For more information see this preso by Vanessa Fox: http://itseo.org/tahTbi or thispost: http://itseo.org/tKkR8O
  63. 63. We must learn how our Personas talk
  64. 64. Then we classify the keywordsAnd start creating content based over this knowledge we have of our targeted Personas.
  65. 65. Actually exists a method for knowing exactly who isvisiting us and what words he used.
  66. 66. Would not be bad to know this data NOTE: for privacy issue we must mask sensitive data, like name and surname, but we still can pick generic information Keyword demographics script: http://ipullrank.com/code/keyword-demographics/ - Detailedinfo about keyword demographics: http://www.seomoz.org/blog/keyword-level-demographics
  67. 67. Not bad, isn’t it?
  68. 68. Give yourself a favor:Rediscover the Why of your business and create your marketing strategy over it
  69. 69. Be transparent, becausetransparency is the new gold in web marketing
  70. 70. Do not limit your budget and efforts in creating ordinary content. It is not worth the bucks
  71. 71. Be bold Be braveAnd people will love you Talk about you (and link to you)
  72. 72. Thank you
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×